Make sophisticated personalization a reality (and report on its impact in a snap) with our latest releases.
Email Release
Personalize your emails to each subscriber using Display Conditions
Boost your email engagement by dynamically creating messages that match each subscriber's interests with Display Conditions. Now, you can show or hide content based on subscribers' attributes (as long as it's not a synced row, it doesn't include product recommendations, or it's a dynamic content block). For example: You can promote your SMS program to email subscribers who haven't signed up yet.
Learn more in the Help Center, or log in to get started.
SMS release
Dive even deeper into message analytics with advanced link tracking
You can now set up more advanced link tracking through your global settings to automatically append parameters to all of the links in your text and email messages. These default tracking parameters are highly customizable to unlock deeper message insights while simplifying message set up.
Learn more in the Help Center, or log in to get started.
AI release
Unlock detailed audience engagement insights with Audiences AI
As an extension of our advanced link tracking release, which provides more flexible engagement tracking across reporting platforms, AI Pro customers have also unlocked audience-level insights for campaigns sent using Audiences AI. Custom tracking parameters are automatically appended to your campaigns, enabling you to perform more granular cohort analysis in your preferred third-party analytics platforms such as Google Analytics or Adobe Analytics.
Learn more in the Help Center, or log in to get started.
