Speedy Marketing Campaign Calendar

Kick off your Cyber Week promotions by saying "thank you" to your loyal subscribers. Offer them a limited-time perk (like free shipping or gift with purchase). Pro tip: Shoppers are most likely to convert at 5pm, as they kick back after dinner.

Invite your audience to celebrate World Children's Day with exclusive offers just for kids. We recommend creating a special collection and promoting it across channels to encourage engagement and spending.

The Melbourne Cup is Australia's most prestigious annual horse race, held on the first Tuesday of November, known for its rich history, fashion, and betting excitement. Run time-limited promotions tied to the race, such as discounts on sports merchandise or themed giveaways.

As clocks turn back, brands can help get consumers ready for colder days by promoting cozy, seasonal products. Consider bundling winter items and sending an SMS to your audience with a tempting offer.

Help your subscribers celebrate and honor their grandparents or their elders by offering savings on products or services that can be enjoyed together.

Diwali is the Hindu festival of lights, celebrated with joy, feasts, the lighting of lamps, and gift giving. Connect with consumers during this festival by offering special discounts on curated gift collections, and sharing gift ideas and inspiration tailored to the occasion.

Brands can inspire their audience by sharing gardening ideas and expert tips. Run an SMS campaign offering exclusive discounts on gardening items needed to bring these ideas to life.

Help your subscribers celebrate and honor their grandparents or their elders by offering savings on products or services that can be enjoyed together.

Brands can champion local commerce by highlighting different UK-made products at a special price, emphasizing the quality and craftsmanship of British goods. By sharing these deals and the stories of local business, brands can encourage customers to support local and shop with purpose.

Highlight Black-owned brands and organizations and encourage your audience to show their support by shopping and/or donating all month long. Brands can boost their contributions by pledging a portion of October's sales to a non-profit pushing for progress.

Let your subscribers know your team is available to offer expert fashion advice with one-on-one consultations or personal styling sessions, both in-store and online.

Brands can keep their audience engaged by offering a unique deal each hour, such as discounts on workout gear, bundle promotions on fitness accessories. By refreshing these deals, brands can inspire customers to stay active and try new products or services.

Brands can generate excitement by promoting seasonal products. Consider bundling items and sending an SMS to your audience with a tempting offer.

Send previews and product recommendations based on trending school and office supplies, capturing both student and worker demands.

Celebrate National Red Wine Day by offering discounts on wine or wine related products, talk about the history of wine, or share educational content on the winemaking process.

Share vibrant, culturally rich content that celebrates the event's Caribbean heritage in London. Consider sending an SMS with an exclusive offer on items relating to the celebrations.

Offer back-to-school promotions on supplies and apparel. Use segmentation to target parents and students, and use SMS to start conversations about what they're shopping for so you can send them to the right category on your website.

Recognize and celebrate the younger generations and encourage them to engage in their communities and make positive contributions. Reward their efforts with discounts on products or services, or call attention to youth organizations that your brand supports.

Celebrate with beer-related promotions and discounts, brewing stories, or fun facts about the beverage.

Run time-limited promotions tied to the matches, such as discounts on sports merchandise or themed giveaways.

Showcase elegant, race-day inspired collections by creating and sharing style guides. Send an SMS with an exclusive offer for Ascot-ready outfits or accessories.

Let your subscribers know your team is available to offer expert fashion advice with one-on-one consultations or personal styling sessions, both in-store and online.

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Connect with consumers during Eid al-Adha by offering special discounts on curated gift collections, and sharing gift ideas and inspiration tailored to the occasion.

Brands can generate excitement by promoting cozy, seasonal products. Consider bundling items such as hats and scarves, and sending an SMS to your audience with a tempting offer.

Spread the love with an exclusive discount or promotion that encourages siblings to celebrate together, whether it's a buy-one-get-one offer, sibling bundle deals, or personalized gift sets.

Run time-limited promotions tied to the match, such as discounts on sports merchandise or themed giveaways.

Run time-limited promotions tied to the match, such as discounts on sports merchandise or themed giveaways.

Brands can get the attention of their audience by sharing floral inspirations and gardening tips. Consider sending an SMS alert with a unique discount code for garden-related products.

Celebrate World Baking Day by sharing recipes and baking tips. Run an SMS campaign offering exclusive discounts on baking ingredients needed to bring these recipes to life.

Run time-limited promotions tied to the match, such as discounts on sports merchandise or themed giveaways.

Ignite excitement by teasing exclusive deals during the lead-up. Send a text message with a unique code for early access or extra discounts.

Let your subscribers know your team is available to offer expert fashion advice with one-on-one consultations or personal styling sessions, both in-store and online.

Send reminders about cold weather essentials, such as jumpers, coats, and hats with limited-time discounts to incentivize immediate purchases.

Captivate audiences by launching themed promotions like "Easter Egg Hunt" discounts hidden on their website, offering bundle deals on seasonal products.

Brands can engage their audience this National Pet Month by offering exclusive pet product promotions, and sharing educational pet care content.

Connect with consumers during Eid al-Fitr by offering special discounts on curated gift collections, and sharing gift ideas and inspiration tailored to the occasion.

Send reminders about summer or holiday essentials, such as sunscreen, sunglasses, and swimwear with limited-time discounts to incentivize immediate purchases.

Offer discounts on travel essentials like luggage, accessories and holiday-ready fashion. Create bundled deals or BOGO promotions tailored to travelers' needs, and highlight speedy delivery options for last-minute shoppers.

Leading up to the event, send personalized reminders highlighting the benefits of spreading out payments, emphasizing the flexibility and affordability it offers. Throughout the event, combine these reminders with tailored product recommendations based on browsing or purchase history to enhance the impact of messages.

Engage consumers on World Book Day by gathering reading preferences and sending tailored new book recommendations. Highlighting any exclusive offers that are running for the day and any bestsellers in stock.

Highlight essential pancake-making products ahead of the day, offer engaging content like recipes, and create limited-time incentives to drive urgency. Send follow-up messages during the lead-up to keep your brand top-of-mind for last minute buyers.

Brands can leverage celebrity looks from the BRIT Awards to showcase their own collections and products that help recreate standout styles.

Offer exclusive discounts on seasonal clearance and new autumn arrivals. Create urgency with flash sales and time-sensitive deals, or focus on a different category for each week of March.

Retailers can engage with consumers during Love Your Pet Day by sending personalized messages that highlight pet products or limited-edition collections, encouraging them to spoil their pets.

Put the spotlight on premium ranges and roll out red carpet-inspired promotions. Share exclusive editorial content featuring celebrity looks and trends, and demonstrate how customers can recreate those looks with your products.

During Click Frenzy Glow (Feb 11-13), the beauty arm of Click Frenzy, retailers can share exclusive previews of new health, wellness, and beauty products via SMS, put best-sellers in this category front and center, and offer bundle deals.

Send previews and product recommendations based on trending school and office supplies, capturing both student and remote work demands.

Run themed promotions and offer exclusive discounts on match day. Spotlight related products, share rugby-related content, and join in on the fan spirit!

Engage with consumers during Blue Monday, dubbed the most depressing day of the year, by offering exclusive deals and personalized recommendations to inspire positivity, self-care, and treating others. Uplifting social media campaigns and interactive content can also boost engagement and create a sense of community.

Engage customers with on-the-day deals on sports apparel and gear, such as "Ace the Day" flash sales during set changes, or "Match Point Madness" discounts that increase with each match point played.

Celebrate Thanksgiving by saying "thank you" to your loyal subscribers. Offer them a limited-time perk (like free shipping or gift with purchase). Pro tip: Shoppers are most likely to convert at 5pm, as they kick back after dinner.

Encourage subscribers to take part in National Random Acts of Kindness Day by giving them examples of small, unexpected acts of kindness they can do. Or, share the acts of kindness your brand or employees have done to celebrate.

It’s easy to run into a store on Valentine’s Day and pick up some chocolate. But it’s just as easy (and less stressful!) to buy gifts early. Help your customers plan ahead by sending a reminder to pre-order gifts for delivery on Valentine's Day.

Personally thank your subscribers for their loyalty and take a moment to reflect on your brand's growth. Send a message from your founder expressing your appreciation to foster community, and invite them to reply with their thoughts or ask questions.

Give shoppers the gift of savings (and clear out excess inventory before the new year) with a buy one, get one (BOGO) free sale. Invite shoppers to stock up and save on items they'll use all year long.

Help last-minute shoppers find gifts their friends and family will love by promoting e-gift cards. For those who are looking for a tangible gift to give, share a fun tip to print and paste a QR code linking to the gift card into a greeting card.

Recommend popular accessories your subscribers can use to uplevel their outrageously festive sweaters. From statement earrings that (may or may not) sparkle to seasonal scarves and bold makeup, they can mix and match for an unforgettable look.

Remind your subscribers that life is sweet with free shipping or delivery on their next order of cupcakes. Let them savor the convenience of having their favorite dessert delivered right to their doorstep.

Remind subscribers of upcoming shipping deadlines, and offer them free shipping for 24 hours so they can get their last-minute gifts in time for the festive holidays.

Let subscribers know they can monogram items to add a special touch to their gifts, and drive urgency by letting them know they’ll need to order soon to receive it in time.

Help your subscribers get involved. Using Two-Way Journeys, invite subscribers to reply with the causes they care most about. Then, reply with a non-profit, spotlighting their work and linking to a page where they can learn more.

Share the organizations and causes your brand supports. Let subscribers know how they can give back—whether it’s purchasing items from a collaboration or donating directly to a partner organization.

Don't forget to update your SMS journeys to reflect the promotions you're running on your website. It guarantees a seamless brand experience across channels, and will help you recover otherwise lost revenue with the helpful reminder and incentive.

Host a virtual or physical charity run/walk event on World AIDS Day to help fundraise for the National AIDS Trust. Encourage your subscribers to donate, and send participants red ribbons as a symbol of support.

If you’re a small business—or if your brand carries products from small businesses—highlight popular items in a virtual gift guide. Include a link to a landing page so subscribers can easily shop the featured items.

Build excitement ahead of your Black Friday sale by giving subscribers early access to your deals. Include a link to a gated sale and a secret password so they can shop before anyone else.

Kick off your Cyber Week promotions by saying "thank you" to your loyal subscribers. Offer them a limited-time perk (like free shipping or gift with purchase). Pro tip: Shoppers are most likely to convert at 5pm, as they kick back after dinner.

Honor your customers who were in the armed services or are active service members by partnering with a non-profit serving veterans. Donate a portion of every sale, and highlight the impact of shoppers' purchases.

Inspire your customers to embrace the single life and treat themselves to something special. Add a touch of fun by including a lively GIF.

Help your subscribers sparkle with a fireworks-inspired collection or promote warming winter products ahead of an evening watching the fireworks.

Setting the clocks back means shorter and colder days are upon us. Share seasonal products to help your customers create a relaxing atmosphere at home or stay warm when they venture outside.

Inspire your subscribers to join the Movember movement. Cheer them on as they grow their facial hair to raise awareness for men's health issues. Recommend your best beard and mustache care products and donate a portion of the proceeds to the cause.

Feature a relevant (and popular) product to drive scary-good conversions. Include a customer testimonial highlighting why it's worth buying not just for Halloween, but year-round.

Help shoppers get a jump-start on crossing off their festive gifting list by giving SMS subscribers access to your sale before anyone else. Three hours before it begins, send a text messaging with a gated link to the sale along with the password.

Dedicate the day to amplifying Indigenous-owned businesses and non-profits and sharing educational resources. Encourage people to shop, match their donations, and help them learn more about Indigenous history.

Make sure your subscribers have a sweet day by treating them to a free dessert when they place an order online or stop by one of your locations. Or, help them bake at home with a sale on bakeware, tools, and ingredients.

Check in with your subscribers and encourage them to prioritize their mental health. Share a wealth of valuable resources, including self-care tips, mindfulness exercises, helplines, and more to support them on their personal journey.

Share the joy of this tasty holiday with your subscribers by giving them a special offer that can be redeemed whether they're dining in, taking out, or ordering delivery. Add extra flavor with double loyalty points on Taco Day.

Build buzz with a limited-time promotion on your specialty blends or curate a coffee-themed giveaway with all the essentials for brewing a perfect cup of joe. Have brick-and-mortar locations? Drive foot traffic with an in-store-only offer.

Inspire your subscribers to cook up a storm by sending them recipes to try out. Don't forget to include links to essential ingredients, cookware, table settings, or anything else they’ll need to make and enjoy their delicious meal.

Encourage subscribers to celebrate Oktoberfest with themed items such as glassware, apparel, and food (bratwurst side dishes?). Link to a holiday-themed product page to narrow down their shopping list.

Spread peace, plant hope: Partner with local conservation organizations for a campaign where every purchase plants a tree. Alternatively, you can donate a portion of sales to reforestation efforts, symbolizing the growth of peace in the world.

Showcase Hispanic and Latinx-owned brands and encourage your audience to support them by shopping all month long. Consider launching a campaign to boost donations to an organization working to strengthen the Hispanic community.

Share the inspiration behind your upcoming collections. From mood boards to design decisions, let your audience in on the behind-the-scenes magic that brings your designs to life.

Promote personalization options like monogramming or custom color combinations so your subscribers can add a special touch to their gifts. Make sure to mention other services too, like complimentary gift wrapping or free returns if you offer them.

Share a note from your co-founder explaining the impact of your charitable partnerships, such as meals donated to the amount of plastics you’ve helped remove from the ocean. Link to an impact report or social media post sharing more stats.

Offer subscribers a deal to stock up on all the items they'll need for the school year, like stationary and tech accessories. Remind shoppers of their shipping options so they can get their items in time for Labour Day (and the first day of school).

Launch a gift-finder quiz via SMS. Invite subscribers to answer a series of questions about the dad figure they're shopping for, leading them to a personalized recommendation. Provide an opt-out option for those who find the holiday tough.

Help your subscribers spoil their beloved pups (and earn some tail wags) by bundling and saving on their dog's favorite toys, treats, and more.

Encourage subscribers to create content featuring your brand for a chance to win an exciting prize. Give them a theme to match and share the winning post with your subscribers.

Focus on the power of visual storytelling by featuring stunning images of your products or behind-the-scenes snaps in your email and SMS campaigns. Or, take the opportunity to showcase impressive user-generated content.

Encourage your audience to take a break from their busy lives and prioritize self-care. Share expert tips and advice on relaxation techniques, alongside handpicked products and services to help them unwind and destress.

Help your subscribers give their feline friends the VIP treatment with a BOGO deal on cat toys, treats, and more. It’s the purr-fect way to celebrate.

Beat the dog days of summer and boost brand loyalty by encouraging customers to share their long weekend adventures using their favorite products. Incentivize them to tag you on social media by offering a chance to win an exciting prize.

Celebrate the special bond between sisters—or BFFs who feel like sisters—with a promotion on products or services that can be enjoyed together.

Launch an enticing offer for makeup lovers to shop and find their perfect lipstick shade. It could be a discount on all lip products, a BOGO deal, or even a free gift with purchase. If you offer it, highlight virtual try-on for easy shade selection.

Help shoppers get in the festive spirit with a buy-now, save-later offer. Send your SMS subscribers an exclusive deal they can enjoy right away, and let them know they'll receive an additional gift (such as $25 off) to redeem on their next purchase, like when Christmas in December rolls around.

Create a thoughtful guide to help your subscribers make self-care a daily ritual. Include expert tips and advice for forming meaningful habits, alongside handpicked products to transform their spaces into self-care sanctuaries.

Try crafting a lighthearted message using only (or mostly) emojis. Hint at what it's about and challenge your subscriber to decode the hidden meaning—before you reveal the "translation" in a follow-up message.

Share a quick primer or refresher on the benefits of your most popular clean beauty products. Highlight your brand's commitment to sourcing clean, eco-friendly ingredients and educate your subscribers about what clean beauty truly means.

Bastille Day celebrates freedom, unity, and community. Encourage your audience to come together in groups big or small to celebrate with tips for a great gathering, whether it's how to style a look or hosting hacks.

Tempt your audience with photos or GIFs of your most popular chocolate treats, or share recipes where your products are a key ingredient. Sweeten the deal with an offer they can use to stock up on chocolate.

Many people spend the holiday weekend with friends and family, hosting backyard barbecues, or going to group gatherings that center around food. Remind shoppers to order their party items by the shipping deadline to build urgency.

Serve your subscribers special discounts on Wimbledon-themed fashion items like tennis dresses, polo shirts, and straw hats. Or, create and share recipes for signature cocktails that subscribers can enjoy while watching the matches at home.

Celebrate this patriotic holiday with a giveaway of your favorite Canadian-themed or made items. Invite shoppers to sign up for SMS and email to enter to win, and send a campaign message letting existing subscribers get in on the action, too.

Use this major sales period to clear out inventory and get ready for a new year. Launch customized sign-up units offering subscribers a bonus gift when they opt in to SMS and email.

Promote your best-selling shades with a fun GIF that showcases the different styles you have available. If you offer virtual try-on, make sure shoppers know they can use it to preview and pick out the perfect frames.

Drop your newest arrivals to make a splash on the first day of summer or launch a 24-hour flash sale on summer must-haves. Add bright colors and imagery to your campaigns to create a sense of joy and adventure.