Discover how the best brands use cart abandonment
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
TEXTS WE LOVE
Why We Love It:
Purity Coffee treated their VIPs like gold and saved them some green with their St. Patrick’s Day discounts and free shipping offer. Offering exclusive discounts to VIPs not only makes them feel valued and appreciated, but it also encourages repeat business and fosters long-term loyalty. Plus, by sharing when the deal expired, customers could shop on their timeline and still score some savings.
Why We Love It:
Liquid I.V. texted subscribers to help them stay hydrated for their St. Patrick’s Day celebrations with a buy three, get one free deal–no luck needed to get this great offer. With no exclusions, shoppers can stock up on their favorite flavors and enjoy superior hydration over the holiday.
Why We Love It:
Cupshe UK encouraged subscribers to add some green to their lives to celebrate St. Patrick’s Day. Not only could subscribers shop for green-colored clothing or swimwear, they could also save some green by taking advantage of the buy two, get one free deal Cupshe UK was offering.
Why We Love It:
Harry & David celebrated the dessert-filled and mathematical-themed holiday Pi Day by offering 14% off gourmet pies as the holiday takes place on 3/14. This encouraged customers to treat themselves to a decadent treat at a discount. And by using a holiday-specific promo code, Harry & David can easily track how popular this offer was and what subscribers took advantage of the exclusive offer.
Why We Love It:
Marleylilly helped subscribers satisfy their shopping cravings without having to bust out the calculator on Pi Day. They texted subscribers to check out the products that were priced at $14.99 or less on March 14. They turned Pi Day into Pi-Yay with the savings subscribers could indulge in.
Why We Love It:
Bobo’s texted subscribers to wish them a happy Pi Day and encouraged them to treat themselves to some pie-like treats by linking directly to their Apple Pie Bites product. These delicious bites would be the perfect way to savor the day and satisfy those pie cravings. It was a smart strategy to tap into FOMO for the pie-themed holiday and didn’t require any discounting.
Why We Love It:
Luna Grill sent this SMS saying they could handle the cooking so subscribers could enjoy that extra daylight thanks to Daylight Savings Time. By offering a great deal on two plates and listing out what dishes were on that special offer menu, subscribers could quickly decide which dishes they were going to order ahead so they could continue to enjoy the sunshine.
Why We Love It:
Bulova gave their customers a reason to see the bright side of losing an hour in March when we spring forward into Daylight Savings. Customers would need to adjust their watches anyway, and if they were looking for a newer model they should take advantage of Bulova’s offer of 25% off select styles. They made it easy on subscribers who might be groggy after the time change by requiring no discount code as the savings were already automatically applied.
Why We Love It:
By engaging their community in an authentic and meaningful way, Happiest Baby made sure the women in their audience felt truly appreciated. For International Women’s Day, the brand celebrated the strong women raising the next generation. But strong women and their little ones need quality sleep for all that work that goes into raising children. They offered a great deal on their SNOO product so moms could treat themselves to better sleep.
Why We Love It:
ReserveBar celebrated International Women’s Day by sharing a curated list of their favorite women-owned brands that their customers might be interested in. These drinks created by empowered women would elevate the spirits of subscribers as they supported women-owned businesses with their purchase and got to sip on the high-quality spirits later.
Why We Love It:
Have Some Fun Today celebrated women by offering an amazing deal of 40% off sitewide. Subscribers could treat themselves to something new right now, honor the work done by the women of the generation before them, or inspire the next generation with the perfect gift. It was a nice reminder for subscribers about the month-long holiday and offered an affordable way to recognize the impactful women in their subscribers’ lives.
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Why We Love It:
The Milwaukee Bucks kicked off March by offering exclusive deals on their women’s t-shirts in honor of Women’s History Month. This promo was a part of their Flash Sale Fridays, so it was timely but also drove a sense of urgency as this deal wouldn’t last the entire month unlike the holiday. The send worked for a wide audience, as subscribers could shop for themselves or as a gift for a female friend or family member who loves the Milwaukee Bucks.
Why We Love It:
Victoria’s Secret used SMS to bridge the gap between digital and physical by texting subscribers and telling them about an in-store exclusive offer. Not only could subscribers save on select beauty items, they’d also get a buy two get one free deal by going to their nearest store. Not only would this drive foot traffic to their stores, but chances are this deal increased AOV as customers browsed inventory in person.
Why We Love It:
‘Tis the sea-sun to plan and shop for spring break vacation, and Altar’d State has a great collection of vacay-ready looks in their Beach Mode Shop. There's a heightened sense of anticipation and a willingness to spend on new experiences and products for spring break. It’s a prime opportunity to drive quick sales by tapping into the excitement and freedom associated with this springtime vacation.
Why We Love It:
Altar’d State has a brand value of giving back and they do this through Mission Monday, which connects the brand to their communities they serve. When customers shop on Mondays, 10% of net proceeds go to select non-profits. Customers who share this value of giving back can feel good about their shopping and giving support, with the bonus of getting something new for their closet.
Why We Love It:
QVC alerted subscribers about a flash sale on beauty products where subscribers could enjoy savings of up to 30%, perfect for those who want to “glow all out” this season. Flash sales create a sense of urgency and excitement, encouraging customers to act quickly and take advantage of the limited-time offer and limited inventory.
Why We Love It:
Erin Condren aligned their SMS campaign around the annual tradition of spring cleaning and recommended spring products that would help subscribers declutter, organize, and streamline their lives. The timely message tapped into the feelings subscribers have of wanting to be more organized and prioritizing spring activities, and would inspire them to purchase all their spring cleaning essentials from Erin Condren.
Why We Love It:
QVC texted subscribers to let them know it was time to build their spring wardrobe or spring for an item they’ve had their eye on as it’s now on sale. Subscribers could find the latest trends, debut styles, and save on new items for their closet when they shopped over the Super Style Weekend.
Why We Love It:
Wayback Burgers gave their subscribers some extra credit during the back-to-school shopping season and credited them with $5—$5 off their next purchase of $30 or more. The message had a sense of urgency as the offer was only valid that day and it was timely for families who were probably hungry after all their shopping.
Why We Love It:
Magic Spoon knew their subscribers couldn’t say no to the cute office dogs visiting headquarters for National Bring Your Dog to Work Day. How could they not buy a bundle in their honor? This message tapped into feelings of enjoyment and fulfillment, and the idea that customers should reorder their favorite filling and healthy cereals.
Why We Love It:
The leaves were falling, and so were the prices on D’Artagnan’s fall collection. The brand texted subscribers letting them know they could save up to 25% on select meats and that if they ordered right away, they’d get their deliveries that same weekend. The color scheme of the image worked with the fall theme and literally helped customers picture what could be included in their fall feasts.
Why We Love It:
As the leaves turn and the air grows crisp, fall feasts and cozy gatherings become a highlight of the season. Rather than promoting a sale, La Tienda shared some product recommendations for the perfect charcuterie board. A fall feast wouldn’t be complete without these classic Spanish meats.
Why We Love It:
This SMS campaign cleverly called attention to the fact that this offer of free shipping isn’t one that Baked by Melissa offers every day. Subscribers should take advantage of the finance department’s offer. There’s another sense of urgency to act as the promo is only valid for one day in honor of Dessert Day. There’s no better time for customers to treat themselves to a sweet treat while being treated to free shipping.
Why We Love It:
Wayback Burgers couldn’t skip celebrations for National Cheeseburger Day and texted subscribers letting them know about a one-day-only BOGO offer. This campaign was timely for any foodies looking to honor the holiday and save while doing so. Another plus? Without needing a coupon code, the offer was easy to act on.
Why We Love It:
To celebrate Better Breakfast Month, Magic Spoon messaged their subscribers to encourage them to check out their line of nostalgic yet protein-packed cereals. Their products provide the best breakfast there is, and their subscribers deserve only the best. This message promotes the high value of their cereals without needing to offer a discount.
Why We Love It:
Online meat delivery service D’Artagnan sent this non-promotional SMS message to share a delicious and seasonally-appropriate recipe with subscribers. This approach positioned the brand as a trusted source of culinary inspiration. It also made them a part of their subscribers’ everyday lives by encouraging them to try new dishes. The recipe included a subtle plug for their services, as subscribers could order the necessary ingredients through D’Artagnan.
Why We Love It:
La Tienda wasn’t tricking subscribers with this Halloween SMS message, but treating them to 25% off an order of Spanish treats. They clearly communicated the offer and when it would end. The offer didn’t require a promo code to snag the spooktacular savings, which made it easy for subscribers to shop without having to remember a code.
Why We Love It:
This SMS message from Baked by Melissa compelled subscribers to shop immediately so they could have these limited-edition cupcakes at their Halloween parties. This was a smart strategy to drive some urgency in getting that Halloween treat, and didn’t require Baked by Melissa to run a sale or discount their cupcakes.
Why We Love It:
DW Home took advantage of increased web traffic leading up to Valentine’s Day by launching a custom sign-up unit. The colorful design featured Valentine’s Day colors set against an image of candles and roses, which was a fun, effective way to capture shoppers’ attention and convert them into email and SMS subscribers.
Why We Love It:
To celebrate Valentine's Day, Venus Et Fleur offered free shipping with the promo code “ROMANCE.” They retargeted subscribers who didn’t click the link in the first SMS message to remind them that this special offer (and guaranteed on-time delivery with express shipping) was ending soon.
Why We Love It:
Venus Et Fleur cleverly timed their SMS messages to catch subscribers during those big game commercial breaks—prime scrolling time. With a great offer of free express shipping, they made Valentine’s Day planning a touchdown-worthy play, letting customers tackle their flower orders right then and there so they didn’t fumble the holiday.
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Why We Love It:
Banana Republic wanted to help their card members to kick off the new year off with some fresh styles without having to pay full price. They sent an SMS campaign offering 20% to engaged and high-intent customers. This campaign not only drove sales after the holiday season, but also helped increase customer retention.
Why We Love It:
Welcome a new year with new, timeless luggage. BEIS emphasized that the value and quality of their luggage is so worth it, they don’t need to discount their products. No matter where their customers’ travels take them, their luggage will be functional and stand the test of time.
Why We Love It:
Happiest Baby wanted to give its customers the greatest gift of all—a good night’s sleep for their babies. They offered parents the option to upgrade their child’s sleep game without going over budget. Not only could they affordably rent the product, they’d also get free accessories valued at $200—another great gift for parents.
Why We Love It:
ONEHOPE knew cocktails and mocktails would be on the menu for New Year’s Eve parties, and helped their customers shake things up by sending some fun, celebratory recipes straight to their phones. There was no sales pitch attached to this campaign, and it positions ONEHOPE as a helpful resource to their customers.
Why We Love It:
Cozy Earth introduced some new products for the new year and wanted SMS subscribers to be the first to see their new towel collection. Subscribers were invited to join a livestream event where they could learn more about the product line and be the first to get their hands on these new towels in the new year.
Why We Love It:
Supergoop! aimed to help customers with any health-related New Year’s resolutions by sending weekly tips straight to subscribers’ phones. It’s engaging,interactive, and shows they care about their customers and their health—proving the mission of the brand in this educational and inspirational marketing campaign.
Why We Love It:
ELEMIS resolved to help customers with their skincare routines by offering a free travel-sized cleanser with every full-sized cleanser purchase. This SMS campaign hits two common New Year's resolutions at once: improving healthy habits and traveling more. Whether at home or halfway around the world, ELEMIS made sure their customers looked their best.
Why We Love It:
Westgate Resorts, a travel and hospitality company, welcomed new SMS subscribers with spooktacular savings and exclusive offers, like taking up to 25% off their next stay. New subscribers are often ready to take action and convert—in fact, we’ve found that 7% of customers make a purchase in the first 72 hours after subscribing to a brand.
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Why We Love It:
A countdown is a great way to generate excitement, clicks, and conversions, and Freebirds World Burrito did this with 12 Days of Freebies. Subscribers had to opt in to these daily messages and exclusive offers, but could take a sneak peek to see what mouthwatering offers were on the table. This is a smart way to segment their audience, as it lets them spot loyal customers and figure out which deals their customers like the most.
Why We Love It:
Fast casual restaurant Freebirds World Burrito tapped into their subscribers’ curiosity mindsets by teasing what their limited-time mystery offer could be. A free item, or a percentage-off discount? Subscribers could satisfy that curiosity and unlock a great offer by clicking the link in the SMS message.
Why We Love It:
Outdoorsy, a popular RV rental brand, reached out to their subscribers with a text message to help them plan an affordable and exciting Labor Day weekend. By offering a simple, easy-to-remember discount code that gave subscribers 10% off their rentals, they made it effortless for subscribers to include Outdoorsy in their holiday plans and enjoy a memorable adventure.
Why We Love It:
RV rental company Outdoorsy messaged subscribers announcing a flash sale where they could save 10%. They used an easy-to-remember redemption code—it was the brand’s name—and their messaging played up FOMO to make sure no subscriber would want to pass up the chance to save on their next outdoor adventure.
Why We Love It:
SMS subscribers love getting exclusive offers—especially those they can share with friends and family. Rubio’s, a fast casual restaurant, messaged subscribers to let them know that as a rewards member, they would have an offer for two entrees for $16 already loaded in their account. If recipients weren’t already in the membership program, they could quickly join right from their phone to get this great Memorial Day deal.
Why We Love It:
Fast casual restaurant Rubio’s texted subscribers over Labor Day with an offer to earn double points as rewards members. By including a link for easy sign-up, they made sure any subscribers who weren’t already members could take advantage of the special offer, too. The message encouraged subscribers to relax during the Labor Day weekend by letting Rubio’s cook for them.
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Why We Love It:
Luna Grill reminded subscribers to treat mom to a Mediterranean escape by dining at one of their locations. They incentivized subscribers to stop in and pick up a $50 gift card by adding a $10 bonus card. This strategy provides customers with the immediate value of the gift card, and encourages them to return and spend more than the bonus gift card’s value.
Why We Love It:
Fast casual restaurant Luna Grill offered subscribers a treat for Halloween. With the purchase of an adult entree, kids in costume could eat for free before loading up on candy. This strategy can increase foot traffic as families are always looking for affordable dining options. While kids' meals might be free, adult purchases can lead to more sales because adults are likely to order other items like appetizers, desserts, or drinks. This strategy can also improve customer loyalty—parents appreciate businesses that cater to their needs and budget.
Why We Love It:
LATHER, a personal care brand, offered subscribers double the loyalty points on top of 25% off. Promoting a loyalty program is a great option to tap into the power of self-gifting without calling it self-gifting, because customers can save up their points for a special gift or perk in the future. These memberships are a great way to strengthen customer loyalty, increase lifetime value, and reaffirm the value your brand offers customers.
Why We Love It:
Personal care brand Pureology promoted stocking up during the biggest sale of the year with the added bonus of a free gift. This message is perfect for both generous gift-givers and savvy self-gifters alike, as shoppers eagerly await BFCM deals to save big and stock up on their favorite products. Whether Pureology's customers are treating themselves or sharing the love, everyone can appreciate a well-timed shopping reminder featuring a fantastic discount.
Why We Love It:
Clothing retailer 1987 invited subscribers to treat themselves to some self-gifting during the holiday season. The message was playfully conspiratorial as they promised they’d keep their subscribers’ self-gifting shopping hush-hush and tempted them with a peek at the newest arrivals in their holiday edit collection.
Why We Love It:
Accessories retailer Have Some Fun Today sent this SMS to capture the interest of shoppers looking for gifts for others and those looking to treat themselves. By crafting a message that resonated with both segments, their campaign captured a wider audience and boosted average order value as shoppers splurged on treats for themselves and loved ones.
Why We Love It:
Gift sets and bundles make for great holiday promotions as shoppers can divvy up the products and give them as gifts—or even keep a few items for themselves. Marin Skincare offered a discount on pre-built and custom bundles for Black Friday, but added a touch of urgency by telling subscribers to get theirs ordered before everyone else does.
Why We Love It:
Marleylilly's holiday promotion cleverly blended self-gifting with Black Friday deals. By offering a free travel bag set with purchase, they subtly encouraged shoppers to treat themselves while choosing gifts for others. With the year's lowest prices quickly coming to an end, there was an added sense of urgency to snag those deals before they vanished.
Why We Love It:
Fashion and accessories brand Olivela tapped into the emotions of self-worth and indulgence in their self-gifting campaign by announcing a new holiday: Self-gifting Saturday. Subscribers got in on the fun by gifting themselves something that simply made them feel good. Olivela linked to new arrivals so subscribers could explore fresh finds and treat themselves to something in just a few taps.
Why We Love It:
Clothing retailer MATE the Label sent this SMS over the holiday season inviting subscribers to indulge in a little self-gifting with a whopping 50% off everything. The gentle nudge created urgency by reminding shoppers that the year's biggest sale was nearing its end, and sparked some delightful impulse buys.
Why We Love It:
Can’t wait for October for spooky season? Neither can many consumers. Forest Ink, a clothing and swimwear retailer, tapped into the growing trend of Summerween, the unofficial holiday that gets a head start on celebrating all things spooky. Forest Ink used it as a way to offer their subscribers a great discount of 40% off. To invoke FOMO, the sale would be ghosting subscribers at midnight.
Why We Love It:
Drink Poppi used SMS to maximize visibility for an influencer campaign featuring Hailey Bieber. Subscribers could get ready for Halloween like Bieber by snagging their favorite drinks—as well as get 20% off their next order.
Why We Love It:
ONEHOPE Winery used SMS to remind customers about shipping deadlines. Subscribers would have a real fright night if they didn’t get their order delivered for Halloween celebrations. ONEHOPE used one message to remind customers of the purchase cutoff date for on-time delivery, and created a sense of urgency with an additional discount on bundles.
Why We Love It:
Farmacy Beauty understands that the struggle to remove Halloween makeup can be a nightmare. That's why they texted subscribers about their Green Clean product line. By providing a direct link to these products, they spared customers the hassle of searching and clicking, streamlining the path to purchase.
Why We Love It:
Instant delivery may be a thing in movies about magic; our shopping magic is BOPIS (Buy Online, Pick-up In-Store). Claire’s tapped into this convenience, sending subscribers a last-minute SMS reminder that they could shop online and quickly collect their items in-store to complete their Halloween looks.
Why We Love It:
Kodiak Cakes used SMS not to promote a spooky season sale, but to share a fun Halloween-themed recipe. Not every marketing moment has to be about a promotion. By providing value to subscribers, they foster a stronger brand connection without asking for immediate purchases. Additionally, by monitoring engagement with this message, Kodiak Cakes can tailor follow-ups, suggesting related products or alerting subscribers to price drops on recipe ingredients.
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Why We Love It:
The INKEY List UK engaged subscribers with a question that’s asked all Halloween night: Trick or treat? They used two-way texts to let their subscribers choose if they wanted a trick or if they deserved a treat. It was a great way to create an air of mystery and put subscribers in charge of what kind of reward they got back from the brand.
Why We Love It:
It’s creepy and kooky and most likely the shampoo used by a Halloween icon before she braids her hair, but most importantly, the black shampoo from Function of Beauty is a seasonal product. The limited-time nature of this offering compels consumers to shop immediately so they don’t miss out—and using SMS is the best way to serve that immediate need.
Why We Love It:
No tricks this spooky season from snack brand Bobo’s. They offered a free bite with all orders that were placed the day this message went out. This was a smart strategy to drive some urgency in getting that Halloween treat, and didn’t require Bobo’s to discount their products.
Why We Love It:
Slip UK, a pillowcase and sleep accessories retailer, used SMS marketing to announce they were slashing prices with a spooky flash sale. By automatically applying the discount, Slip UK made it easy for subscribers to shop the sale without remembering a promo code. The only thing subscribers had to do was shop ASAP, as the sale was only for 24 hours.
Why We Love It:
Instead of promoting a flash sale, Beis aligned their SMS message with Labor Day by inviting subscribers to check out their selection of work bags, tapping into seasonal transitions.
Why We Love It:
Greylin rewarded VIPs with an extension to shop the Labor Day sale after the holiday weekend was over. They also offered loyal customers an additional 40% off as an extra incentive to shop, but they had to hurry as the deal ended at midnight.
Why We Love It:
Oh Beauty sent this SMS campaign to remind customers it was their last chance to shop the Labor Day sale and enjoy 25% off most products. The emojis enhanced the message and conveyed that time was running out on the flash sale on beauty products.
Why We Love It:
Southern Proper made it easy for customers to get discounted prices during the Labor Day sale by not requiring a promo code. The shopping experience was streamlined as customers didn’t have to remember a code in case they wanted to shop the sale later. Southern Proper could still track shoppers with unique URLs or UTM tracking. The 30-60% off was a clickable incentive, and the brand let customers know that this was the biggest sale of the year.
Why We Love It:
Pittie Clothing Co. used SMS marketing to increase average order values during their Labor Day sale by running a buy two, get the third for free sale. The image worked well with the timing of this campaign, as customers gear up for cozy fall weather—and that applies to their furry friends, too.
Why We Love It:
Mattress brand Each Night led with price to grab the attention of subscribers who are on the hunt for a deal. They also used copy that created a sense of urgency by saying the Labor Day sale was a limited-time event and that the sale wouldn’t last long. It was a simple, but effective message that encouraged subscribers to shop right away.
Why We Love It:
Beachwaver made sure their customers didn't miss out on their Labor Day sale and amazing offer of 50% off by combining email and SMS. The email hit inboxes first to give shoppers time to browse and find the perfect hairstyling tool. Then, the brand followed up with an SMS message to drive immediate action and sales by reminding subscribers of the promo code to use as well as reminding them that the sale was coming to an end.
Why We Love It:
ELEMIS gave VIPs access to the Labor Day sale a day early so loyal customers could get their items before they sold out. They also got 25% off everything on the site. The brand can track how people use promo codes to see if regular shoppers use these benefits. They can also test other benefits like a free gift or free shipping.
Why We Love It:
Morris Home, a furniture and home decor retailer, used MMS to let customers know about their Labor Day sale, as well as to keep a lookout for a physical coupon that would soon arrive in their physical mailbox. While customers waited for their mail, they could still browse and find the items they could then buy at a discounted price. This multi-channel approach allows for more touchpoints with customers, and opportunities to upsell or cross-sell as they browse.
Why We Love It:
Clothing retailer Sashka Co. used SMS marketing to inform subscribers about their Labor Day sale, as well as tease their new colors—giving customers a reason to return to the site and look through the inventory. They promised cute new colors and created an easy-to-remember promo code for customers to use when it came time to check out.
Why We Love It:
Meat delivery service Rastelli's caught subscribers' attention with an image of a Labor Day cookout. Their text also reminded customers to order by midnight to get their provisions in time for the holiday. This MMS also included the attention-grabbing revolving red light emoji to highlight the urgency of this last call message.
Why We Love It:
Protective phone case brand CASETiFY made it easy for everyone in the family to get a phone case to reflect their personal style and save money at the same time. By increasing the discount with each item purchased, customers were more likely to purchase more and increased CASETiFY’s average order value. CASETiFY could also track phone models and then upsell customers later by offering the case style but for a newer phone model.
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Why We Love It:
Families are looking for ways to save money on back-to-school supplies. This includes tasty, healthy snacks for lunch or to eat at home after school. Bobo’s offered subscribers a BOGO 50% off deal that both saved them money and stocked the pantry.
Why We Love It:
Hot Topic wanted to make shopping for back-to-school easier for their subscribers. They took advantage of the conversational nature of SMS, asking which products subscribers were buying so they could immediately direct them to the products that matched their search.. Not only did they make it easier for subscribers to shop relevant categories, the brand can now personalize future promotions based on the subscribers’ self-identified interests.
Why We Love It:
Kodiak Cakes shared some VIP content perfect for busy families once school was back in session. This non-promotional SMS campaign linked subscribers to a helpful recipe book filled with time-saving and nutritious dishes perfect for quick breakfasts, grab-and-go lunches, as well as after-school snacks and desserts that families could enjoy together while doing homework.
Why We Love It:
Thread Wallets helped customers show off their school spirit with school color-inspired wallets and accessories. The wallets were perfect for students, alumni, and supportive family members. Subscribers would be eager to click and find out if their schools were represented and get their new wallet before heading back to school.
Why We Love It:
An annual back-to-school essential is a new bag, and Claire’s was ready to help subscribers bag a good deal on backpacks–and everything else. To further entice shoppers, the brand offered 2x the rewards points during their back-to-school sale, doing double duty to encourage shoppers to buy more and incentivize them to join their rewards program if they hadn’t already.
Why We Love It:
Back-to-school isn't just about students. It's also time for teachers to shop for essentials. The Happy Planner used SMS marketing to announce a new collection with a 25% off sitewide sale, reminding subscribers that they’ll save more when they buy more.
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Why We Love It:
Big Blanket Co. used a countdown timer sign-up unit effectively to market their own gift of time for new subscribers by offering free two-day shipping. The countdown to the holidays was on, and Big Blanket Co. shoppers were guaranteed to have their gifts delivered just in time. This provided an excellent opportunity for Big Blanket Co. to better understand their customers and how far out they started shopping for holiday gifts so they can better segment their audiences next year.
Why We Love It:
Customers were eagerly awaiting Lulu & Georgia’s anniversary sale offering 25% sitewide, and a countdown timer made it even easier for them to know exactly when to come back to the website and shop. Website visitors could become Insiders and get emails and texts to be notified of other sales or exclusive offers.
Why We Love It:
Jewelry retailer Catbird used a countdown timer sign-up unit to generate excitement around their collaboration with J.Crew. Hours ahead of the launch, consumers could sign up to get first access to the collection and a bonus welcome offer as a token of appreciation. The brand also subtly hinted that subscribers could expect more “perks” to come.. Catbird nailed creating that sense of urgency and excitement around an exclusive offering with immediate rewards for new subscribers.
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Why We Love It:
The Frye Company used a countdown timer sign-unit to let website visitors know their Semi-Annual Sale Event was coming up. If you were a new subscriber, you’d be alerted to shop the sale and save an additional 10% on your first purchase.
Why We Love It:
BEIS, a brand known for its travel accessories, came up with a smart strategy for their countdown timer sign-up unit. In addition to receiving exclusive sale alerts for the upcoming Black Friday, new subscribers also received a 15% discount on their first purchase. This move is likely to result in recurring purchases and an overall boost in customer lifetime value for BEIS.
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Why We Love It:
Boston Proper, a clothing retailer, enticed new subscribers with VIP access and 20% off their Memorial Day sale. With the countdown timer sign-up unit only having hours or minutes left, it created a sense of urgency for subscribers to enroll if they wanted the benefits of exclusive early access. They also used an element of social proof and scarcity by showing how many other people had already signed up for VIP access.
Why We Love It:
Blenders Eyewear surely made website visitors’ eyes widen with their countdown timer sign-up unit that was counting down to a new drop. New subscribers would get first access to the latest eyewear collection and they would get a discount code for 15% off their next order. Talk about a win-win. With the right tracking in place, Blenders Eyewear would be able to better personalize SMS messages with product recommendations or retargeting campaigns.
Why We Love It:
UK-based skincare brand The INKEY List gave their customers the prime treatment during Prime Day with exclusive access and savings on custom kits. Members could pick their favorite tried-and-true products or take advantage of the discount to test out new lines. This limited-time deal was only for members, reinforcing the benefits of being a member and driving long-term loyalty.
Why We Love It:
Protein-packed breakfast brand Kodiak Cakes dished out the savings using both SMS and email to get customers to take a bite out of their Prime Day deal of 20% off oatmeal variety packs. The SMS campaign included individual links to the featured products so customers could quickly buy their preferred product, or try something new at a discounted rate.
Why We Love It:
Thread Wallets has redefined minimalist carry goods but wanted to maximize the savings for customers with their Prime Day deal of 50% off. They ensured customers knew about this amazing deal by using SMS and email to drive subscribers directly to their Amazon store, where they can do all of their shopping in one place.
Why We Love It:
CALPAK customers were already primed for finding deals on Prime Day, but instead of directing customers to Amazon, the brand ran an exclusive sale on their website, enticing customers with a limited-time offer of $20 off a purchase of $150. Customers still got a prime discount but could shop exclusive items on CALPAK’s site. By purchasing directly from the site, CALPAK could then re-engage these customers later with post-purchase or customer loyalty campaigns.
Why We Love It:
Marleylilly used the element of surprise to boost engagement and revenue from their 4th of July sale. They started with an enticing offer: 30% off everything on their website. Then, just as customers thought the sale was ending, Marleylilly extended the deal for another 48 hours. This move created a renewed sense of urgency for people who missed the initial offer to quickly take advantage of the extra time to shop.
Why We Love It:
Paravel tapped into the summer vacation mindset by launching a sale on their top-selling luggage sets right before the 4th of July. They announced the sale a few days early and gave customers a full week to check out their curated selections. By setting a clear end date for the discount on July 6, Paravel made sure their eco-friendly luggage options stood out to summer travelers looking for quality gear.
Why We Love It:
Over the 4th of July, Peet's Coffee launched a subscription sale to make sure coffee lovers never run out of their favorite blends. The two-day promotion offered customers a discount on their first three subscription orders to help drive immediate sales. But it also laid the groundwork for long-term customer loyalty by setting up guaranteed repeat purchases.
Why We Love It:
Bulova added a colorful twist to their 4th of July savings event. Instead of launching a more traditional sitewide sale, the watch brand matched the theme of the weekend by only discounting their red, white, and blue models. The approach was a fun way to highlight a special selection of their watches while offering customers a great limited-time deal.
Why We Love It:
Blenders Eyewear treated their customers to an exclusive deal for the 4th of July: free shipping on any purchase, no minimum required. Shoppers had the freedom to choose any item(s) they wanted, without worrying about reaching a spending threshold. But they also needed to act fast—the offer was only available for one day.
Why We Love It:
Uncommon Goods went the extra mile to make sure their customers wouldn't be left empty-handed on Father's Day. They shared gift guides and shipping deadline reminders, and kept their promotions going until the last possible minute, knowing that the holiday might’ve snuck up on some people. On Father's Day proper, the brand playfully emphasized that digital gift cards are always a great option, too.
