The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

Trends & Insights
9
  minutes

The Cross-Channel Marketing Playbook: How to Boost Revenue By Coordinating Across Email, SMS, and Push

Well-coordinated messaging programs are more likely to drive YoY gains. Learn how to align email, SMS, push, and RCS into one high-performing cross-channel marketing strategy.

SMS Marketing
19
  minutes

2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

Maximize your marketing impact with a text messaging calendar. Discover tips and strategies for planning effective SMS campaigns and staying organized year-round.

Trends & Insights
7
  minutes

7 Lessons From Thread London That Every Marketer Can Act On

Discover seven actionable marketing lessons from Thread London, covering loyalty, omnichannel marketing, customer engagement, and Black Friday strategy.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

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AI & Automation
6
  minutes

How Is AI Changing Marketing Metrics?

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
8
  minutes

Why Customer Relationships Still Matter in an AI-Driven World

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
5
  minutes

Implementing Agentic AI Governance: Evaluation Steps, Use Cases & Best Practices

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

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Trends & Insights
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Trends & Insights
7
  minutes

7 Lessons From Thread London That Every Marketer Can Act On

Discover seven actionable marketing lessons from Thread London, covering loyalty, omnichannel marketing, customer engagement, and Black Friday strategy.

Trends & Insights
9
  minutes

The Cross-Channel Marketing Playbook: How to Boost Revenue By Coordinating Across Email, SMS, and Push

Well-coordinated messaging programs are more likely to drive YoY gains. Learn how to align email, SMS, push, and RCS into one high-performing cross-channel marketing strategy.

Trends & Insights
8
  minutes

The Attentive Consumer Pulse: How to Win Hesitant Shoppers Without Depending on Discounts

87% of hesitant shoppers don’t need a discount to move forward. Learn how to meet shoppers where they are and align your email, SMS, and push program for Q2.

Trends & Insights
6
  minutes

The ACMA Sender ID Registration Deadline Is July 1. Here’s What Every Australian Marketer Needs to Know.

Australia’s ACMA Sender ID deadline is July 1. Here’s what it means for your SMS program, how to stay compliant, and how long codes can drive stronger performance and two-way engagement.

Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

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Success Stories
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Success Stories
8
  minutes

How OLLY’s Marketing Strategy Is Helping Them Redefine Wellness

Learn how Olly's marketing strategy uses email and SMS to make wellness available to everyone, and keep their loyal customers happy and healthy.

Success Stories
8
  minutes

6 Omnichannel Marketing Examples That Increased Revenue and Conversions

Discover 6 powerful omnichannel marketing examples from leading brands and see how unified SMS, email, and AI-driven personalization strategies drive measurable growth.

Success Stories
6
  minutes

How 5 Beauty & Wellness Brands Are Scaling Personalization with Attentive

Learn how beauty and wellness brands use SMS, email, and AI-powered personalization with Attentive to drive engagement, repeat purchases, and revenue.

Success Stories
9
  minutes

How 8 Powerhouse Women-Owned Brands Are Turning Strategy into Impact with Attentive

We’re sharing how eight women-owned brands are using Attentive to turn strategy into measurable success.

SMS & Email Marketing
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How to Improve Identity Resolution: 3 Strategies That Increase Revenue

Learn how to improve identity resolution with unified customer profiles, server-side tracking, and identity graphs to drive more triggered revenue and personalization.

How SMS, Email, Push, and RCS Work Together to Drive Repeat Purchases

A successful strategy comes down to knowing when to choose push, email, RCS, or SMS. Learn how to play to each channel's strength, ultimately unlocking hidden ROI.

Why Identity Resolution is Your Biggest Revenue Opportunity in a Privacy-First World

Many brands only identify a fraction of their visitors, thanks to out-of-date tech. Learn why improving identity resolution unlocks more triggered journeys, better personalization, and up to 95% more triggered email revenue.

June Marketing Strategies and Campaign Examples for SMS, Email, and Push

Explore key moments, campaign ideas, and SMS and email benchmarks to guide your strategy this June.

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Email Marketing
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Email Marketing
6
minutes

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

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Go to the blog
Email Marketing
6
  minutes

The Triggered Email Marketing Playbook: How to Audit and Optimize Your Program

Most triggered email programs have gaps you can't see. Learn how to audit yours—identifying what's working, what's missing, and where the biggest revenue opportunities are hiding.

Email Marketing
5
  minutes

The Triggered Email Marketing Playbook: 5 Underleveraged Flows Driving Always-On Revenue

Most email programs stop at cart abandonment. Learn 5 triggered email flows—from session abandonment to lifecycle events—that capture intent earlier and drive always-on revenue.

Partners & Integrations

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What 2025 Taught Us About the Future of Ecommerce

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

What Marketing Leaders Are Actually Prioritizing in 2026

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

8 Ways to Keep Customers Engaged Long After the Holiday Season

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Where Expertise Meets Growth: Introducing the Signature Agency Program

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

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SMS Marketing
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SMS Marketing
19
  minutes

2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

Maximize your marketing impact with a text messaging calendar. Discover tips and strategies for planning effective SMS campaigns and staying organized year-round.

SMS Marketing
5
  minutes

5 Prime Day Marketing Ideas to Try (Even If You Don’t Have an Amazon Store)

Check out 5 Prime Day marketing strategies and examples you can use to maximize engagement and revenue.

SMS Marketing
5
  minutes

7 Memorial Day Marketing Ideas to Boost Engagement and Sales

Get your memorial day marketing off the ground with these 7 revenue-driving ideas.

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