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SMS Marketing

30 Days to Black Friday: Draft & Schedule Everything Now

Recent articles

Building Careers at Attentive

Company Building Careers at Attentive: Stories From Our Revenue Team

Illustration showing self-gifting shopping

SMS Marketing Don’t Snooze on a Self-Gifting Strategy This Holiday Season (9 Examples)

CTO Antonio Silveira shares how Attentive prepares for BFCM

Company How We're Preparing Our Platform for BFCM

illustration of notepad, folder, igloo, question mark bubble, BFCM prep

Trends & Insights Top Questions Brands Have About Black Friday Cyber Monday (and our Answers)

illustration of running an A/B test on a marketing campaign

SMS Marketing 13 Real A/B Testing Examples to Uncover What Motivates Subscribers to Engage

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BFCM email marketing campaigns

Email Marketing 14 Holiday Email Examples That Stand Out in the Inbox

Attentive is Building RCS Messaging for Business.

Product News We’re Building RCS Messaging for Business: Here’s What it Will Look Like

bfcm marketing resources

SMS Marketing 17 Holiday Marketing Resources We’ve Bookmarked

Attentive's CMO sits down with top tech partners to discuss BFCM strategy

Partners & Integrations Our CMO Talks BFCM Strategies with Top Tech Partners—Here's What They Shared

Holiday marketing campaign examples

SMS Marketing 6 Holiday Marketing Campaigns to Drive Revenue During BFCM

Product News Why Attentive Signal is the Key to Unlocking Top-Performing Customer Experiences

illustration of a phone screen with a ghost, a black cat, and a cauldron

SMS Marketing 11 Halloween Marketing Campaigns That Are Scary Good

Header image of icons relating to a consumer survey i.e. shopping bag, graphs

Trends & Insights 50% of UK Consumers Make Unplanned Purchases via SMS, Survey Finds

30 day plan to new sms program

SMS Marketing 30-Day Plan to Driving Results From a New SMS Program

Attentive's Strategies for Effective Email List Growth

Email Marketing A Data-Backed Understanding of Subscriber Acquisition: Strategies for Effective Email List Growth

woman outside with wool blanket

Success Stories Small Team, Big Dreams: Eighth Generation's Path to Growth

BFCM imagery with illustrated checklist, calendar, and message bubbles

Trends & Insights When is the Best Time to Send SMS Marketing and Email During BFCM?

Attentive's 2024 holiday shopping predictions for retailers and e-commerce

Trends & Insights 2024 Holiday Shopping Forecast: The Impact of AI, Election Season, and More

An illustration depicting consumer shopping habits during the election

Trends & Insights Despite Noisy Election Season, 80% of Consumers Want Brands to Text Them About Deals

Apple launches iOS 18 with RCS support and enhanced email experiences

Trends & Insights What Marketers Need to Know About iOS 18: RCS Support and Enhanced Email Experience

joe manavalan interview

Company Behind the Roadmap: Meet Joe Manavalan, Lead Product Manager

Illustration of Spring shopping related icons

SMS Marketing 5 Key Retail Dates in Australia Between Now and Black Friday

choosing an sms marketing platform

SMS Marketing Your Guide to Choosing an SMS Platform [Checklist + Examples]

employer branding 6 months

Company My First Six Months at Attentive: Finding Opportunities to Learn, Build, and Thrive

An image with a ticket stub to Beyond The Message by Attentive

Product News Attentive Product Spotlight: List Growth, Enhanced AI and Email Reporting, Plus More

illustration of a chat bubble next to an envelope with a message in it

SMS Marketing Why You Should Combine Your SMS and Email Marketing on the Right Platform

OpenAI will focus on search, here is what marketers should know

Trends & Insights Unpacking SearchGPT: What Retail and DTC Marketers Need to Know

illustration of a grill, text messaging, and food

SMS Marketing 12 Labor Day Marketing Ideas to Boost Your End-of-Summer Revenue

Google announces third-party cookies are here to stay, here is what it means for marketers.

Trends & Insights Third-Party Cookies Are Here to Stay: Key Takeaways for Marketers

Header image for article featuring a football, summer accessories, and a calendar

SMS Marketing 5 UK Peak Marketing Dates Between Now and Black Friday

back-to-school imagery with a backpack, books, and cellphone

SMS Marketing Back-to-School Marketing: 11 Ideas to Score More Engagement and Revenue

60-day guide to Black Friday Cyber Monday

SMS Marketing 60-Day Countdown to BFCM: Craft a Unified Black Friday Messaging Strategy

90-day guide to Black Friday Cyber Monday

SMS Marketing 90-Day Countdown to BFCM: Establish a Winning SMS and Email Program

bfcm marketing toolkit

SMS Marketing Your BFCM Marketing Toolkit for Planning and Tracking Your Holiday Strategy

AI & Automation How Will AI Impact Marketing Metrics?

Go for the gold with your sports marketing strategy this summer

Trends & Insights Is Your Marketing Strategy Gold-Medal Worthy? Here's How to Capitalize on the Summer of Sports

Thread London seminar discussion taking place on stage

Trends & Insights 6 SMS Marketing Priorities for UK Brands

illustration of a box with a basketball, sneaker, and other items inside

SMS Marketing 5 Prime Day Marketing Ideas to Try (Even If You Don’t Have an Amazon Store)

Attentive Mobile conducted a consumer survey to determine sports-related communication preferences for SMS and email.

Trends & Insights Survey Reveals: 67% of Sports Fans Purchase Based on Team Promotions

pink and purple speech bubbles

AI & Automation AI's Role in Delivering Consumer Personalization: Key Takeaways from CommerceNext 2024

sarah vargas interview

Company Behind the Code: Meet Sarah Vargas, Engineering Manager

RCS for marketers

Trends & Insights Apple's RCS Rollout and What it Means for Marketers

4th of july illustration with fireworks and a flag text message

SMS Marketing 4th of July Marketing Ideas to Spark Engagement and Revenue

a chat bubble with a pink background and a graph with a pink line going up next to three squares with icons in them

AI & Automation Real Results: How AI Boosts Key Marketing Metrics

illustration of phone, flag, gift box, grill, cooler

SMS Marketing 8 Father's Day Marketing Ideas to Level Up Your Strategy (and Drive Revenue)

various icons and symbols on a vibrant blue background

AI & Automation Are Your AI Marketing Tools Built for 1:1 Personalization at Scale?

illustration of a yellow cooler next to a red, white, and blue popsicle, a blue vase with a red flower and a small American flag, and a smart phone with a hotdog in a chat bubble

SMS Marketing 7 Memorial Day Marketing Ideas to Boost Engagement and Sales

Two bottles of Olly gummy supplements. One bottle is labeled "Undeniable Beauty" and the other is labeled "Glowing Skin."

Success Stories How OLLY’s Marketing Strategy Is Helping Them Redefine Wellness

Email Marketing Unlocking Audience Engagement: A Guide to Implementing Sunset Policies

john larmie interview

Company Meet John Larmie, Engineer in San Francisco

Attentive Product Spotlight: New AI Products, List Growth Tools, and More

Product News Attentive Product Spotlight: More Powerful AI, List Growth Tools, and More

heart-shaped vase with vibrant flowers on a pink background

SMS Marketing 9 Mother’s Day Marketing Ideas to Inspire Your Strategy

Company Personalization for Every Customer, Made Simple. Attentive AI™ Is Here.

Best times to send SMS marketing messages and email

SMS Marketing The Best Times to Send SMS Marketing and Email in 2024

photo of Adam Aubrey, Head of E-Commerce at Warrior Supplements

Success Stories Warrior Supplements’ Head of E-Commerce Shares the SMS Strategies Propelling the Brand’s Growth and Performance

illustration of an open red email surrounded by 5 icons on a white background

Email Marketing How We’re Helping Marketers Meet Email Authentication Requirements for 2024

Illustration of a mobile phone with a chat bubble. Flowers are growing out of the chat bubble and onto the phone screen.

SMS Marketing 11+ Spring Marketing Ideas to Grow Engagement and Revenue This Season

abstract illustration of various colorful app icons on a brown background

SMS Marketing 7 Best SMS Marketing Platforms for 2024: Which One Is Right for You?

illustration of a calendar surrounded by various food and drinks on a bright yellow background

SMS Marketing The Ultimate 2024 Food Holidays Calendar

The SMS marketing metrics you need to measure

SMS Marketing Essential SMS Marketing Metrics: Key Strategies for Measuring Success

Trends & Insights The End of Third-Party Cookies Is Finally Here. What’s Next?

illustration of a various tech icons on a blue and pink gradient background

SMS Marketing [Guide] Choosing an Enterprise Platform to Scale Your Email and SMS Marketing

Illustrations of graphs and A/B testing results related to email subject lines

Email Marketing What We Learned Analyzing 7.5+ Billion Email Subject Lines

illustration of a phone surrounded by Valentine's Day candy hearts on a pink background

SMS Marketing 11 Valentine’s Day Marketing Ideas to Win the Hearts of Your Shoppers

illustration of a computer screen with various mail icons

Email Marketing Email Marketing Deliverability—Best Practices to Reach the Primary Inbox

illustration of a mobile phone, purse, web browser, and shopping cart on a purple background

Trends & Insights 7 Marketing Resolutions to Help You Make an Even Bigger Impact This Year

monthly calendars

SMS Marketing 2024 Text Messaging Calendar: Important Dates & Actionable Tips

SMS Marketing 4 Powerful Strategies to Reduce Returns

Gen Z and millennial shopping habits

Trends & Insights This Is How Millennials and Gen Z Are Shopping in 2024

Trends & Insights B2C Marketers Share Their Top 2024 Predictions

Wall calendar with Canadian flag

SMS Marketing Canada: 2024 Text Message Marketing Calendar

illustration of desk with a calendar, lamp, plant, and water bottle with a round Australia flag sticker on it

SMS Marketing Australia: 2024 Text Message Marketing Calendar

photo of Eric Kobuchi, Director of E-Commerce at MUJI

Success Stories Inside MUJI’s E-Commerce Strategy: How the International Brand Adapts to Local Markets in the US and Canada

What Google's Gemini AI launch means for marketers

AI & Automation What Google’s Launch of Gemini Tells Us About AI Innovation

illustration of a bottle of champagne and a calendar displaying the date Jan 1 surrounded by fireworks

SMS Marketing 7 New Year’s Marketing Ideas to Ring in Revenue and Loyalty

Attentive's 2023 Year to Date recap

Company A Look Back On What We’ve Accomplished (and What’s to Come in 2024)

an image of t-shirts on display in a Hot Topic store

Success Stories Fashionably Efficient: How Attentive AI™ Takes Hot Topic’s Marketing Results to the Next Level

Wall calendar with United Kingdom flag

SMS Marketing UK: 2024 Text Message Marketing Calendar

Cyber Week 2023 recap

Trends & Insights Cyber Week 2023 By the Numbers (and the Message Strategies That Won)

illustration of a phone surrounded by symbols and screens

SMS Marketing What Is a Customer Preference Center? Spoiler Alert: It’s More Than Just Communication Preferences

The AI marketing trends that will shape 2024

AI & Automation The Top 3 AI Marketing Trends That Will Shape 2024

illustration of a group of boxes and gift bags with tags

SMS Marketing 7 Boxing Day Marketing Ideas to Boost Your End-of-Year Sales

illustration of using ai in different stages marketing

AI & Automation AI in Marketing: The Ultimate Guide to Creating Your Strategy

Amanda Kwasniewicz, VP of Customer Experience at Love Wellness

Success Stories Love Wellness’ VP of Customer Experience Shares Her Blueprint for an Exceptional CX Culture

q4 product update

Product News Attentive Product Spotlight: New AI Tools, Email Enhancements, and Core SMS Features

illustration of a computer screen with different icons

Email Marketing Email Marketing Segmentation: Best Practices to Power Personalization

Problem Hunting by Brian Long, Founder and Executive Chairman of Attentive

Trends & Insights This Book for Founders Is a Practical Guide for Both Boom and Bust Times

A crystal ball with a text messaging conversation inside of it

Trends & Insights 3 Marketing Trends That Will Shape the Holiday Season

an image displaying a collection of Our Place's cookware products

Success Stories Our Place Uses SMS as a Key Ingredient in Their Retention Strategy

Company Thread World Tour 2023: Highlights from Across the Globe

A prime delivery box, checklist, shopping bags, and a pie chart

Trends & Insights 600 US Consumers Told Us Their Shopping Plans for Amazon Prime Day. Here's What You Need to Know.

SMS Marketing 9 Marketing Agency Leaders Reveal Their Top Tips for BFCM

abstract illustration of email screen surrounded by various symbols

Email Marketing 11 Creative Email Marketing Examples to Inspire Your Own Program

colorful abstract graphic with shapes and symbols

AI & Automation Get Ready for BFCM: Automation Strategies That Increase Conversions

illustration of many text message bubbles

SMS Marketing Bulk SMS Marketing: Why It’s Not the Best Strategy for Your Brand (and What To Do Instead)

A marketing text message, wrapped gifts, text bubble, and cash register

SMS Marketing [GUIDE] Balancing Your Omnichannel Marketing Strategy During Black Friday and Cyber Monday

wrapped gift, percentage, snowglobe, heart, and quotation marks

SMS Marketing [GUIDE] Building Customer Loyalty Throughout an Extended BFCM Shopping Season

colorful graphic with a rainbow of abstract shapes

AI & Automation Unlock Even Better Results With These AI Examples in Marketing

How marketers are planning for BFCM

Trends & Insights How 6 Marketers Are Prepping for the 2023 Holiday Season

Success Stories For Knix, Delivering the Best Possible Customer Experience Starts With SMS

partnership launch

Partners & Integrations A Partner-Empowered Future: Our Vision for Technology Partners and Agencies

email migration guide

Email Marketing [Guide] Migrating Your Email Marketing Platform

q3 product spotlight

Product News Attentive Product Spotlight: Date Collection, Custom Attributes, and More

Success Stories Catbird’s Retention Strategy Is All About Helping Customers Build a Jewelry Collection Over Time

How marketers are using Threads

Trends & Insights Will Threads Stick Around? Exploring the Opportunities for Marketers

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