Here at Attentive, we’re proud of the talented people who make this company a great place to work. Our ongoing series, Attentive All Access, highlights the extraordinary members of our team to share a glimpse of who we are and what it’s like to be part of our company.
I recently sat down with Bekka Brown, VP of Implementation on Attentive’s Client Strategy team, to learn about her role, as well as her hobbies outside of the office. Originally from a small town in New Jersey, Bekka graduated from Purdue University with a Bachelor of Arts in Political Science. She joined Attentive almost a year ago, following her past experience at Bloomberg as a Sales and Account Manager.
Tell me a little bit about yourself. Where are you from and what’s a fact about yourself that would surprise most people?
I grew up in the small town of Little Falls, NJ before I went to study at Purdue University in Indiana. I explored a few different subjects before eventually deciding to major in Political Science. Something about me that would surprise many people is that I am a national championship roller skater. I started roller skating after attending a birthday party when I was a kid and fell in love with it.
What are some of your hobbies outside of Attentive?
I love to read and listen to podcasts. I’ve recently been experimenting with cooking—one of my favorite dishes to make is leek soup! I also recently ran a half marathon in Brooklyn with my fiancé.
What interested you about joining Attentive?
Before working at Attentive, I was a Sales and Account Manager at Bloomberg where I managed and developed relationships with clients on both the buy and sell side. I knew I loved account management and wanted a role that was client-facing. I was excited to find Attentive offered a role that combined my interpersonal skills and interest in the tech space.
What’s your role at Attentive? How would you describe a typical day?
I am a Lead Client Strategy Manager. I work closely with clients to create and execute a strong mobile messaging strategy for their brand. This means constantly communicating with clients via email, phone, and in-person to help them continue to grow their program. I am essentially the liaison between the client and Attentive, and I become the point of contact for product enhancements through engineering, launching a new client’s program in partnership with our sales team, and collaborating with marketing to highlight strong client examples.
What’s the most rewarding part of your job?
I love working with brands and seeing them from a starting point with no text messaging program to having a really valuable program with strong ROI. I also love working with my colleagues on the Client Strategy team to grow in their roles by offering any advice I can.
What does being “attentive” mean to you?
To me, being attentive means supporting and helping clients and colleagues in any way I can, like listening to and understanding client requests and questions, and being passionate about helping the brands and colleagues I work with daily succeed.
Now for a fun one: if your parents had to describe the type of work you do at Attentive, what do you think they would say?
My parents would say I talk and meet with clients and send text messages. While both are correct and they have some idea of what I do, the specifics are a bit fuzzy.
Finally, what kind of advice do you have for others who are looking to grow a career in client strategy?
I would encourage them to get their feet wet and try different things to figure out areas of the role they like. I would also advise people to be a “sponge” and sign up for tasks from all different facets to really test the waters and come up with creative solutions. Lastly, to be successful in client strategy, you have to love working with people and be willing to build relationships.
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