From groundbreaking AI developments to incredible customer successes, 2024 marked a year of remarkable progress for Attentive and our customers, with the best yet to come.

2024 was a year of significant milestones for us here at Attentive. Our mission is to transform the shopping experience by combining data, insights, and AI to enable brands to deliver personalized and inspiring interactions for every shopper. 

In a world where we are no longer constrained by the limits of physical space, we offer brands an opportunity to create real connections with customers, helping them find the perfect product and enjoy a seamless, mobile-first experience. 

This year has been a testament to our commitment to providing personalized service and state-of-the-art tools for all of our customers. 

I’m proud to share the milestones and innovations that made 2024 a year of growth and impact for Attentive, as well as what we’re looking forward to in 2025. 

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To the brands that have made it all possible, thank you

Our customers are at the heart of everything we do. Without your trust and partnership, none of our accomplishments would be possible. And it’s very exciting to see all the success our customers have achieved this year. 

• We’re working across ecosystems and industries like sports and entertainment, where over 40% of the top four sports organizations have chosen Attentive to forge connections with their fans and elevate team engagement to new heights. The Carolina Panthers joined us this year and are seeing incredible results and growth with fan engagement. Paige Hughes, Email and SMS Marketing Manager with the Carolina Panthers, talked to our team about how the relationship with their fans is changing and becoming more of a 1:1 experience.
• This year OLLY revamped their marketing strategy and it’s helping them redefine wellness. Combining email and SMS created a winning formula that supercharged their customer engagement. It helped them create more personalized experiences and bring wellness to everyone. 
• Neiman Marcus celebrated more revenue per customer this year. The brand significantly enhanced the personalization and effectiveness of their cart-abandonment journey by using real-time data and subscriber insights with AI Journeys. This allowed them to send highly tailored 1:1 messages, each with personalized content, frequency, and timing, uniquely suited to every customer.

And there are so many more customer stories just like these. Thank you again to our brands for their partnership, and we can’t wait to see what we do together in 2025.

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2024 was marked by innovation, growth, and recognition 

We’re in the final stretch of 2024 and before I share some of my reflections from the year, I wanted to take a moment to express my gratitude to the team here at Attentive. This recent BFCM was the perfect example of our dedication to helping our customers meet and exceed their goals. I'm incredibly proud of our organization for their tireless efforts and unwavering commitment. It’s a testament to our core values and the exceptional service we strive to deliver. 

• Attentive brands sent over 53 billion messages, with 3.9 billion going out over Cyber Week alone. 
• We revolutionized mobile marketing with the launch of AI Journeys—the only solution in the market that combines patent-pending AI to deliver 1:1 personalization across the entire customer lifecycle. Then we introduced AI Pro. Together, these groundbreaking products are changing how brands engage with their customers. 
• We introduced Attentive Signal, our robust identity solution built for today’s mobile-first consumers. Attentive Signal is the secret sauce that drives the incredible performance customers see when they switch to Attentive. From segmentation, to journeys, to our best-in-class AI products, Attentive Signal uses our SMS performance to build a more complete understanding of each subscriber—even in the face of ever-evolving data collection challenges.
• We launched Release Notes, our new product resource, which highlights 120+ release note updates across SMS, email, and AI to ensure customers can take full advantage of all of our latest and greatest.
• Our customer conference series continued to travel the globe, connecting marketers worldwide. Thread World Tour returned to 5 cities globally, including New York, Los Angeles, London, Chicago, and the newest addition, Sydney. We also launched our BFCM Prep Academy in New York, Los Angeles, and London.
• We expanded our reach across the pond and beyond, growing 125%+ in the UK and Australia, with amazing partners like Charles Tyrwhitt, Victoria Beckham, and Ghanda.
• For the fourth consecutive year, Attentive secured a spot on the Deloitte Fast 500 list and the Forbes Cloud 100. We're also proud to share our recognition as one of America's Greatest Workplaces for Diversity in 2024 by Newsweek. 

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What we’re looking forward to in 2025

The age of personalization is here and we’re building the tools to handle the shopping experience end-to-end.

• The evolution of mobile messaging: We believe we’re on the cusp of an era where brand messaging will feel like a dynamic group chat or a branded thread full of rich, interactive content—and RCS is poised to make that vision a reality. We’re eager for RCS to gain traction in 2025 and are committed to providing Attentive brands with early access to the latest developments.
• AI will unlock the possibility for 1:1 engagements at scale, today: We have already seen AI innovations reinvent the SMS channel in 2024, and we’re only getting started. Our AI tools are focused on reshaping personalized marketing for our customers, from the first touchpoint to checkout and beyond. Identity has always been crucial in that personalization. We’ve mastered the precision of identity management. It’s what allows our customers to turn browsers into buyers—providing the right information at the right time to the right person.
• Data is the driving force behind successful marketing strategies: We’re heavily investing in data partnerships, like Snowflake, to create AI tools that provide brands with even deeper insights into customer behavior and preferences. 
• Closing the gap between marketing and loyalty: Loyalty is set to become a cornerstone of marketers' efforts in 2025. As consumers face price pressures and financial unknowns, their commitment to brands is no longer a given. The question becomes: How can a brand build a data strategy that improves consumer loyalty? The answer: Unify loyalty and marketing data. 

The past twelve months have truly been an exhilarating time in marketing technology, and yet, we have just laid the groundwork for the innovative ideas to come. We're thrilled to spearhead this journey in collaboration with our customers and are eager to witness what the next twelve months will unveil.