Plan ahead by adding these 100+ key dates and strategies to your marketing calendar now (your future self will thank you).
We get asked a lot about what dates and holidays provide the best opportunities to text subscribers with timely offers or educational content. Our 2024 text messaging calendar is full of actionable tips and ideas for each marketing holiday, so you can engage subscribers and drive revenue with timely text messages.
PS: Want to explore inspirational ideas, orchestration tips, and SMS templates for these marketing moments? Check out our 2024 Marketing Campaign Calendar, featuring key dates in the US, the UK, Australia, and Canada.
Once you’re ready to dig in and start scheduling your campaigns, use our SMS Planning Calendar Template. It’s got everything you need to track marketing moments, which audiences you’re engaging, and campaign status.
Explore our top SMS tips and strategies for 2024's key marketing dates.
January 2024 Holidays
January 1: New Year’s Day
Curate a seasonal lookbook for your SMS subscribers, and inspire them to step confidently into the new year.
January 3: Festival of Sleep Day
Share a helpful sleeping tip and your most relaxing products to help subscribers recharge from the holidays and start the year refreshed.
January 15: Martin Luther King Jr. Day
Engage your subscribers with your brand’s purpose. Share opportunities to volunteer with organizations your brand supports, or let them know a portion of your sales will be donated to make an impact.
January 25: Opposite Day
Embrace this childhood holiday by sharing a “goodnight” message in the morning with a percent-off discount.
January 26: Spouse’s Day
Help your SMS subscribers show appreciation for their other half while treating themselves with a BOGO offer on small gifts and products.
February 2024 Holidays
Black History Month
Highlight Black-owned brands consumers can support by shopping all month long.
February 2: Groundhog Day
On this day full of anticipation, try using an A/B test, where one segment receives an “Early Spring” prize and the other gets a “Late Winter” discount.
February 4: Grammy Awards
Feature your top-selling product and its benefits to engage your audience. Let a glowing five-star review sing your praises.
February 9: National Pizza Day
Use Attentive’s Two-Way Journeys™ to give personalized product recommendations based on the subscriber’s favorite pizza toppings.
February 9: New York Fashion Week
Introduce a seasonal collection or highlight new arrivals during NYFW to inspire subscribers to try new looks.
February 10: Lunar New Year
Have potential new subscribers try their luck at winning a Year of the Rabbit giveaway with a Spin-to-Win sign-up unit.
February 11: Game Day
Tackle game day engagement by having your subscribers reply with which team they’re rooting for. Then, reward them with either a winning offer or a consolation discount after the game.
February 13: Start of Carnival
Help shoppers get parade-ready with purple, green, and gold makeup or accessories.
February 14: Valentine’s Day
Win over the hearts (and wallets) of your last-minute shoppers with free two-day shipping and “gifts of experience” recommendations.
February 17: National Random Acts of Kindness Day
Launch a “buy one, give one” deal to support a cause that’s important to your brand.
February 19: President’s Day
Send a patriotic-themed text message, and share a three-day discount to encourage subscribers to take advantage of the sale over the long weekend.
February 26: London Fashion Week
Let subscribers know that your team can give expert fashion advice through one-on-one consultations or personal styling sessions, either in-store or online.
February 29: Leap Day
Boost sales with a limited-time offer of 29% off or $29 off on this once-in-a-blue-moon day.
March 2024 Holidays
Women’s History Month
Encourage customers to honor the women in their lives with a thoughtful gift. Consider donating a portion of your sales to a women's organization all month, too.
March 1: Paris Fashion Week
Help shoppers get catwalk-ready with personalized styling sessions and consultations via SMS.
March 8: International Women’s Day
Give your subscribers a behind-the-scenes look into your brand by spotlighting the strong women behind it and their stories.
March 10: Daylight Savings Time starts
Take Daylight Savings Time literally by offering your subscribers a limited-time promotion that only lasts until the clocks change.
March 10: Academy Awards
Nominate your products for custom awards—like a Best Actor award with a complimentary item as Best Supporting Actor—to drive product discovery.
March 14: Pi Day
Launch a punny Spin-to-Win sign-up unit on your mobile site for a chance to win a “slice of the deals pie.”
March 17: St. Patrick's Day
Using Attentive’s Two-Way Journeys™, have subscribers reply with their “luckiest” keyword (“HORSESHOE,” “CLOVER,” etc.) to receive a surprise offer.
March 19: First Day of Spring
Motivate your subscribers to start their spring cleaning by sharing tips and product recommendations.
March 21: World Poetry Day
Embrace your inner poet in your messaging to switch up your usual engagement and grab subscribers’ attention.
March 22: Los Angeles Fashion Week
Provide styling tips and inspiration based on the runway looks showcased during fashion week, spotlighting your trendiest items.
March 31: Easter
Offer your SMS audience the convenience of free gift wrapping to stand out from other spring holiday sales and encourage subscribers to convert.
April 2024 Holidays
April 1: April Fool’s Day
Forgo the pranks of this holiday, and celebrate the day by sending a playful GIF promoting a 24-hour flash sale.
April 7: World Health Day
Celebrate healthcare heroes and encourage subscribers to shop by letting them know you’ll donate a percentage of every purchase to a charity.
April 10: Siblings Day
Send subscribers curated gift guides to help them find the perfect gifts for their loved ones.
April 14: National Gardening Day
Embrace this holiday by sharing an SMS-exclusive offer for your green-thumbed subscribers, from hand cream to sun hats.
April 15: World Art Day
Text subscribers a GIF highlighting art pieces that speak to a range of tastes. Consider offering subscribers a dollar or percentage off to encourage them to add to their collection.
April 15: Tax Day
Send subscribers a reminder to submit their taxes—and to celebrate with an exclusive 18% off promotion to mark the date.
April 22: Earth Day
Encourage your subscribers to shop green and spend time in nature by sharing deals on sustainable items and outdoor equipment.
April 28: Arbor Day
Help subscribers get involved and drive sales by donating a percentage of their purchase to a conservation charity.
May 2024 Holidays
Asian Pacific American Heritage Month
Share your favorite AAPI-owned businesses for people to shop and support throughout the month.
May 4: Star Wars Day
Introduce a stellar discount or promotion that “forces” your customers to shop right away.
May 5: Cinco de Mayo
Help your subscribers throw memorable celebrations with recommended party items, hosting tips, and inspirational content.
May 7: National Teacher Appreciation Day
Share a curated gift guide to help subscribers say "thank you" to the teachers in their life.
May 12: Mother’s Day
Send subscribers a helpful shipping deadline reminder to ensure their purchases arrive before the holiday. If your subscribers are last-minute shoppers, let them know about BOPIS or gift card options.
May 27: Memorial Day
Mark the unofficial start of summer by giving subscribers 24 hours to shop the weekend-long sale before anyone else. Include a holiday-themed GIF to catch subscribers' attention.
May 27: National Sunscreen Day
Send suncare tips to help subscribers soak up the sun safely. Use Text-to-Buy to make it easy for subscribers to restock on their sun protection by simply replying with a keyword.
May 30: National Creativity Day
Tap into your subscribers’ creativity and share user-generated content highlighting your most popular items.
June 2024 Holidays
Pride Month
Host a virtual Pride Parade featuring LGBTQIA+ advocates, employees, and influencers your brand works with.
June 1: National Trails Day
Celebrate National Trails Day by outfitting your subscribers with outdoor essentials like clothing and sunscreen.
June 3: World Bicycle Day
Offer a curated selection of cycling gear and safety equipment to inspire eco-friendly transportation. Encourage subscribers to ride in style with a special sale.
June 4: National Cheese Day
Embrace this playful holiday by offering subscribers 20% off cheesy snacks.
June 5: Global Running Day
Share a curated collection of items to help runners hit the road—including gear, fitness equipment, and products for post-run recovery.
June 8: Best Friends Day
Send SMS subscribers a BOGO offer to pick something special to treat their bestie—and themselves.
June 8: World Ocean Day
Help conserve our oceans by donating a portion of your sales to a charity keeping our oceans clean. Keep customers updated on the total amount raised to help them feel connected to your work.
June 16: Father’s Day
If you use Attentive ConciergeTM, remind subscribers that your brand is just a text way for any product questions, shipping support, and gift recommendations for every type of dad.
June 19: Juneteenth
Share a list of organizations your brand supports to encourage subscribers to engage in anti-racism work through volunteering and donations.
June 20: Summer Solstice
Celebrate the official start of summer by sending a summer-themed GIF promoting a 24-hour flash sale.
June 27: National Sunglasses Day
Send subscribers a text highlighting your best-selling shades, and include a GIF previewing each pair. Bonus tip: if you offer virtual try-on, let subscribers know how easy it is to see how the frames look.
July 2024 Holidays
July 1: Wimbledon
Share signature cocktail recipes for subscribers to enjoy while watching matches at home.
July 4: Independence Day
Celebrate with a seasonal GIF highlighting a 24-hour flash sale. So between the cookouts and fireworks, subscribers can shop and save.
July 7: World Chocolate Day
Entice subscribers with images of chocolate treats, and share recipes where your products are a key ingredient.
July 11: Amazon Prime Day
Ahead of Amazon Prime Day, send subscribers a message teasing your sale. You can include a link directly to your Amazon store page so they can add your items to their cart ahead of time.
July 15: National Clean Beauty Day
Remind subscribers about the benefits of your most popular clean beauty products, or educate them on the importance of clean beauty.
July 17: World Emoji Day
Diversify your campaign messages by telling your brand’s story using only emojis—following up with a quick “translation” to grow brand awareness.
July 24: International Self-Care Day
Help shoppers build their daily self-care routine by sharing a thoughtful guide with expert tips, how-tos, and hand-picked products.
July 26: 2024 Summer Olympics
Build community during the Olympics with a fun bracket, inviting subscribers to vote for their favorite events via SMS.
July 29: National Lipstick Day
Embrace this holiday by sharing an SMS-exclusive offer for makeup lovers to find their new favorite shade. If you offer virtual try-on, let subscribers know how easy it is to see how different shades will look on them.
August 2024 Holidays
August 4: Sisters Day
Help subscribers celebrate their loved ones by highlighting your best-selling gift sets (so they can take part in the fun, too).
August 8: International Cat Day
Help subscribers give their feline friends the VIP treatment by sending a BOGO deal on pet toys and treats.
August 15: National Relaxation Day
Share items that will help them achieve zen, including face masks, loungewear, and home linens. With Text-to-Buy, subscribers can easily purchase via text, then sit back and relax.
August 19: World Photography Day
Lean into visual storytelling by featuring stunning product imagery or behind-the-scenes snaps. Pro tip: This is a great way to get the most out of your influencer-driven content.
August 26: International Dog Day
Help your subscribers spoil their pups by bundling and saving on their favorite toys, treats, and more.
September 2024 Holidays
September 2: Labor Day
Give subscribers early access to your Labor Day sale so they can shop their favorite items before anyone else. Include a GIF highlighting the limited-time nature of the sale.
September 5: International Day of Charity
Share a note from your founder explaining the impact of your charitable partnerships, and link to an impact report sharing stats.
September 8: Grandparents’ Day
Let subscribers know about your personalization and gift-wrapping options so they can surprise loved ones with gifts.
September 13: New York Fashion Week
Give SMS subscribers a sneak peek at your upcoming collection, from mood boards to design decisions.
September 15: Start of Hispanic Heritage Month (ends October 15)
Promote and support Hispanic and Latinx-owned brands by showcasing them throughout the month and encouraging your audience to shop.
September 21: Oktoberfest
Help subscribers celebrate Oktoberfest with themed items such as glassware, apparel, and food.
September 21: International Day of Peace
Share the values and causes that matter to your brand, including how subscribers can get involved.
September 25: National Cooking Day
Send subscribers a recipe to try out, and link to the items they’ll need to enjoy their meal—from groceries to cookware and table settings.
October 2024 Holidays
October 1: National Coffee Day
Offer subscribers a “perk,” like free shipping or a gift with purchase.
October 4: National Taco Day
Celebrate this tasty holiday by sharing a BOGO offer for tacos that subscribers can redeem in-store or with their delivery order.
October 10: World Mental Health Day
Encourage subscribers to prioritize their mental health by sharing self-care tips, mindfulness exercises, helplines, and more.
October 14: Indigenous Peoples’ Day
Highlight Indigenous communities that are making a difference, and let subscribers know you’ll donate a portion of every sale to organizations supporting and celebrating their work.
October 14: National Dessert Day
Help subscribers indulge their sweet tooth by offering a free dessert to enjoy with their next online or in-store order. If you’re not a food brand, try “treating” subscribers to sweet steals like a free gift with purchase.
October 31: Halloween
Share a special “treat” with your subscribers via text messaging by offering a percentage or dollar amount off to help them celebrate.
November 2024 Holidays
Movember
Recommend your best beard and mustache care products and donate a portion of the proceeds to organizations for men’s health.
November 3: Daylight Savings Time ends
Help shoppers get cozy as they set their clocks back with seasonal product recommendations.
November 5: Election Day
Remind subscribers to vote, and share valuable resources to help them check their registration status or find their polling place.
November 11: Singles’ Day
Remind subscribers to embrace the single life and treat themselves with self-care product recommendations and a fun, empowering GIF.
November 11: Veterans Day
Partner with a non-profit serving veterans to honor your customers who are active or former service members.
November 28: Thanksgiving
Thank subscribers with an exclusive offer for free shipping, or a dollar-off discount they can redeem in-store.
November 29: Black Friday
Build excitement ahead of your Black Friday sale by giving subscribers early access to your Black Friday deals. Include a secret code they can redeem at checkout.
November 30: Small Business Saturday
If you’re a small business—or if your brand carries products from small businesses—highlight popular items in a virtual gift guide. Include a link to a landing page so subscribers can easily shop the featured items.
December 2024 Holidays
December 1: World AIDS Day
Share a list of organizations your brand supports and encourage subscribers to volunteer or join you in making donations.
December 2: Cyber Monday
Ease your subscribers’ holiday shopping worries with Attentive Concierge. Remind shoppers they can always reach out via text for product recommendations, shipping questions, and 1:1 support.
December 3: Giving Tuesday
Share the organizations and causes your brand supports. Let subscribers know how they can give back—whether it’s purchasing items from a collaboration or donating directly to a partner organization.
December 5: International Volunteers Day
Tell the stories of the individuals and organizations who are making a difference in the world. Share how your brand is getting involved, and include a link for subscribers to learn more.
December 9: Green Monday
Inspire last-minute shoppers with a digital gift guide highlighting your best-selling items.
December 14: National Free Shipping Day
Remind subscribers of upcoming shipping deadlines, and offer them free shipping for 24 hours so they can get their last-minute gifts in time for the holidays.
December 15: National Cupcake Day
Treat subscribers to free shipping or delivery on their next order.
December 20: National Ugly Sweater Day
Recommend your most popular accessories subscribers can use to uplevel their ugly sweaters, from earrings to seasonal scarves.
December 21: Super Saturday
Help last-minute shoppers complete their lists by suggesting e-gift cards.
December 26: Boxing Day
Invite your subscribers to “unwrap” a mystery offer by clicking on the link to reveal the deal. Bonus tip: Turn seasonal shoppers into repeat purchasers by offering store credit back with every purchase.
December 31: New Year’s Eve
Treat subscribers like VIPs with an SMS-exclusive New Year promotion. Include a holiday-themed GIF to immediately catch their attention.
For more inspiration, browse inspirational ideas, orchestration tips, and text messaging templates in our Marketing Campaign Calendar.
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