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Author

Elodie Huston

Elodie Huston

Senior Product Marketing Manager

Elodie Huston is a Senior Product Marketing Manager at Attentive with a passion for storytelling. She’s seen Attentive grow from 15 employees to where it is today, crafting content and campaigns for each stage of growth across channels. She’s recently brought her storytelling and campaign experience to Product Marketing, where she’s helping build scalable customer adoption programs.

Latest from

Elodie Huston

Attentive is Building RCS Messaging for Business.

Product News We’re Building RCS Messaging for Business: Here’s What it Will Look Like

Holiday marketing campaign examples

SMS Marketing 6 Holiday Marketing Campaigns to Drive Revenue During BFCM

30 day plan to new sms program

SMS Marketing 30-Day Plan to Driving Results From a New SMS Program

BFCM imagery with illustrated checklist, calendar, and message bubbles

Trends & Insights When is the Best Time to Send SMS Marketing and Email During BFCM?

bfcm marketing toolkit

SMS Marketing Your BFCM Marketing Toolkit for Planning and Tracking Your Holiday Strategy

sunset policy

Email Marketing Unlocking Audience Engagement: A Guide to Implementing Sunset Policies

Best times to send SMS marketing messages and email

SMS Marketing The Best Times to Send SMS Marketing and Email in 2024

The SMS marketing metrics you need to measure

SMS Marketing Essential SMS Marketing Metrics: Key Strategies for Measuring Success

Trends & Insights The End of Third-Party Cookies Is Finally Here. What’s Next?

monthly calendars

SMS Marketing 2024 Text Messaging Calendar: Important Dates & Actionable Tips

SMS Marketing 4 Powerful Strategies to Reduce Returns

Gen Z and millennial shopping habits

Trends & Insights This Is How Millennials and Gen Z Are Shopping in 2024

Trends & Insights B2C Marketers Share Their Top 2024 Predictions

Wall calendar with Canadian flag

SMS Marketing Canada: 2024 Text Message Marketing Calendar

A prime delivery box, checklist, shopping bags, and a pie chart

Trends & Insights 600 US Consumers Told Us Their Shopping Plans for Amazon Prime Day. Here's What You Need to Know.

A marketing text message, wrapped gifts, text bubble, and cash register

SMS Marketing [GUIDE] Balancing Your Omnichannel Marketing Strategy During Black Friday and Cyber Monday

wrapped gift, percentage, snowglobe, heart, and quotation marks

SMS Marketing [GUIDE] Building Customer Loyalty Throughout an Extended BFCM Shopping Season

How marketers are using Threads

Trends & Insights Will Threads Stick Around? Exploring the Opportunities for Marketers

Consumers are comfortable with AI-generated SMS copy and images

AI & Automation Are Consumers Wary of AI-Powered Conversations? Survey Says No.

A holiday light, percentage off tag, and wrapped gifts.

SMS Marketing [GUIDE] Level Up Your BFCM E-Commerce Marketing Strategy With SMS

Consumers are more likely to engage with MMS compared to SMS

Trends & Insights Picture Perfect: 73% of Consumers Agree MMS Creates a Better Brand Experience

Career advice from Zipporah Allen, Strava's CBO

Success Stories From Fast Food to Fitness: Strava’s Chief Business Officer on Risks, Pivots, and Leadership

What Succession can teach marketers

Trends & Insights What Marketers Can Learn from Succession’s Writers

Advanced marketing automation strategies for SMS

AI & Automation Maximize Your Budget & Bandwidth with These 3 Advanced Automation Strategies

What the "Barbie" movie marketing strategy can teach marketers about product launches

Trends & Insights 3 Things Brands Can Learn From the "Barbie" Movie Marketing Strategy

Top AI platforms for scaling your SMS copywriting

AI & Automation Top 6 AI Marketing Tools to Scale Your SMS Copywriting in 2024

An illustration of SMS marketing planning templates to help you get the most out of your program.

SMS Marketing Your SMS Toolkit for Setting and Maximizing Your Strategy [With Templates]

Looking back on our 2022 marketing predictions

Trends & Insights Looking Back on the Marketing Trends That Defined 2022

phone illustration with play button and text message bubbles

SMS Marketing Your Guide for Using TikTok and SMS Together in 30, 60, or 90 Minutes

Mobile advertisement and checkout screen

Trends & Insights There’s a Major Shakeup In Advertising, and That’s Not a Bad Thing

SMS Marketing Is Your Social Commerce Working Hard Enough For You?

The History of Text Messaging

Trends & Insights The History of Text Messaging: How SMS Became a Top Performance Marketing Channel

Trends & Insights Lionsgate Films' Head of Inclusive Content on Elevating Black Voices Across Industries

2022 marketing predictions

Trends & Insights 6 Mobile Marketing Predictions for 2022

holiday marketing strategy

Trends & Insights How Your Holiday Marketing Strategy Can Help Build Year-Round Loyalty

hybrid shopping

Trends & Insights Why the Future of Shopping Is Hybrid, and It’s Already Here

SMS holiday marketing ideas

SMS Marketing 16 SMS Holiday Marketing Ideas to Hit Your Revenue Goals

Holiday village

SMS Marketing Explore Our SMS Holiday Village: A New Interactive Resource

summer calendar image

SMS Marketing 2021 Text Messaging Calendar: Important Dates & Actionable Tips

Prime day 2021 image

SMS Marketing Prime Day 2021: 3 Ways Your Brand Can Stand Out

Pride month graphic

SMS Marketing How 4 LGBTQ+-Owned Brands Are Celebrating Pride Year-Round

Product categories

Trends & Insights Consumers are Ready for the Post-Pandemic Future—Are Marketers?

Inclusive marketing phone image

SMS Marketing 4 Lessons From E-Commerce Brands Prioritizing Inclusive Marketing

Earth day trees graphic

SMS Marketing Celebrating Earth Day—4 Ways to Engage Mobile Shoppers

Basket of food

SMS Marketing 3 Ways Food & Beverage Brands Use Personalized Text Messaging to Increase Diner Lifetime Value

BTM Panel speaker pictures

Trends & Insights 3 E-Commerce Leaders Share How They’re Expanding Their Marketing Plans With SMS

Texas flag phone graphic

SMS Marketing How 4 Brands Are Supporting Texas Communities with Text Messaging

Year to date revenue statistic

Product News Introducing Attentive's 2020 Year to Date Report

Black friday phone example

SMS Marketing 4 Ways to Increase SMS Conversions on Black Friday and Cyber Monday

Abstract ornament illustration

Trends & Insights 2,000 Consumers Share Their Holiday Shopping Plans

October calendar

SMS Marketing Tips for 3 Key Upcoming Fall Dates

Bar graph with ornaments illustration

SMS Marketing Research: Insights Into How Retail & E-Commerce Marketers are Approaching the 2020 Holiday Season

Prime day 2020 boxes and shopping

SMS Marketing Prime Day 2020: 3 Ways Retail & E-Commerce Marketers Can Stand Out (& Drive Revenue)

Fall holidays leaves graphic

Trends & Insights What a Prolonged 2020 Holiday Shopping Season Means for Retail and E-Commerce—and How to Navigate it Successfully

SMS sign up example

‘Tis the Season to Grow Your SMS Subscriber List

School supplies illustration

SMS Marketing Tips for How Marketers Can Navigate the Back-to-School Season Amid Uncertainty

Holiday hub presents and ornaments image

SMS Marketing [Guide] Text Messaging Unwrapped: Tips & Strategies to "Sleigh" the 2020 Holiday Season

Shopping bags with speech bubbles

Trends & Insights Why SMS Marketing Has Become a Top Communications Channel for Innovative Companies

Line graph and pie chart graphic

Trends & Insights COVID-19: The Lasting Impact on E-Commerce

Brooke Burdge photo

Company Brooke Burdge named as a "40 Under 40" Honoree

Notebook on desk with phone

SMS Marketing Celebrating Spring Holidays While Social Distancing

bar graph graphic

Trends & Insights COVID-19: Looking Back on E-Commerce Impact

All Access Jess Watson photo

Company Attentive All Access: Meet Jess, Product Designer

Valentines Day text email heart graphic

SMS Marketing 3 Ways to Integrate Email Marketing With Your Text Messaging Program

office desktop graphic

SMS Marketing Maintaining Mobile Commerce Momentum in the New Year

Mark Tomasko photo

Company Attentive All Access: Meet Mark, Senior Enterprise Account Executive

Halloween text examples

SMS Marketing Texts We Love: How FragranceNet.com Engaged Mobile Shoppers on Halloween

holiday/winter text message

SMS Marketing 5 Ways to Drive More Mobile Conversions

labor day text examples

SMS Marketing Texts We Love: How Brands Engaged On-the-Go Shoppers Over Labor Day Weekend

back-to-school backpack image

SMS Marketing Back-to-School Ready: 3 Mobile Messaging Strategies for E-Commerce Marketers

CB2 holiday text message

SMS Marketing Webinar: How to Break Through the Noise This Holiday Season with Mobile Messaging

customer text message examples

Product News DMN Recognizes Brian Long, CEO & Co-Founder of Attentive, as a "40Under40" Honoree