Discover how the best brands use cart abandonment
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
TEXTS WE LOVE
Why We Love It:
Decor Steal uses Attentive Concierge™ to seamlessly solve subscribers’ questions. When a subscriber reached out with a payment concern, the brand quickly reassured them that they’re on it and began the process to remedy any issues. Not only did the conversation help the subscriber feel supported, it also helped the brand close the CX ticket faster and strengthen the customer relationship.
Why We Love It:
Skull Shaver incorporates Attentive Concierge™ into their cart abandonment flow to address any purchase barriers for high-intent subscribers. In this 1:1 conversation, the helpful agent offered the subscriber a 10% discount, and asked if there was anything they needed help with. This irresistible offer invites subscribers to engage with the brand through the personalized, conversational resource.
Why We Love It:
Liverpool Los Angeles offers 1:1 customer support by using Attentive Concierge™ in their browse abandonment strategy. In this two-way exchange, the brand confirmed they were still selling the item the subscriber was looking for, and shared a link to the collection. If a subscriber is having trouble finding a product on their own, this timely touchpoint is the perfect opportunity to share personalized recommendations and encourage conversions.
Why We Love It:
Utz Snacks rewarded their Centennial Club members with free shipping for National Potato Chip Day. The descriptive GIF highlights the benefits of the SMS club, while also showcasing some of the snacks members can get with their VIP perks. This national day is a big deal for the snack brand, and is the perfect opportunity to engage with their most loyal customers.
Why We Love It:
Jelly Belly celebrated National Jelly Bean Day with their SMS subscribers by extending the seasonal free shipping offer all weekend long. As a more niche holiday, many subscribers didn’t likely know about “NJBD” and were delighted by the surprise offer. The candy brand followed up with non-purchasers on Sunday, reminding them to take advantage of the limited-time deal.
Why We Love It:
For National Dessert Day, Whirley Pop Shop inspired their SMS subscribers to celebrate the sweet day with a glazed popcorn treat. They included a colorful image to tease their subscribers’ taste buds, and encouraged them to explore the Popcorn Glaze Set and try it out for themselves.
Why We Love It:
Color Wow rewarded their SMS community with early access to shop their collaboration with celebrity stylist, Chris Appleton. Since their audience of haircare enthusiasts likely associate the collaborator with the iconic glossy hairstyles he creates, they were excited to see what they teamed up to design. With the bonus best-selling comb, the brand made their subscribers feel special and in-the-know.
Why We Love It:
After migrating to a new SMS program with Attentive, Jean Patrique gave their existing subscribers a taste of the perks to come with this new channel experience. They teased upcoming strategies (“freebies”) and linked to their “JP’s Recipes” page, where users can find dish inspiration and recommended products. This migration check-in helped keep retain loyal subscribers and built excitement around their channel’s new capabilities.
Why We Love It:
FLOWERBX used geo-targeting to send highly relevant shipping reminders to subscribers based on their location. Two days before the shipping deadline for Valentine’s Day orders, FLOWERBX created a sense of urgency with timely messaging (“Final Call”). Since London-based customers had a later deadline, clarifying these relevant details ahead of time helped the brand avoid potential customer issues.
Why We Love It:
Inkbox shares personalized product recommendations with UK subscribers using Attentive’s Two-Way Journeys™. The two-part quiz asks about the subscriber's preferred tattoo styles, then instantly shares a direct link to a relevant product. They can use this zero-party data to build SMS segments that deliver relevant messaging to each subscriber throughout their journey.
Why We Love It:
MORI treated their UK SMS subscribers like VIPs by offering exclusive early access to their sleepwear sale. They included a relevant promo code (“SOFT50”) to get subscribers in the cozy mood and a direct link to the sale’s page, making it easy for subscribers to “stock up” and save.
Why We Love It:
Floral Street sent their SMS audience an exclusive invite to their Scentschool™ event, educating them about their sustainable products and brand values. This experiential offer helped UK subscribers feel more connected to the brand by hearing directly from founder and perfume connoisseur, Michelle Feeney. As a bonus incentive, the brand added a percent-off discount code that SMS subscribers could use right away.
Why We Love It:
In honor of AAPI Heritage Month, Hero Cosmetics launched their limited-edition product kit collab with Polynesian artist, Shar Tuiasoa. Their product image showcased the beautiful design while also clarifying the sale details. The timely messaging (“limited time”) and code-less link prompted subscribers to “snag” the item for themselves.
Why We Love It:
Brooks Brothers encouraged SMS subscribers to stock up on summer wardrobe essentials with their “3 for $169” shirt offer. They sent a series of text reminders leading up to Memorial Day, retargeting them to the subscriber segment that didn’t engage with the initial announcement. Since Memorial Day sales usually last just a few days, this flash sale and limited-time strategy tapped into the holiday’s shopping trends.
Why We Love It:
Kodiak Cakes collaborated with other health and fitness brands for a Memorial Day Weekend giveaway via SMS. They teased the collection in an image that included familiar brands in the collaboration. This low-lift giveaway featuring “exciting products” helped clear out inventory before the summer season.
Why We Love It:
Utz Snacks inspired subscribers to host their weekend barbecues with a seasonal product collection and convenient discount. The included GIF brought the display of best sellers to life, catching the eye of their SMS community of snackers. This curated page of existing products was a clever, low-lift strategy to take advantage of seasonal trends and clear inventory.
Why We Love It:
Zestt anticipated their subscribers’ Memorial Day needs with styling tips and inspiration. As many consumers are breaking out their white clothing, zestt recommended their best-selling scarf for a pop of color. The descriptive promotion inspired subscribers to picture how they would wear the item, and helped drive additional traffic to the product page.
Why We Love It:
When ABC Carpet & Home opened their renovated Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. Since consumers love to shop during the long Memorial Day weekend, this was the perfect opportunity to drive in-store traffic.
Why We Love It:
ReserveBar asks subscribers about their favorite type of spirit in their welcome flow. Using Attentive’s Two-Way Journeys™, ReserveBar can automatically share a direct link to the relevant product collection and save subscriber preferences as custom attributes. This zero-party data can help build sophisticated SMS segments that deliver relevant messaging throughout the customer journey.
Why We Love It:
Orbit launched an educational keyword-driven scavenger hunt via SMS for Earth Day. Subscribers would reply with the correct “Conservation Keyword” to get the next clue and receive a seasonal promo code once completed. The environmental holiday aligned with Orbit’s water conservation initiatives, making it the perfect time to educate subscribers on those values.
Why We Love It:
OLLY rewarded their most engaged SMS subscribers with an exclusive percent-off discount. They targeted this campaign to their dynamic VIP segment, made up of subscribers who have made repeat purchases. The VIP messaging (“EXCLUSIVE”) and targeting strategy showed these subscribers that OLLY appreciates their loyalty, building a stronger relationship with the brand.
Why We Love It:
La Colombe Coffee Roasters took a fun approach to National Coffee Day by quizzing their mobile audience of coffee enthusiasts. After completing the quiz, the brand rewarded subscribers with a relevant discount code. The gamified experience tapped into the unique marketing moment to help educate subscribers on the brand and their products.
Why We Love It:
Starbird stood out from other winter holiday sales by allowing subscribers to choose their own seasonal perk. With Attentive’s Two-Way Journeys™, subscribers could easily respond with their favorite product category and immediately receive a relevant promo code. The conversational strategy created a memorable experience for subscribers that inspired them to act.
Why We Love It:
ReserveBar celebrated “National Gin & Tonic Day” with free shipping for their gin-loving subscriber segment. The brand targeted the collection promotion to subscribers that are most likely to purchase—those who have already browsed or purchased gin, or shared that they like gin in the brand’s conversational welcome flow—to ensure the promotion reached the most relevant audience.
Why We Love It:
Baked by Melissa helped inspire their SMS subscribers’ Mother’s Day gifting while getting them involved in the brand’s charitable initiatives. The cupcake brand highlighted the organization they’re supporting, Baby Quest, and the impact of every purchase. The animated GIF showcased the product variety of the seasonal collection. The brand ended with a direct link for subscribers to easily learn more and shop with a purpose.
Why We Love It:
For Teacher Appreciation Week (the first week of May), Birdies reminded their SMS community of their efforts to support educators. To learn more about the year-round teacher discount, the footwear brand linked to a website form where subscribers can easily verify their eligibility and access the offer. This timely promotion was a great way to tap into unique marketing holidays to promote brand values.
Why We Love It:
Shoney’s drove traffic to their restaurants by promoting the Mother’s Day Food Bar to their engaged SMS subscribers. They delighted subscribers with the free pie incentive, building excitement with a mouthwatering graphic. This experiential promotion stood out and inspired subscribers to spend time and enjoy a special treat with the moms in their lives.
Why We Love It:
Maker Wine tapped into the popular Wordle craze with a “Wine-dle” challenge for their SMS subscribers. Once completing the puzzle and responding with the correct answer, the brand used Attentive’s Two-Way Journeys™ to automatically respond with their new wine launch and “secret” product page link. The gamified strategy and conversational experience delighted the SMS community of wine enthusiasts, making them feel more connected with the brand.
Why We Love It:
Jelly Belly made shopping for Mother’s Day gifts extra easy for their subscribers this year with a discounted collection of gift ideas. They included a timely reminder (May 8th) and a direct link to the curated page, fostering product discovery and driving seasonal revenue around the spring holiday.
Why We Love It:
JuneShine got to know their SMS subscribers better with a playful quiz at the start of the year. Attentive’s Two-Way Journeys™ allowed the brand to automatically assign custom attributes based on subscribers’ answers to build detailed customer segments they could use in the future. They could then send out different promotions and message versions to the new segments, ensuring they target the audience with messages that will resonate.
Why We Love It:
Nekter Juice Bar tested a free product offer in their Welcome Journey to encourage new subscribers to download their mobile app and start earning rewards. The enticing gift and exclusive messaging (“Members Only”) built customer loyalty, and 30-40% of subscribers downloaded the app after subscribing to the brand’s SMS program.
Why We Love It:
Momofuku uses Attentive’s Two-Way Journeys™ to allow new subscribers to customize their SMS experience from the get-go. This back-and-forth flow in their Welcome Journey asks subscribers their preferred message frequency to avoid fatiguing their audience. Immediately, the brand meets the demands of the highly engaged customers and drives web traffic with a recipe recommendation.
Why We Love It:
Farmacy Beauty offered SMS subscribers in their loyalty program, The Hive, a free set of bestselling products with purchase. The VIP messaging (“loyalty exclusive”) and limited-time nature of the promotion made this highly engaged segment feel special, and encouraged larger orders ($65+).
Why We Love It:
Tiny Organics invited their SMS subscribers to join their “Tiny Club” Facebook community for a live meditation event. Knowing that many of their subscribers are busy mothers themselves, this live event was a great way to celebrate them and strengthen their supportive brand community.
Why We Love It:
Splendid built anticipation for their collaboration with Mary Lawless Lee by letting potential subscribers know they’d get notified as soon as it dropped if they subscribed to SMS. Existing subscribers could text Splendid with the keyword MARY to be added to the waitlist. This strategy grew brand awareness by tapping into the collaborator’s audience to scale the brand’s owned SMS channel.
Why We Love It:
OUAI Haircare used SMS to educate subscribers about their sustainable efforts. They included an image of their refill pouches, a plastic-reducing alternative to beauty packaging. The haircare brand added a direct link to their sustainability blog post, connecting with subscribers over shared eco-friendly values.
Why We Love It:
On Black Friday, Nekter tapped into the familiar feeling of being stuck in a long line by inviting subscribers to shop on the brand’s mobile app while they wait. The brand offered a free drink, plus a $5 bonus card if they purchased a $25 digital gift card to inspire last-minute gifting ideas and encourage engaged subscribers to shop seamlessly on the app.
Why We Love It:
Bulova stood out from other brands’ Mother’s Day offers by sending a limited-time promotion for free second-day shipping. Since fast shipping is the main reason customers shop online, this incentive encouraged shoppers to complete their purchase and feel confident that their gifts would arrive in time.
Why We Love It:
Vuori made their SMS subscribers’ gift-finding experience extra easy this year with a curated Mother’s Day guide. The direct link to the themed lists of complementary products—centered around fitness interests and hobbies—fostered product discovery while cross-promoting bestsellers.
Why We Love It:
On April Fool’s Day, Bob’s Red Mill shocked their SMS audience with a fake product announcement for their savory sandwich bars. The band leaned into the prank with a branded GIF and cheeky greeting (“Move over PB&J”). This light-hearted strategy prompted subscribers to do a double-take, encouraging them to click the direct link and discover real products.
Why We Love It:
Schoolhouse linked to a 2-in-1 sign-up landing page in their Instagram Stories to tap into their social media audience and simultaneously scale their SMS and email list. Subscribers were delighted to get early access to the brand’s seasonal sale. This dedicated landing page allowed the brand to track where subscribers were coming from and curate their social commerce strategy.
Why We Love It:
Revel Nail recognizes that certain holidays can be a sensitive time for some, so they offered subscribers the opportunity to opt out of content related to Mother’s Day by simply replying “PAUSE.” These subscribers were then excluded from all Mother’s Day content. While this strategy may seem counterintuitive, it actually shows your subscribers that you’re committed to delivering the experience they want to have with your brand.
Why We Love It:
Brumate offered their SMS subscribers a discount on stainless steel straws as a plastic-free alternative. They sent the promotion to their high-intent subscriber segment who’ve browsed or purchased complementary products, like straws. This timely eco-friendly messaging around Earth Day encouraged subscribers to shop the sale and find the perfect cup to pair it with.
Why We Love It:
Skechers showed their enthusiasm for Earth Day by promoting a seasonal flash sale. They included a nature-inspired GIF to emphasize the generous 25% off discount. While the limited-time offer created a sense of urgency, the online and in-store discount encouraged product discovery and larger orders (“$100+”).
Why We Love It:
Michaels inspired their SMS audience to get creative on Earth Day with a curated collection of craft projects. They spoke to subscribers’ preferences by sending these child-level crafts to their “Kids Shoppers” segment—subscribers who had browsed or purchased kids’ products in the past. The direct link took customers to the “Earth Project” collection, where they could browse projects, explore step-by-step instructions, and shop for materials.
Why We Love It:
A few days before April Fool’s Day, Color Wow rewarded their loyal SMS subscribers with early access to their seasonal sale. The vibrant GIF and on-theme discount code (“NOJOKE”), delighted subscribers and drove online revenue around this unique marketing holiday.
Why We Love It:
The Art of Shaving recommended their sustainable shaving soap to SMS subscribers as an eco-friendly alternative to plastic packaging and pressurized shaving cream. The text message’s graphic showcased both the soap and the plastic waste customers could avoid. The timely product promotion made it easy for subscribers to feel good about their shopping choices and a truly “clean” shave.
Why We Love It:
JAXXON promoted their timely free gift incentive to drive online orders on April Fool’s Day. They shared this exciting incentive with subscribers who had recently engaged with the channel, rewarding their most loyal audience. The limited-time messaging and cheeky tie-in to the holiday (“this is no joke”) enticed subscribers to check out the online sale, encouraging product discovery and larger orders.
Why We Love It:
OLLY invited their SMS audience to subscribe and save on their favorite products. Since their text message subscribers are highly engaged with the brand, they’re the perfect audience for repeat order offers. The percent-off discount and direct link to “learn more” encouraged their SMS audience to “save and subscribe” to their preferred vitamins, driving incremental revenue.
Why We Love It:
Earth Echo launched a customized Earth Week sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The brand weaved their mission into this important step of the customer journey, highlighting how new subscribers would be supporting the brand’s “earth-friendly projects”—like sustainably sourced ingredients and non-profit partnerships.
Why We Love It:
Farmacy Beauty used geo-targeting to invite their subscribers in the NYC and LA areas to their in-person ice cream event. The collaboration with the beloved sweets brand and image of the limited-edition product built excitement leading up to the event. They delighted subscribers with the free scoop bonus, rewarding their highly engaged SMS audience and connecting with customers at unique touchpoints.
Why We Love It:
Threadless promoted their “Threadless Causes” initiative with a curated Earth Day collection. Both the brand and participating artists donated a portion of the proceeds to support communities directly impacted by climate change or nonprofits fighting for social and environmental justice. They infused their playful brand voice and included an adorable product image to entice subscribers to shop green.
Why We Love It:
JuneShine incorporates Attentive Concierge™ in their cart abandonment journey to help high-intent subscribers overcome purchase barriers. When a subscriber shows interest in trying new flavors in-person, the brand details their Tasting Room options and contact information. These personalized responses address each subscriber’s needs, building authentic relationships with their customers.
Why We Love It:
Frisch’s Big Boy engaged their SMS audience with a well-timed launch of their Impossible Big Boy. Knowing that March is National Nutrition Month, Lent, and March Madness, the brand highlighted the new burger as a healthy, meatless alternative they could indulge in. The mouthwatering GIF and timely messaging encouraged subscribers to try it for themselves.
Why We Love It:
WeWoreWhat uses conversational texting through Attentive Concierge to quickly offer customer support. After a subscriber visited their site, the brand automatically sent a text offering to answer any questions they had and included their name to make it feel more authentic. The customer was able to get help quickly through a back-and-forth text exchange. This streamlined assistance helps build relationships with SMS subscribers.
Why We Love It:
House of Lashes uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. When a shopper enters the brand’s site, they can click the colorful wheel to win a percent-off reward. To claim their offer, shoppers are prompted to opt in to both email and texts. The gamified experience is an interactive way to engage shoppers and drive sign-ups for both channels.
Why We Love It:
A few days before St. Patrick’s Day, TruDog gave their SMS subscribers early access to their sitewide sale. The text included an image highlighting the sale’s details with an adorable seasonal twist. Giving SMS subscribers exclusive access made shoppers feel special, building urgency to instantly click the direct link and “stock up.”
Why We Love It:
Groceries Apparel announced the online launch of their Weld + Indigo set to their highly engaged SMS subscribers. Since the product was previously only available in-store, the immediate nature of SMS made their subscribers feel in-the-know and instantly drove mobile revenue.
Why We Love It:
In February, Miss Jessie’s celebrated Black History Month with an educational text campaign highlighting their natural curl products. The brand started with an introductory fact that helped subscribers recognize the historic moment and modern growth. Subscribers were invited to find their “Curly Type” and explore tips, styles, and products that would help them wear their curls proudly.
Why We Love It:
Chowdaheadz engaged with their St. Patrick’s Day-loving customer base with a seasonal twist on their featured t-shirt of the week, delighting subscribers with a joke about the holiday’s origin. The percent-off incentive and timely reminder (“Get In Time For…”) drove subscribers to take advantage of the wicked awesome deal on festive gear.
Why We Love It:
Drink Poppi tapped into St. Patrick’s Day as an opportunity to remind SMS subscribers of their ongoing Amazon deal. Staying true to their brand voice, the seasonal image, punny messaging, and festive emojis added some “pop” to the text message. The campaign’s green product tie-in and existing offer reminder was a great low-lift strategy to re-promote an enticing deal.
Why We Love It:
Mrs. Prindables created a unique gifting moment with special edition St. Patrick’s Day goodies. They showcased their signature gourmet apples with a seasonal green touch in the text message’s image. The brand ended with a clear CTA and direct link to all St. Patrick’s Day desserts, fostering product discovery and larger orders around a less common marketing holiday.
Why We Love It:
SEIKO promoted their popular watch line with a lucky free gift via SMS. The limited number of free nylon straps created a sense of urgency, while allowing the brand to manage the gifted inventory. They included a festive shamrock-themed GIF to showcase how the free gift can switch up the watch’s style, adding an extra push for subscribers intrigued by the deal.
Why We Love It:
Spiritless celebrated St. Patrick’s Day with their SMS subscribers by announcing their collaboration with non-alcoholic brewery CEIRA. The nod to the holiday (“Irish eyes are smiling…”) and reference to their bestselling Kentucky 74 spirit stood out to the engaged customers. The brand’s limited-time messaging (“before they’re gone”) drove subscribers to immediately act on this specialty product.
Why We Love It:
Pennsylvania General Store celebrated St. Paddy’s Day by promoting the traditional Philadelphia candy, “Irish potatoes,” to their SMS subscribers. The mouthwatering image and gifting options encouraged customers to send a box to fellow sweet-lovers, spreading some luck and brand awareness.
Why We Love It:
FragranceNet.com builds authentic relationships with their SMS subscribers using Attentive Concierge™. When a subscriber browses the website without purchasing, the brand automatically reaches out through conversational messaging to help guide their shopping experience. In this 1:1 conversation, the brand shared a hyper-personalized recommendation based on the subscriber’s preferences.
Why We Love It:
APL showcased their spring collection in a new lens with an engaging GIF of the film-inspired shoes. The GIF highlighted the collection’s large range of styles and color palette, reflecting the bright hues and saturated tones of film. The timely messaging (“JUST ARRIVED”) made subscribers feel in the know, inspiring them to find their favorite styles before anyone else.
Why We Love It:
After a new subscriber joins Food52’s SMS channel, the brand recommends personalized recipe ideas using Attentive’s Two-Way Journeys™. The back-and-forth flow asks about the subscriber's food preferences and “mood,” then automatically shares a direct link to the relevant recipe. This conversational strategy helps subscribers quickly discover new recipes, and encourages them to learn more about the brand and explore their products.
Why We Love It:
For St. Patrick’s Day, Fire Department Coffee gave SMS subscribers early access to their seasonal deals. They emphasized the early offer’s exclusivity (“As a text msg subscriber”) to make subscribers feel special and more connected to the brand. The punny graphic (“Feelin’ Lucky?”) reiterated the clear call to action, driving immediate mobile revenue.
Why We Love It:
Cocofloss delivers personalized experiences to shoppers with 1:1 text messaging using Attentive Concierge™. After a subscriber visits the site, they’re automatically greeted with a helpful text message that’s hyper-personalized with the subscriber's name (“Hey Gail”) and a link to the page they were browsing. A quick 1:1 text exchange with a real person answered the customer’s question, encouraging them to click back on the direct link and complete their purchase.
Why We Love It:
Rainbow grows their email and SMS subscriber lists simultaneously with Attentive’s Spin-to-Win sign-up units. Users can click the whimsical wheel that greets them when they enter the site, then claim their percent-off reward after opting in for both email and texts. This interactive experience is a fun way to engage shoppers and drive sign-ups across both channels.
Why We Love It:
Talia di Napoli encouraged subscribers to hand off the party catering with their artisanal frozen pizzas. They highlighted the pizza’s quality with a reminder of the brand’s story (“from the wood-fired ovens of Naples“) and a mouthwatering image. By showcasing how their products make for the perfect party food, they drove larger orders while making it easier for subscribers to tackle gametime.
Why We Love It:
With Attentive’s Spin-to-Win sign-up units, Casely captures the attention of their site visitors by greeting them with a gamified opt-in experience. Once a shopper lands on an offer, the next step allows them to opt-in for email and SMS to claim their reward. Since activating their eye-catching sign-up flow, Casely has seen a 60% increase in conversions.
Why We Love It:
Lifeboost Coffee stands out to customers through unique shopping experiences using Attentive’s Spin-to-Win sign-up flow. Customers are delighted by the percent-off opportunities when they opt-in for email and text. The mouthwatering image showcases their coffees, further engaging shoppers who want to join the brand community.
Why We Love It:
Banded reminded their subscribers of their holiday sale’s range of benefits with a follow-up SMS campaign. The hunting gear retailer stood out to their mobile audience by listing their offers with playful emojis. The limited-time messaging (“before it’s over”) and immediate nature of text messaging drove subscribers to explore the site and shop the sale.
Why We Love It:
Kindra uses A/B testing in their welcome flow to discover how interactive moments engage new subscribers. They test their standard welcome flow against the gamified experience of Attentive’s Spin-to-win sign-up unit. By testing their new subscribers’ experience and experimenting with new features, Kindra can optimize their SMS channel to engage their mobile audience.
Why We Love It:
Realtree uses Attentive’s Spin-to-Win sign-up units to welcome potential subscribers with a fun, interactive experience. The background image infuses the hunting brand and showcases some of their product offerings. Their wheel includes a mix of percent-off and dollar-off deals, keeping subscribers on their toes to see which offer they’ll win.
Why We Love It:
Elevated Faith launched their highly anticipated necklace line with a sophisticated A/B testing strategy. The simple GIF showcased the seasonal products and highlighted the customer anticipation (“we heard you”). They tested the GIF and copy in four versions, looking to find the most impactful style for this type of product launch campaign in the future.
Why We Love It:
Thrive Market uses Attentive’s Spin-to-Win sign-up unit to convert mobile browsers into SMS subscribers. The colorful background image displays some of the popular health brands they carry, inspiring what subscribers can use their reward on. Their wheel has a large range of potential deals, giving a glimpse into the interactive experiences and money-saving opportunities of the SMS channel.
Why We Love It:
A few days before Valentine’s Day, Veronica M inspired their SMS subscribers to finish up their gift shopping with an e-gift card campaign. They infused their friendly brand tone (“We got you covered!”) to emphasize the helpful tip. The direct link made it easy for subscribers to shop the gift cards and “let them pick their favorite,” capturing last-minute seasonal revenue.
Why We Love It:
Face mask retailer Lutema knew that this year’s game day gatherings are about safety first, so they sent a relevant discount to stock up for the whole team. They tied in their lighthearted brand voice with an eye catching graphic and enticing percent-off discount.
Why We Love It:
GetFPV drove online revenue into overtime with their post-game campaign. As customers were on their phone decompressing from the day’s celebrations, this was the perfect opportunity to connect with their SMS audience and promote overstock orders.
Why We Love It:
After promoting their football collections all season, Piper Lou kicked off playoffs with a discount on their curated collection. They infused the graphic with football-themed imagery, and sparked subscribers’ interest with a sneak peek into some of their bestsellers.
Why We Love It:
No Days Wasted anticipated their subscribers’ needs with a playful pre-game prep campaign. While the timely sale was sitewide, they promoted product discovery by recommending their DHM Detox as the perfect fix for the day after the celebration.
Why We Love It:
Zales recommends personalized gift ideas to new subscribers using Attentive’s Two-Way Journeys™. This conversational strategy helps Zales drive online revenue by imitating their in-store product discovery experience. They can also add these preferences as “custom attributes” to each subscriber’s profile, helping them deliver relevant messaging throughout the entire customer lifecycle.
Why We Love It:
Thanks to fictional character Leslie Knope from Parks & Recreation, many women look to the day before Valentine’s Day, February 13, as a time to celebrate other equally important relationships in their lives—their friends. Greetabl leaned into this fun holiday with a nod to Knope, encouraging their subscribers to “send the love.”
Why We Love It:
R1 Concepts launched a custom Valentine’s Day-themed sign-up unit on their mobile website to simultaneously grow their SMS and email lists. The auto brand’s limited-time discount drove immediate revenue, and helped convert their newest subscribers.
Why We Love It:
Last Valentine’s Day, McConnell’s Fine Ice Creams ditched real flowers for a bundled “bouquet” of their seasonal best-selling pints. This Valentine’s Day bundle was a perfect opportunity to help SMS subscribers treat themselves—and their loved ones—with something sweet.
Why We Love It:
Keranique celebrated their new subscribers—who opted in through a Valentine’s Day-themed Text-to-Join—with a triggered welcome message offering early access to their site-wide sale. The day-of reminder encouraged the VIP segment to treat themselves to their favorite hair care products.
Why We Love It:
No Cow recognizes that their engaged SMS audience wants to be the first-to-know when their favorite products are back in stock. So, they use transactional Journeys to remind high-intent subscribers who browsed the product of their interest. The direct link and infused brand voice (“Ok, don’t freak out”) encouraged subscribers to instantly shop the new product while it lasts.
Why We Love It:
Carewell showed they truly care for their subscribers with a non-promotional reminder of their 24 hour text/phone support line. They shared specific instructions, making it as easy as possible to reach out for help. This campaign won the “Caring Award” in our Best of Text: Holiday 2021 Edition for how it conveyed the brand’s creative touchpoints to support their customer community.
Why We Love It:
Cariuma’s SMS promotion to shop and save (the earth) connected with subscribers over a shared passion for sustainability, making it the “Giving Award” winner in our Best of Text: Holiday 2021 Edition. Their eco-friendly incentive stood out from other seasonal sales, encouraging subscribers to join the effort while shopping for their favorite footwear styles.
Why We Love It:
Florence by mills’s clever Halloween campaign painted a funny and relatable moment for their subscribers, standing out as the winner of the “Jolly Award” in our Best of Text: Holiday 2021 Edition. The relevant messaging highlighted their unique brand voice with a spooky spin, encouraging subscribers to take advantage of the limited-time sale and stock up on skincare.
Why We Love It:
Goodr drove web traffic and online revenue from their SMS channel with an amusing campaign for their sunglasses giveaway. With a whimsical reference to Willy Wonka in the included image and witty ending (unless it’s a leap year…”), it’s no wonder this delightful campaign won the “Merry Award” in our Best of Text: Holiday 2021 Edition.
Why We Love It:
BabyQuip’s “race for the discount” campaign encouraged SMS subscribers to spontaneously shop with a gamified experience. The enticing prizes and urgent messaging (“HURRY”) instantly drove website traffic and revenue. The gamified campaign was a bright star in creating buzz and driving traffic from an SMS audience, making it the winner of the “Shine Award” in our Best of Text: Holiday 2021 Edition.
Why We Love It:
Saatchi Art promoted their beautifully designed gift cards to their SMS subscribers, inspiring them to finish any last-minute holiday shopping. The vibrant GIF showcased the instant gift’s many designs and the beautiful art pieces that could deck the halls of the lucky receivers.
Why We Love It:
On Christmas Eve, WeWoreWhat captured holiday revenue from their SMS audience by sharing the perfect holiday present for last-minute shoppers: a digital gift card! The direct link made it easy for subscribers to shop the gift cards and “let her choose,” spreading both holiday joy and brand awareness.
Why We Love It:
Cariuma saved their SMS subscribers the stress of holiday shopping by sending personalized gift guides based on who they’re shopping for with Attentive’s Two-Way Journeys™. When subscribers were looking for someone who likes to shop for their own style, the brand automatically recommended their gift cards as a holiday cheer guarantee.
Why We Love It:
One week after their holiday shipping deadline, Society6 eased their SMS subscribers’ holiday shopping worries with a direct link to their festive gift cards. They made the image’s design and dimensions to look like the gift card, teasing the instant gift-giving experience and inspiring subscribers to give one themselves.
Why We Love It:
Vanity Planet promoted their Winter Sale to SMS subscribers who didn’t take advantage of their Black Friday discounts. The seasonal promo code reflected what a “win” this post-holiday sale was, helping the beauty brand clear out their remaining holiday inventory while encouraging product discovery.
