Discover how the best brands use cart abandonment
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
TEXTS WE LOVE
Why We Love It:
Curling iron brand Beachwaver knew their Australian subscribers were celebrating Cyber Monday, so they offered 50% off the limited-edition version of their most popular curling iron. They emphasized the value of the offer, so subscribers knew exactly what kind of deal to expect.
Why We Love It:
Senreve invited subscribers to tune into their Instagram Live to get details from their founder Coral Chung on new arrivals and their Cyber Monday offer. Not only does this strategy drive engagement to the brand’s Instagram Live, but can help convert SMS subscribers into social followers, too.
Why We Love It:
Apparel brand Happy Soul Sisters celebrated Small Business Saturday with subscribers by sharing 25% off sitewide. They also offered a free tank with the first 50 orders, creating a sense of urgency to shop right away and get the extra deal.
Why We Love It:
Accessories brand Air & Anchor shared the meaning of Small Business Saturday with subscribers, and built a deeper connection by saying how thankful they are for their customers. The brand also encouraged shoppers to support the other small or local businesses that were important to them.
Why We Love It:
Vegan beauty brand The Lip Bar shared 50% off sitewide with SMS subscribers to encourage them to support the small business. They leaned into their fun, empowering brand voice “it’s giving stock up, sis!” creating the feeling that subscribers were texting a friend.
Why We Love It:
SiO Beauty gave subscribers a “Black Friday Bonus” by including a free gift with orders of $65+. Combining this bonus offer with their 40% off sale meant shoppers could get even more bang for their buck.
Why We Love It:
Bombas used their Black Friday text message to let shoppers know everything was 25% off. They also reminded shoppers of their brand mission: every purchase made would provide essential clothing to someone in need.
Why We Love It:
Thread Wallets texted subscribers on Friday morning to let them know their Black Friday sale had officially started. The chance to save up to 60% off their purchase enticed subscribers to start shopping the sale immediately. The next day, Thread Wallets followed up with subscribers who hadn’t made a purchase yet to remind them about the big sale.
Why We Love It:
Schoolhouse led subscribers through a quick conversational journey to find the perfect gift guide based on who they were shopping for (themselves or a friend). After answering a couple of questions, Schoolhouse shared a curated list of ideas—from quilts and clocks, to hosting bestsellers.
Why We Love It:
Anthropologie helped subscribers find the perfect gift based on their price point. The brand encouraged subscribers to reply back with the number that corresponded with how much they wanted to spend. Then, Anthropologie recommended a list of items that were priced within their budget.
Why We Love It:
Instead of texting subscribers to shop, bite-sized snack brand Muddy Bites focused on building engagement. The brand sent the text from their Co-Founder, Jarod Steffes, thanking subscribers for their support and encouraging them to reply back.
Why We Love It:
Vince helped their subscribers find the perfect gifts for everyone on their list using Attentive’s Two-Way Journeys™. First, they asked subscribers to reply with who they’re shopping for. Next, they asked if subscribers were looking for “something extra special” or “small indulgences.” Based on the first two answers provided, they shared a recommendation for a product to browse.
Why We Love It:
Knix knew their Canadian subscribers were looking for Cyber Week deals to take advantage of. On Sunday, they shared an early Cyber Monday offer to shop an extra 20% off their already discounted Last Call products, making sure SMS subscribers had a chance to shop the deals before they were gone.
Why We Love It:
Magic Spoon treated their subscribers like VIPs by sharing first dibs on their Black Friday deal. Subscribers could get a free box of cereal with any order. Instead of having to manually type in a discount code to get their gift, their offer would automatically be applied to their cart.
Why We Love It:
& Other Stories gave SMS subscribers early access to shop 25% off everything for one day only. By sharing their discount with subscribers before everyone else, the brand is proving the value of being opted in to SMS, while also creating an opportunity to follow up with non-purchasers later in the week.
Why We Love It:
Ralph Lauren Fragrances sent a helpful “checklist” to SMS subscribers to prepare them for their big Cyber Week announcement. Since the brand had their subscribers’ attention, they used it as an opportunity to encourage them to save their contact card to help the brand show up in the main SMS inbox.
Why We Love It:
Tarte greeted Cyber Monday shoppers with an SMS sign-up form letting them know about their 40% sitewide promotion. Rather than giving new subscribers an additional discount on top of their existing sale, Tarte encouraged them to opt in to get text messages about future launches and promotions.
Why We Love It:
Oura swapped out their evergreen “Stay in the know” SMS sign-up form for a Black Friday-specific promotion. Knowing shoppers were looking for deals this season, they offered early access to $50 off their best-selling styles to new subscribers who opted in to emails and text messages.
Why We Love It:
Little Sleepies teased email subscribers with early access to Black Friday deals if they signed up for text messages. This is a perfect example of using email to promote SMS, since the brand was only giving their “text fam” early access to the sale. The email CTA button linked to a dedicated landing page, where shoppers could easily sign up for texts.
Why We Love It:
JuneShine grew their SMS list leading up to Black Friday by teasing their exclusive holiday promotions in a seasonal sign-up unit. The brand checked that potential subscribers were over 21 by asking for their birthday before they could opt in. This sign-up strategy is also a great way to capture zero-party data, which brands can use to offer timely birthday perks or share gift recommendations based on each subscriber’s birth month.
Why We Love It:
To help treat their furry friends, Petmate used Two-Way Journeys™ to ask subscribers what type of pet they have. Based on the responses, the brand then shared a link to the relevant gift guide. Petmate added custom attributes to subscriber profiles based on their responses, allowing them to reference this zero-party data long after the holidays.
Why We Love It:
Baked by Melissa launched their new gifting feature to their SMS audience just in time for holiday shopping. They shared a simple description of how to add multiple addresses, positioning themselves as a one-stop-cupcake-shop where subscribers could cross off their entire shopping list.
Why We Love It:
Slowtide understood that the holidays are a sensitive time for some. To honor this, they offered the option to opt out of seasonal campaigns and content. The brand prompted subscribers to reply “PAUSE” if they wanted to be excluded. This two-way flow helped Slowtide show they're committed to delivering the best and most comfortable experience for each subscriber.
Why We Love It:
After customers opted in to SMS on Farmacy Beauty’s seasonal sign-up unit, the brand welcomed new subscribers with a “Black Friday Prep Checklist.” The simple list promoted the brand’s loyalty program (“The Hive”) and TikTok account. They also encouraged subscribers to start adding items to their cart, so they could check out as soon as the deals dropped.
Why We Love It:
Personal care brand InstaNatural kept their Cyber Week sale momentum going by reminding SMS subscribers to celebrate Small Business Saturday with 25% off their site. Instead of creating an additional discount on top of their sitewide sale, InstaNatural repromoted their BFCM offer code. This is a great strategy for driving continued engagement and excitement throughout the week, without adding new discounts or offer codes for each day.
Why We Love It:
Female-founded footwear brand beek encouraged their subscribers to shop small by sharing 15% off sitewide. The brand made the text message feel extra personal by including a sign-off from their two founders (“xx Birgit and Kenna”). They ended with an equally personal call to action to “shop our favorites” with a link to their founders favorites collection.
Why We Love It:
Beauty brand Glamnetic used Small Business Saturday to thank their SMS subscribers by offering 40% off sitewide. The best part is that the brand removed friction from the shopping experience by using an auto-apply discount code. This meant the offer would be applied once the subscriber clicked the link in the text message, instead of having to manually enter a coupon code at checkout.
Why We Love It:
To celebrate Small Business Saturday with SMS subscribers, clothing brand Wolven emphasized how every purchase made supports their mission. This is a great example of how to honor the holiday by sharing your brand’s mission and encouraging subscribers to shop without offering an additional discount (since they already had an ongoing sale).
Why We Love It:
The day before Halloween, Splash Wines treated their mobile audience with an invitation to shop their punny “Hallo-WINE Spooktacular” sale. They grabbed customers’ attention with a vibrant GIF, building anticipation around the seasonal perk. The wine subscription service shared the sale details and direct link for subscribers to curate a case of their favorites.
Why We Love It:
On National Coffee Day, YSL Beauty promoted their coffee-scented Black Opium Eau De Parfum to their SMS subscribers. For one day only, the brand offered a product accessory and mini version with purchase of the larger bottle. The seasonal image highlighted the key ingredient and elegant packaging, inspiring subscribers to click the link and learn more.
Why We Love It:
Harold Home converted Labor Day shoppers into subscribers by offering a free mug with purchase after they opted in for emails and texts. The brand customized their mobile sign-up unit specifically for Labor Day to stand out to visitors around the large shopping weekend.
Why We Love It:
FindItParts’ post-purchase message series rewards customers at key points in their shopping journey. The exclusive discount (“VIP10”) helps subscribers feel special and encourages them to return to the brand’s site for their future auto-part needs. The triggered message’s direct link to leave a review consistently drives new product reviews, helping other shoppers discover their perfect fit.
Why We Love It:
Rastelli’s tied in their final “Summer Freeday” campaign with timely Labor Day offers. The brand was looking out for their customers’ delivery needs, reminding them to order now to receive their order in time for the long weekend. They included a mouth-watering GIF, showcasing the grill-ready products and BBQ party inspiration.
Why We Love It:
Wine Spies checked that their potential SMS subscribers were over 21 by asking for interested shoppers’ birthdays before they could opt in. They collected zero-party data with the sign-up unit on their website, which they could use for birthday offers and reminders in the future. The messaging specified the values of the deal ($55 Pinot for $1) and teased their SMS channel’s exclusive offers.
Why We Love It:
Three Spirit introduces new subscribers to their SMS channel’s many perks in their welcome journey. The brand uses Two-Way Journeys™ to let new subscribers customize their SMS experience by replying with a keyword aligned with their interest—like product education, social media, and 1:1 support with Attentive Concierge™.
Why We Love It:
Unique Vintage launched a vacation giveaway to reward their highly engaged SMS audience. The brand promoted the giveaway and text code with a landing page targeted to existing SMS subscribers on their website. Once subscribers texted the secret code (“VACAY”), the brand instantly entered them in the contest and responded with more details via Two-Way Journeys™.
Why We Love It:
FindItParts invited their engaged SMS audience to join their loyalty program. The simple graphic stood out to subscribers and emphasized the seamless rewards process. And because SMS subscribers are likely repeat customers and interested in deals, they’re the perfect audience to invite to join the program.
Why We Love It:
GUESS positioned their SMS channel as a go-to resource for vacation shopping with conversational text messaging. The brand used Two-Way Journeys™ to send personalized product recommendations based on the subscriber’s travel destination. As customers were preparing for summer travels, the brand tapped into this timely opportunity to build engagement.
Why We Love It:
L’Occitane captures zero-party data from the get-go by collecting subscriber names in their 2-in-1 sign-up experience. By asking shoppers to enter their name while opting in for emails and texts, the brand can personalize their future messages throughout the customer journey.
Why We Love It:
Garage used a sophisticated segmentation strategy to deliver customized browse abandonment reminders to their French Canadian audience. The brand first segmented the Journey’s audience by language, creating both French and English message options. They then sent a message with a tie-in to their summer sale to their segment of subscribers who had viewed the sales page, driving action from these high-intent subscribers and maximizing seasonal revenue.
Why We Love It:
Birkenstock cross-promoted their membership program with a limited-access offer for their loyalty members. The footwear brand sent the message to all subscribers, enticing them to sign up to access the program’s exclusive perks. These membership sign-ups helped the brand collect valuable data—like email addresses and birthdays—to personalize the customer experience across channels.
Why We Love It:
Snowboarding brand Burton tapped into their industry’s unique marketing moments with their “End of Season Sale” campaign. They A/B tested whether to include discounts or the sale deadline in their messaging, seeing which limited-time strategy drove the most engagement with the SMS audience. The brand included an action-packed GIF to showcase the discounted items and drive subscribers to shop the sale while it lasts.
Why We Love It:
ShearComfort scaled their SMS and email lists leading up to the holidays with a unique $500 giveaway incentive in their sign-up experience. While the brand was already using the giveaway strategy, they added a seasonal twist with winter imagery to capture the shopper’s eye. The VIP messaging (“first to know”) teased the channel’s exclusive discounts, encouraging shoppers to come for the giveaway and stay for the deals.
Why We Love It:
Helix Sleep celebrated post-party rest by giving their SMS subscribers early access to their 4th of July Sale. The brand teased some of the ultra-plush products that shoppers can find on sale with the attached image. This was a great way to tie-in seasonal trends, and drive revenue around a less-common shopping weekend.
Why We Love It:
Bobo’s edited their SMS sign-up unit to reflect their special 4th of July snack sale. Because the holiday was likely top-of-mind for shoppers, this on-theme sign-up unit stood out from other websites, and caught the eye of seasonal shoppers.
Why We Love It:
Alala sent their VIP segment of subscribers—those who’ve spent a certain dollar amount with the brand—exclusive access to shop their 4th of July sale before everyone else. Instead of sharing a code the subscriber would have to enter manually, they included a dynamic link that would automatically apply the discount at checkout.
Why We Love It:
Function of Beauty texted customers who had an existing product subscription and encouraged them to add another. The 10% off discount combined with a free travel set was a great incentive to try another product. After clicking the text message link, subscribers could choose new products, take the quiz to customize it to their needs, and start their new subscription.
Why We Love It:
Bob’s Red Mill shared a delicious 4th of July-inspired pie recipe with their SMS subscribers. The text message linked to the recipe on the brand’s website, where shoppers could easily add ingredients to their online cart. The brand’s stand-out seasonal promotion opted for a fun brand awareness play that both drove website traffic, and helped subscribers “wow” their party guests with the perfect treat.
Why We Love It:
Aurate dazzled their SMS subscribers with their 4th of July discount promotion. The cheeky copy (“fireworks don’t outshine you”) was a clever way to tie in their sparkling jewelry. Later, the brand followed up with subscribers who hadn’t purchased yet and reminded them that they only had 24 hours left to use the discount.
Why We Love It:
Frisch’s celebrated the 4th of July with SMS subscribers by sharing their special Big Boy Bundle promotion. The restaurant included the time frame during which subscribers could take advantage of the deal, and let them know they could order it for carry out or drive thru.
Why We Love It:
MUJI used a sophisticated segmentation strategy in their series of Father’s Day reminders, driving seasonal revenue throughout the month. Before the holiday, the brand texted their curated gift guide to all subscribers. On Father’s Day, MUJI sent another campaign to their segment of subscribers who hadn’t shopped the sale yet to further incentivize non-purchasers, and drive last-minute holiday revenue.
Why We Love It:
Living in Yellow shared a roundup of 15+ gift ideas to inspire SMS subscribers’ Father’s Day shopping lists. The timely reminder (“only two weeks away”) created some urgency for subscribers to check out the list and get their gift in time. This non-promotional strategy positioned Living in Yellow as a helpful resource, and encouraged subscribers to explore more of the brand and their related content.
Why We Love It:
ChocZero helped SMS subscribers customize their Father’s Day presents by creating their own gift tins. The step-by-step text message format emphasized how easy (and fun!) it was to build their own perfect tin. ChocZero’s strategy is a great example of letting subscribers build their own gift, instead of taking a one-size-fits-all approach.
Why We Love It:
Boot Barn drove same-day holiday revenue by sharing their last-minute gifting options via SMS. On the morning of Father’s Day, the retailer used the timely moment to highlight their unique “Same-Day Gift Delivery” service for local shoppers. The brand also featured their e-gift cards for subscribers who weren’t eligible for local delivery, or who wanted to let the giftee choose their own item.
Why We Love It:
Winky Lux takes advantage of Attentive Concierge™ to build custom subscriber experiences. Since the subscriber may be used to impersonal, standardized responses from other brands’ website chat bots, this human-to-human conversation was a delightful surprise. The brand was then able to help guide their shopping experience by sharing a product recommendation and answering the subscriber’s question.
Why We Love It:
Decor Steal uses Attentive Concierge™ to seamlessly solve subscribers’ questions. When a subscriber reached out with a payment concern, the brand quickly reassured them that they’re on it and began the process to remedy any issues. Not only did the conversation help the subscriber feel supported, it also helped the brand close the CX ticket faster and strengthen the customer relationship.
Why We Love It:
Skull Shaver incorporates Attentive Concierge™ into their cart abandonment flow to address any purchase barriers for high-intent subscribers. In this 1:1 conversation, the helpful agent offered the subscriber a 10% discount, and asked if there was anything they needed help with. This irresistible offer invites subscribers to engage with the brand through the personalized, conversational resource.
Why We Love It:
Liverpool Los Angeles offers 1:1 customer support by using Attentive Concierge™ in their browse abandonment strategy. In this two-way exchange, the brand confirmed they were still selling the item the subscriber was looking for, and shared a link to the collection. If a subscriber is having trouble finding a product on their own, this timely touchpoint is the perfect opportunity to share personalized recommendations and encourage conversions.
Why We Love It:
Utz Snacks rewarded their Centennial Club members with free shipping for National Potato Chip Day. The descriptive GIF highlights the benefits of the SMS club, while also showcasing some of the snacks members can get with their VIP perks. This national day is a big deal for the snack brand, and is the perfect opportunity to engage with their most loyal customers.
Why We Love It:
Jelly Belly celebrated National Jelly Bean Day with their SMS subscribers by extending the seasonal free shipping offer all weekend long. As a more niche holiday, many subscribers didn’t likely know about “NJBD” and were delighted by the surprise offer. The candy brand followed up with non-purchasers on Sunday, reminding them to take advantage of the limited-time deal.
Why We Love It:
For National Dessert Day, Whirley Pop Shop inspired their SMS subscribers to celebrate the sweet day with a glazed popcorn treat. They included a colorful image to tease their subscribers’ taste buds, and encouraged them to explore the Popcorn Glaze Set and try it out for themselves.
Why We Love It:
Color Wow rewarded their SMS community with early access to shop their collaboration with celebrity stylist, Chris Appleton. Since their audience of haircare enthusiasts likely associate the collaborator with the iconic glossy hairstyles he creates, they were excited to see what they teamed up to design. With the bonus best-selling comb, the brand made their subscribers feel special and in-the-know.
Why We Love It:
After migrating to a new SMS program with Attentive, Jean Patrique gave their existing subscribers a taste of the perks to come with this new channel experience. They teased upcoming strategies (“freebies”) and linked to their “JP’s Recipes” page, where users can find dish inspiration and recommended products. This migration check-in helped keep retain loyal subscribers and built excitement around their channel’s new capabilities.
Why We Love It:
FLOWERBX used geo-targeting to send highly relevant shipping reminders to subscribers based on their location. Two days before the shipping deadline for Valentine’s Day orders, FLOWERBX created a sense of urgency with timely messaging (“Final Call”). Since London-based customers had a later deadline, clarifying these relevant details ahead of time helped the brand avoid potential customer issues.
Why We Love It:
Inkbox shares personalized product recommendations with UK subscribers using Attentive’s Two-Way Journeys™. The two-part quiz asks about the subscriber's preferred tattoo styles, then instantly shares a direct link to a relevant product. They can use this zero-party data to build SMS segments that deliver relevant messaging to each subscriber throughout their journey.
Why We Love It:
MORI treated their UK SMS subscribers like VIPs by offering exclusive early access to their sleepwear sale. They included a relevant promo code (“SOFT50”) to get subscribers in the cozy mood and a direct link to the sale’s page, making it easy for subscribers to “stock up” and save.
Why We Love It:
Floral Street sent their SMS audience an exclusive invite to their Scentschool™ event, educating them about their sustainable products and brand values. This experiential offer helped UK subscribers feel more connected to the brand by hearing directly from founder and perfume connoisseur, Michelle Feeney. As a bonus incentive, the brand added a percent-off discount code that SMS subscribers could use right away.
Why We Love It:
In honor of AAPI Heritage Month, Hero Cosmetics launched their limited-edition product kit collab with Polynesian artist, Shar Tuiasoa. Their product image showcased the beautiful design while also clarifying the sale details. The timely messaging (“limited time”) and code-less link prompted subscribers to “snag” the item for themselves.
Why We Love It:
Brooks Brothers encouraged SMS subscribers to stock up on summer wardrobe essentials with their “3 for $169” shirt offer. They sent a series of text reminders leading up to Memorial Day, retargeting them to the subscriber segment that didn’t engage with the initial announcement. Since Memorial Day sales usually last just a few days, this flash sale and limited-time strategy tapped into the holiday’s shopping trends.
Why We Love It:
Kodiak Cakes collaborated with other health and fitness brands for a Memorial Day Weekend giveaway via SMS. They teased the collection in an image that included familiar brands in the collaboration. This low-lift giveaway featuring “exciting products” helped clear out inventory before the summer season.
Why We Love It:
Utz Snacks inspired subscribers to host their weekend barbecues with a seasonal product collection and convenient discount. The included GIF brought the display of best sellers to life, catching the eye of their SMS community of snackers. This curated page of existing products was a clever, low-lift strategy to take advantage of seasonal trends and clear inventory.
Why We Love It:
Zestt anticipated their subscribers’ Memorial Day needs with styling tips and inspiration. As many consumers are breaking out their white clothing, zestt recommended their best-selling scarf for a pop of color. The descriptive promotion inspired subscribers to picture how they would wear the item, and helped drive additional traffic to the product page.
Why We Love It:
When ABC Carpet & Home opened their renovated Brooklyn location, they invited SMS subscribers to see it for themselves. The special event invitation used geotargeting to only reach relevant subscribers in the NYC area. Since consumers love to shop during the long Memorial Day weekend, this was the perfect opportunity to drive in-store traffic.
Why We Love It:
ReserveBar asks subscribers about their favorite type of spirit in their welcome flow. Using Attentive’s Two-Way Journeys™, ReserveBar can automatically share a direct link to the relevant product collection and save subscriber preferences as custom attributes. This zero-party data can help build sophisticated SMS segments that deliver relevant messaging throughout the customer journey.
Why We Love It:
Orbit launched an educational keyword-driven scavenger hunt via SMS for Earth Day. Subscribers would reply with the correct “Conservation Keyword” to get the next clue and receive a seasonal promo code once completed. The environmental holiday aligned with Orbit’s water conservation initiatives, making it the perfect time to educate subscribers on those values.
Why We Love It:
OLLY rewarded their most engaged SMS subscribers with an exclusive percent-off discount. They targeted this campaign to their dynamic VIP segment, made up of subscribers who have made repeat purchases. The VIP messaging (“EXCLUSIVE”) and targeting strategy showed these subscribers that OLLY appreciates their loyalty, building a stronger relationship with the brand.
Why We Love It:
La Colombe Coffee Roasters took a fun approach to National Coffee Day by quizzing their mobile audience of coffee enthusiasts. After completing the quiz, the brand rewarded subscribers with a relevant discount code. The gamified experience tapped into the unique marketing moment to help educate subscribers on the brand and their products.
Why We Love It:
Starbird stood out from other winter holiday sales by allowing subscribers to choose their own seasonal perk. With Attentive’s Two-Way Journeys™, subscribers could easily respond with their favorite product category and immediately receive a relevant promo code. The conversational strategy created a memorable experience for subscribers that inspired them to act.
Why We Love It:
ReserveBar celebrated “National Gin & Tonic Day” with free shipping for their gin-loving subscriber segment. The brand targeted the collection promotion to subscribers that are most likely to purchase—those who have already browsed or purchased gin, or shared that they like gin in the brand’s conversational welcome flow—to ensure the promotion reached the most relevant audience.
Why We Love It:
Baked by Melissa helped inspire their SMS subscribers’ Mother’s Day gifting while getting them involved in the brand’s charitable initiatives. The cupcake brand highlighted the organization they’re supporting, Baby Quest, and the impact of every purchase. The animated GIF showcased the product variety of the seasonal collection. The brand ended with a direct link for subscribers to easily learn more and shop with a purpose.
Why We Love It:
For Teacher Appreciation Week (the first week of May), Birdies reminded their SMS community of their efforts to support educators. To learn more about the year-round teacher discount, the footwear brand linked to a website form where subscribers can easily verify their eligibility and access the offer. This timely promotion was a great way to tap into unique marketing holidays to promote brand values.
Why We Love It:
Shoney’s drove traffic to their restaurants by promoting the Mother’s Day Food Bar to their engaged SMS subscribers. They delighted subscribers with the free pie incentive, building excitement with a mouthwatering graphic. This experiential promotion stood out and inspired subscribers to spend time and enjoy a special treat with the moms in their lives.
Why We Love It:
Maker Wine tapped into the popular Wordle craze with a “Wine-dle” challenge for their SMS subscribers. Once completing the puzzle and responding with the correct answer, the brand used Attentive’s Two-Way Journeys™ to automatically respond with their new wine launch and “secret” product page link. The gamified strategy and conversational experience delighted the SMS community of wine enthusiasts, making them feel more connected with the brand.
Why We Love It:
Jelly Belly made shopping for Mother’s Day gifts extra easy for their subscribers this year with a discounted collection of gift ideas. They included a timely reminder (May 8th) and a direct link to the curated page, fostering product discovery and driving seasonal revenue around the spring holiday.
Why We Love It:
JuneShine got to know their SMS subscribers better with a playful quiz at the start of the year. Attentive’s Two-Way Journeys™ allowed the brand to automatically assign custom attributes based on subscribers’ answers to build detailed customer segments they could use in the future. They could then send out different promotions and message versions to the new segments, ensuring they target the audience with messages that will resonate.
Why We Love It:
Nekter Juice Bar tested a free product offer in their Welcome Journey to encourage new subscribers to download their mobile app and start earning rewards. The enticing gift and exclusive messaging (“Members Only”) built customer loyalty, and 30-40% of subscribers downloaded the app after subscribing to the brand’s SMS program.
Why We Love It:
Momofuku uses Attentive’s Two-Way Journeys™ to allow new subscribers to customize their SMS experience from the get-go. This back-and-forth flow in their Welcome Journey asks subscribers their preferred message frequency to avoid fatiguing their audience. Immediately, the brand meets the demands of the highly engaged customers and drives web traffic with a recipe recommendation.
Why We Love It:
Farmacy Beauty offered SMS subscribers in their loyalty program, The Hive, a free set of bestselling products with purchase. The VIP messaging (“loyalty exclusive”) and limited-time nature of the promotion made this highly engaged segment feel special, and encouraged larger orders ($65+).
Why We Love It:
Tiny Organics invited their SMS subscribers to join their “Tiny Club” Facebook community for a live meditation event. Knowing that many of their subscribers are busy mothers themselves, this live event was a great way to celebrate them and strengthen their supportive brand community.
Why We Love It:
Splendid built anticipation for their collaboration with Mary Lawless Lee by letting potential subscribers know they’d get notified as soon as it dropped if they subscribed to SMS. Existing subscribers could text Splendid with the keyword MARY to be added to the waitlist. This strategy grew brand awareness by tapping into the collaborator’s audience to scale the brand’s owned SMS channel.
Why We Love It:
OUAI Haircare used SMS to educate subscribers about their sustainable efforts. They included an image of their refill pouches, a plastic-reducing alternative to beauty packaging. The haircare brand added a direct link to their sustainability blog post, connecting with subscribers over shared eco-friendly values.
Why We Love It:
On Black Friday, Nekter tapped into the familiar feeling of being stuck in a long line by inviting subscribers to shop on the brand’s mobile app while they wait. The brand offered a free drink, plus a $5 bonus card if they purchased a $25 digital gift card to inspire last-minute gifting ideas and encourage engaged subscribers to shop seamlessly on the app.
Why We Love It:
Bulova stood out from other brands’ Mother’s Day offers by sending a limited-time promotion for free second-day shipping. Since fast shipping is the main reason customers shop online, this incentive encouraged shoppers to complete their purchase and feel confident that their gifts would arrive in time.
Why We Love It:
Vuori made their SMS subscribers’ gift-finding experience extra easy this year with a curated Mother’s Day guide. The direct link to the themed lists of complementary products—centered around fitness interests and hobbies—fostered product discovery while cross-promoting bestsellers.
Why We Love It:
On April Fool’s Day, Bob’s Red Mill shocked their SMS audience with a fake product announcement for their savory sandwich bars. The band leaned into the prank with a branded GIF and cheeky greeting (“Move over PB&J”). This light-hearted strategy prompted subscribers to do a double-take, encouraging them to click the direct link and discover real products.
Why We Love It:
Schoolhouse linked to a 2-in-1 sign-up landing page in their Instagram Stories to tap into their social media audience and simultaneously scale their SMS and email list. Subscribers were delighted to get early access to the brand’s seasonal sale. This dedicated landing page allowed the brand to track where subscribers were coming from and curate their social commerce strategy.
Why We Love It:
Revel Nail recognizes that certain holidays can be a sensitive time for some, so they offered subscribers the opportunity to opt out of content related to Mother’s Day by simply replying “PAUSE.” These subscribers were then excluded from all Mother’s Day content. While this strategy may seem counterintuitive, it actually shows your subscribers that you’re committed to delivering the experience they want to have with your brand.
Why We Love It:
Brumate offered their SMS subscribers a discount on stainless steel straws as a plastic-free alternative. They sent the promotion to their high-intent subscriber segment who’ve browsed or purchased complementary products, like straws. This timely eco-friendly messaging around Earth Day encouraged subscribers to shop the sale and find the perfect cup to pair it with.
Why We Love It:
Skechers showed their enthusiasm for Earth Day by promoting a seasonal flash sale. They included a nature-inspired GIF to emphasize the generous 25% off discount. While the limited-time offer created a sense of urgency, the online and in-store discount encouraged product discovery and larger orders (“$100+”).
Why We Love It:
Michaels inspired their SMS audience to get creative on Earth Day with a curated collection of craft projects. They spoke to subscribers’ preferences by sending these child-level crafts to their “Kids Shoppers” segment—subscribers who had browsed or purchased kids’ products in the past. The direct link took customers to the “Earth Project” collection, where they could browse projects, explore step-by-step instructions, and shop for materials.
