Stay on top of the UK’s key holidays and marketing moments with our tips.

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According to our UK Consumer Survey, 54% of consumers have purchased an item that was marketed to them via text messaging. Tap into the opportunity this year with a timely SMS strategy.

Throughout 2025, there are key moments—such as Wimbledon, Bonfire Night, and Pancake Day—to grow your subscriber list and boost revenue. Bookmark this post to access monthly tips to elevate your SMS strategies and keep customers engaged all year.

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PS: Want to explore inspirational ideas, orchestration tips, and SMS templates for these marketing moments? Check out our 2025 Marketing Campaign Calendar, featuring key dates in the US, the UK, Australia, and Canada.

*We’ve marked some holidays within the UK marketing calendar that may be sensitive with an asterisk. For those dates, be mindful of who you’re marketing to and in what region, and consider not marketing on those days.

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January 2025 Holidays

Tip of the month: Use January to promote self-care and wellness, encouraging subscribers to pamper themselves during the post-holiday lull. Highlight Dry January and Veganuary with bundle deals that include items—such as vegan snacks, non-alcoholic beverages, and self-care products—at a discounted price. 

• January Sales
• Dry January
• Veganuary
• January 1: New Year's Day
• January 20: Blue Monday
• January 26: National Spouse’s Day
• January 29: Lunar New Year
• January 31: Start of Six Nations Rugby Championship

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February 2025 Holidays

Tip of the month: ​​February is the perfect time to get to know the subscribers you gained over the holiday season. Use Attentive’s Two-Way Journeys™ to learn their interests and segment them ahead of Valentine’s Day by asking them who they are shopping for, whether that is a partner, their galentines, or themselves.

• LGBT History Month
• February 9: Game Day
• February 9: World Pizza Day
• February 14: Valentine’s Day
• February 16: BAFTA Awards
• February 20: Love Your Pet Day
• February 20: Start of London Fashion Week

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March 2025 Holidays

Tip of the month: March into spring by showcasing items that capture the essence of the season. Highlight new product arrivals and highlight seasonal items like outdoor gear or gardening supplies. And get ready for Mother’s Day by sharing curated gift guides.

• Women’s History Month
• March 1: BRIT Awards
• March 4: Pancake Day
• March 6: World Book Day
• March 8: International Women’s Day
• 14 March: Pi Day
• March 15: Great British Spring Clean Day
• March 17: St. Patrick’s Day
• March 21: World Poetry Day
• March 21: Red Nose Day
• March 30: Beginning of British Summer Time/Start of Spring
• March 30: Mother’s Day
• March 30: Start of Eid al-Fitr*

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April 2025 Holidays

Tip of the month: Send a series of Easter-themed messages to your customers in the week leading up to the bank holiday weekend, featuring product recommendations—such as baking goods, kitchenware, and decorations— and special incentives to help them get ready. Throughout the weekend, surprise them daily with SMS treats like BOGO to help clear out any excess Easter inventory.

• National Pet Month
• April 1: April Fools’ Day
• April 7: World Health Day
• April 10: Siblings Day
• April 15: World Art Day
• April: 18: Good Friday Bank Holiday*
• April 20: Easter Sunday
• April 21: National Tea Day
• April 21: Easter Monday Bank Holiday
• April 22: Earth Day
• April 23: St. George’s Day 
• April 23: Shakespeare Day

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May 2025 Holidays

Tip of the month: Kick off the month that hosts the FA Cup, Premier League, and UEFA Champions League Finals by giving your sign-up units a football theme and including a special offer on sports-related items. Once you've built your dream team of subscribers, keep your messages engaging and relevant with match day and results-related copy.

• May 1: National Gardening Week
• May 2: National Brother and Sister Day
• May 4: Star Wars Day
• May 5: Early May Bank Holiday
• May 9: Europe Day
• May 12: Start of Mental Health Awareness Week*
• May 17: FA Cup Final
• May 17: World Baking Day
• May 20: Start of Chelsea Flower Show
• May 25: Premier League Final
• May 26: Spring Bank Holiday
• May 27: National Sunscreen Day
• May 28: British Sandwich Week
• May 29: National Biscuit Day
• May 31: UEFA Champions League Final

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June 2025 Holidays

Tip of the month: Tap into the exclusivity of London Fashion Week and treat your SMS subscribers like VIPs. Offer minimum-spend free delivery incentives, flash sales, and limited-time discounts on trending items and new season summer collections. Curate LFW-themed collections and highlight in-store experiences, such as exclusive pop-ups or styling sessions.

• Pride Month
• June 3: World Bicycle Day
• June 4: Global Running Day
• June 6: Start of Eid al-Adha*
• June 8: National Best Friends Day
• June 12: Start of London Fashion Week
• June 15: Start of the FIFA Club World Cup
• June 21: Trooping of the Colour/ Kings Birthday
• June 15: Father’s Day
• June 15: National Beer Day
• June 17: Royal Ascot begins
• June 21: Start of Summer
• June 30: Social Media Day
• June 30: Start of Wimbledon Championships

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July 2025 Holidays

Tip of the month: Deepen connections with your subscribers by using Attentive’s Two-Way Journeys to discover their summer style preferences and holiday shopping needs. Then, use this insight to send them relevant product recommendations that match their tastes and plans.

• July 7: World Chocolate Day
• July 7: Thank You Day
• July 13: FIFA Club World Cup Final
• July 17: World Emoji Day
• 24 July: International Self-Care Day
• 29 July: National Lipstick Day

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August 2025 Holidays

Tip of the month: Use your SMS channel to showcase holiday clothes, summer accessories, and Notting Hill Carnival must-haves. If you have a physical store, employ Attentive’s geo-targeting to direct customers to their nearest location and increase visits during the bank holiday weekend.

• August 1: International Beer Day
• August 3: Sisters Day
• August 8: International Cat Day
• August 15: National Relaxation Day
• August 16: Start of Premier League
• August 19: World Photography Day
• August 24: Notting Hill Carnival
• August 25: Summer Bank Holiday
• August 26: International Dog Day

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September 2025 Holidays

Tip of the month: Don’t forget working professionals this back-to-school season—many supplies and gadgets appeal to employees too. Extend relevant offers to your entire customer base to boost reach and conversions.

• September 1: Back-to-School
• September 5: International Day of Charity
• September 17: National Fitness Day
• September 18: Start of London Fashion Week
• September 20: Oktoberfest
• September 22: Start of Autumn
• September 21: International Day of Peace

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October 2025 Holidays

Tip of the month: Keep subscribers engaged ahead of peak season by focusing on lesser-known marketing dates. For Grandparent’s Day, offer savings on products or services that can be enjoyed together, and for Buy British Day, spotlight UK-made products. 

• Black History Month*
• October 1: International Coffee Day
• October 3: Buy British Day
• October 5: Grandparent’s Day
• October 20: Diwali*
• October 26: End of British Summertime
• October 31: Halloween

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November 2025 Holidays

Tip of the month: Drive SMS and email sign-ups by offering new subscribers early access to your Black Friday and Cyber Monday sales. Then, use SMS to create a sense of exclusivity by sending a secret code that subscribers can redeem at checkout. Announce any further reductions to high-intent shoppers.

• Movember
• November 5: Bonfire Night
• November 11: Single’s Day
• November 11: Remembrance Day*
• November 13: Kindness Day
• November 20: World Children’s Day
• November 29: Black Friday
• November 29: Small Business Saturday
• November 30: St. Andrew’s Day
  

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December 2025 Holidays

Tip of the month: Retargeting high-intent shoppers who clicked your links but abandoned browsing or their carts this festive season. Send them shipping deadline reminders and gift vouchers to encourage last-minute checkouts.

• December 1: Cyber Monday
• December 3: Giving Tuesday
• December 8: Green Monday
• December 12: Christmas Jumper Day
• December 14: Free Shipping Day
• December 20: Mad Friday
• December 20: Super Saturday
• December 21: Start of Winter
• December 24: Christmas Eve
• December 25: Christmas Day
• December 26: Boxing Day
• December 31: New Year’s Eve

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For more inspiration, browse our Marketing Campaign Calendar, which includes creative ideas, orchestration tips, and text messaging templates.