Keep your business blooming with these fresh spring marketing campaigns.

Spring is (almost) in the air—and it's bringing some major marketing moments along with it.

As the weather starts getting warmer and the days start getting longer, it's the perfect time to engage your customers with fun and fresh campaigns that bring in more revenue for your brand.

From April Fools' Day jokes and virtual Easter festivities to celebrating Mother Nature and Mother's Day, we've got a bunch of ideas to help you spring into success this season.

1. Create campaigns around spring cleaning

After a long winter, spring brings a sense of new beginnings. Celebrate the much-anticipated change of seasons by embracing the annual tradition of spring cleaning. If your brand has excess inventory, invite your audience to shop your warehouse sale and help make room for new items. Remind people to grab their favorites while they’re on sale and still available (since some products might not be coming back). 

Alternatively, you can promote sales that help your customers refresh and reset for spring, whether it's updating their wardrobes or ​​revamping their beauty routines. If you’re a clothing brand, share spring styling tips and encourage people to treat themselves to a new outfit. If you’re a skincare or makeup brand, inspire people to try new products and share step-by-step instructions or tutorials.

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2. Announce seasonal products or collections

Get your customers excited for spring by teasing the arrival of fresh styles perfect for warmer weather. Introduce spring-inspired scents or flavors that are only available for a limited time. And don't forget to bring back popular seasonal items that your customers love and always buy.

Build anticipation for these new releases by dropping hints for your email and SMS subscribers early. You can also incorporate spring-themed visuals or emojis in your messages to inspire shoppers to click through and convert.

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3. Bring your customers into the April Fools’ Day fun

On April Fools’ Day, brands have the chance to grab people's attention with clever campaigns that leave a lasting impression. One idea is to create a pretend product or service and "launch" it on April 1. Something that makes people want to click through to see if it’s real. Then, when they reach your site, you can delight them with a unique discount code to use on your actual products.

Another idea is to introduce a real, but unexpected, limited-edition product or collaboration. Create a sense of urgency for people to shop and be one of the lucky few to get their hands on the rare item before it's gone.

If fooling customers isn’t on brand for you, keep it simple with a flash sale and nod to the holiday with a punny discount code like "NOFOOL." The key is to engage shoppers in a way that feels authentic, so they’re excited to interact with (and buy from) your brand.

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4. Plan a virtual “Easter egg” hunt

Even if Easter isn’t a big holiday for your brand, setting up a virtual scavenger hunt can be a fun way to engage your audience, encourage product discovery, and influence purchases all at once. 

Hide “eggs” around your website with discount codes or special offers inside each one. Promote the event in advance, so people have time to plan their purchases, and use email and SMS to share reminders and clues throughout the campaign.

Another option is to launch a keyword-driven scavenger hunt exclusively on your SMS channel. Lead your subscribers to various clues or products using Two-Way Journeys™, then reward them with a unique offer once they reach the end. 

Pro tip: Make sure to get everyone in on the fun. Invite people who’re already on your SMS list to join the hunt by simply replying with a keyword. And encourage your email subscribers and social media followers to sign up for texts so they don't miss out. 

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5. Share your values on Earth Day (and beyond)

As Earth Day approaches on April 22, consider incorporating some green themes into your marketing campaigns. 

If you’re a purpose-driven brand, share the story behind your mission and values throughout the month. Showcase your commitment to sustainable practices like plastic-free and carbon-neutral shipping, or a recycling program aimed at keeping old products out of the landfill. Be transparent about your supply chain and proudly discuss how your products are made, whether it's with sustainable materials or recycled resources. 

Earth Day is also a timely opportunity to show your support for environmental causes, such as ocean and wildlife conservation or tree planting initiatives. One impactful way to do this is by pledging a percentage of your Earth Day sales to an environmental organization or non-profit. Make sure to share an update on the total amount raised so your customers can see the impact of their purchases. 

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6. Create curated gift guides for Mother's Day

Make it easier for your customers to find gifts for the moms in their lives by providing them with personalized guidance and recommendations. Create curated gift guides for different types of moms, like those who are tech-savvy or enjoy the outdoors, and share them across your marketing channels. You can also offer a personal-shopper-like experience through two-way text messaging or Attentive Concierge™.

Encourage people to buy gifts a few weeks before Mother's Day in the UK (March 19) and in the US (May 12) to avoid the stress of last-minute shopping. Then, as the special day gets closer, switch to promoting two-day shipping or digital gift cards for those (very) last-minute shoppers who still want to give thoughtful gifts.

Remember: Mother's Day can be a tough time for some people. Let your customers know that you care about them as individuals, not just as shoppers. Give them the option to opt out of Mother's Day emails and texts without missing out on other updates or offers from your brand. 

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7. Make the many bank holidays in the UK count

May in the UK brings with it two highly anticipated long weekends: the Early May Bank Holiday on May 6 and the Spring Bank Holiday on May 27.

During these extended weekends, when people have an extra day off work, you can grab their attention with a flash sale or limited-time promotion. Discounts are always popular, but consumers also welcome other shopping incentives like free shipping, gifts with purchase, and buy-one-get-one deals. 

Keep in mind: the Spring Bank Holiday in the UK and Memorial Day in the US both happen on the same day, making it an ideal time to promote seasonal items that help your customers kick off the summer festivities early. 

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8. “Co-host” a classic Memorial Day sale

For many, Memorial Day weekend marks the unofficial start of summer. People eagerly await the huge sales to shop for party supplies and other summer essentials on a budget. Launch your Memorial Day sale early to tap into the excitement and help your consumers prepare for popular long-weekend activities like going to the beach and barbecuing with friends and family.

Send friendly reminders to non-purchasers through email and SMS based on their engagement. Then, right before the sale ends, send a "last chance" or "final hours" message to nudge anyone who still hasn't converted.

Memorial Day is also an opportunity for food and beverage brands and other retailers to drive foot traffic. Use geo-targeting to send local subscribers exclusive in-store offers or simply include a link to your store locator in your email and SMS campaigns. The goal is to make it easy for your customers to stock up on snacks, drinks, and anything else they need for the weekend. 

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9. Congratulate new grads all month long in May

Graduation season typically begins in May and continues through June. Show your customers that you truly care about their milestones and achievements by creating campaigns for the next graduating class. Offer discounts on clothing, accessories, or other items to wear with a cap and gown, like dresses, suits, shoes, and jewelry. Promote products that would make great gifts for those embarking on a new chapter in their lives, like gift cards or photo books. 

You can also combine these ideas with two-way text messaging to help people find the perfect graduation outfit for themselves or a present for someone else.

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10. Pair dad jokes with great deals on Father’s Day

Father's Day (June 16) falls just before the last day of spring (June 20). Close out the season by helping your customers celebrate the father figures in their lives. 

Recommend products for all types of dads, such as the sports fan, the bookworm, and the fashionable dad, with curated gift guides. Offer discounts on your most giftable items or launch a store-wide sale so people can choose from a wider selection. As the official date draws closer, shift your strategy to focus on promoting last-minute shipping options and digital gift cards.

Just like other sensitive holidays, be sure to give your customers the option to opt out of receiving Father's Day content, but still stay looped in about other updates and offers from your brand. 

11. Be the perfect +1 during wedding season

Since wedding season is usually from late spring through early fall, June is a good time to start engaging anyone who might be planning or attending a wedding soon.

If you have a dedicated wedding shop, make sure people know about it so they can buy outfits for the occasion, whether they'll be standing at the altar or just attending as a guest. Alternatively, you can recommend items from your shop to be given as a wedding present. 

Pro tip: Adding a Preference Collection form to your sign-up unit is a simple yet effective way to learn more about what someone is looking for. That way, you can usher them to the right content, right from the start, to turn their interest into a conversion.

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12. Refresh your sign-up units throughout the season

There are plenty of opportunities between March and June to connect with your audience and drive revenue for your brand. But don't forget about the potential to convert your website visitors into email and SMS subscribers.

Keep your sign-up units updated throughout the season to create excitement for your best sales and deals. For example, you can start with an Easter-themed sign-up unit in March and then switch to highlighting a donation campaign for Earth Day later in April. In May, you can encourage people to sign up for exclusive access to your can't miss Memorial Day or bank holiday sales. 

If you're not having a sale for a specific holiday, it's still a good idea to refresh your sign-up unit design for spring. Something as simple as adding seasonal imagery or copy could help you capture shoppers’ attention and drive more opt-ins.

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Need more inspiration for your spring marketing campaigns and beyond? Our 2024 Marketing Campaign Calendar is filled with tips and templates for key dates in the US, the UK, Australia, and Canada. You can also browse our SMS gallery, Texts We Love, for more ideas and strategies to try.