Use these strategies to wrap up the holiday shopping season—and the year—on a high note.

It's time to start planning for the last major retail holiday of the year in the UK, Canada, and Australia. Gaining traction beyond these regions, US brands and those based elsewhere—with or without a global presence—can get in on this marketing moment, too.

Boxing Day (December 26) is a traditional gifting holiday that serves as a time to gather with loved ones, watch sports, and hunt for great deals—both in stores and online. While it follows Christmas Day, many brands expand their post-holiday promotions, starting a day or two early or extending them for weeks after.

Not only is it the perfect time to launch sales that help clear out seasonal inventory and make room for new merchandise ahead of 2025. It's also a chance to nurture and build loyalty with all the new subscribers you gain during Black Friday and Cyber Monday. 

Here are some ideas to inspire your Boxing Day marketing strategy, so you can keep the momentum going after BFCM and maximize your end-of-year revenue. 

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1. Bully Bunches: Convert seasonal shoppers into subscribers

To boost email and SMS subscriber lists, natural dog chew brand Bully Bunches launched a festive Boxing Day sign-up unit on its website. Complete with a seasonal background image and generous 40% discount—exceeding their usual sign-up offer—shoppers were heavily incentivized to opt in and treat their furry friends to some post-holiday treats.

After signing up, subscribers were greeted with a festive welcome message and coupon code to start shopping. Bully Bunches also ran the 40% off for existing subscribers.

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2. Claire’s: Capture additional demand with an early start

Claire’s jumped ahead of the competition by launching their sale a day early. Their Christmas Day text message began with warm season's greetings and sweetened the deal with an additional discount code. Although Boxing Day has traditionally been the big shopping holiday Christmas week, marketers are seeing increased sales on Christmas Day as shoppers have a lot of leisure time and are still looking for seasonal deals.

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3. Hey Bud: Launch an exclusive SMS flash sale 

Make SMS your VIP channel by adding an element of exclusivity and rewarding loyalty with extra discount codes for text subscribers. For Boxing Day, build an additional sense of urgency and FOMO with a flash sale, taking a cue from skincare brand Hey Bud.

Get creative with copywriting and tailor your messages to mirror the limited-time nature of the event and motivate customers to act quickly. This approach not only leverages exclusivity but also encourages fast engagement.

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4. Ninja Kitchen: Treat self-gifters to special promotions

Christmas may be about gifting others, but Boxing Day is often a time for people to snag purchases for themselves. Ninja Kitchen leaned into this trend by sending an SMS message that promoted the idea of ‘treating yourself to the gift you really want’. Not including an incentive, this strategy leaned on the appeal of self-indulgence and the thrill of post-holiday shopping.

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5. The Inkey List: Highlight best sellers, top-rated and viral products

The Inkey List enticed new SMS subscribers and site browsers who had yet to purchase with offers on their best sellers. By providing these well-known sought-after products at a discount and calling them out, The Inkey List not only introduced new customers to their fan-favorite skincare solutions but also capitalized on existing positive brand awareness to incentivize immediate purchases.

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6. Monsoon: Retarget your engaged segment

Reconnect with customers who have expressed buying intent by recently abandoning their carts or clicking on an initial message without completing a purchase. Re-engage them using tailored offers or reminders to transform their initial interest into a final sale.

Monsoon used Boxing Day to prepare for the next holiday by retargeting SMS subscribers who had clicked the link on their previous sale announcement text but hadn’t made a purchase. The follow-up message offered the same discount while also highlighting the upcoming New Year’s Eve celebrations, a time when many customers will be sporting new party outfits. Something Monsoon is renowned for.

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7. Knix: Encourage an in-store experience to drive conversions

Shapewear retailer Knix tailored their SMS messages based on the location of their subscribers to boost in-store visits during Boxing Day. Using Attentive’s geo-targeting, those living within a 50KM radius of a store received an offer and a personalized invitation to visit their nearest shop. This strategy helped foster a stronger connection with their local subscriber base and encouraged customers to come in and try on shapewear, which often benefits from in-store fitting.

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Try incorporating some of these strategies into your post-holiday campaigns to create memorable brand experiences that drive conversions. Check out our SMS gallery, Texts We Love, to find (and bookmark) campaign ideas for Boxing Day and beyond.