Discover how the best brands use cart abandonment
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
TEXTS WE LOVE
Why We Love It:
Westgate Resorts, a travel and hospitality company, welcomed new SMS subscribers with spooktacular savings and exclusive offers, like taking up to 25% off their next stay. New subscribers are often ready to take action and convert—in fact, we’ve found that 7% of customers make a purchase in the first 72 hours after subscribing to a brand.
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Why We Love It:
A countdown is a great way to generate excitement, clicks, and conversions, and Freebirds World Burrito did this with 12 Days of Freebies. Subscribers had to opt in to these daily messages and exclusive offers, but could take a sneak peek to see what mouthwatering offers were on the table. This is a smart way to segment their audience, as it lets them spot loyal customers and figure out which deals their customers like the most.
Why We Love It:
Fast casual restaurant Freebirds World Burrito tapped into their subscribers’ curiosity mindsets by teasing what their limited-time mystery offer could be. A free item, or a percentage-off discount? Subscribers could satisfy that curiosity and unlock a great offer by clicking the link in the SMS message.
Why We Love It:
Outdoorsy, a popular RV rental brand, reached out to their subscribers with a text message to help them plan an affordable and exciting Labor Day weekend. By offering a simple, easy-to-remember discount code that gave subscribers 10% off their rentals, they made it effortless for subscribers to include Outdoorsy in their holiday plans and enjoy a memorable adventure.
Why We Love It:
RV rental company Outdoorsy messaged subscribers announcing a flash sale where they could save 10%. They used an easy-to-remember redemption code—it was the brand’s name—and their messaging played up FOMO to make sure no subscriber would want to pass up the chance to save on their next outdoor adventure.
Why We Love It:
SMS subscribers love getting exclusive offers—especially those they can share with friends and family. Rubio’s, a fast casual restaurant, messaged subscribers to let them know that as a rewards member, they would have an offer for two entrees for $16 already loaded in their account. If recipients weren’t already in the membership program, they could quickly join right from their phone to get this great Memorial Day deal.
Why We Love It:
Fast casual restaurant Rubio’s texted subscribers over Labor Day with an offer to earn double points as rewards members. By including a link for easy sign-up, they made sure any subscribers who weren’t already members could take advantage of the special offer, too. The message encouraged subscribers to relax during the Labor Day weekend by letting Rubio’s cook for them.
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Why We Love It:
Luna Grill reminded subscribers to treat mom to a Mediterranean escape by dining at one of their locations. They incentivized subscribers to stop in and pick up a $50 gift card by adding a $10 bonus card. This strategy provides customers with the immediate value of the gift card, and encourages them to return and spend more than the bonus gift card’s value.
Why We Love It:
Fast casual restaurant Luna Grill offered subscribers a treat for Halloween. With the purchase of an adult entree, kids in costume could eat for free before loading up on candy. This strategy can increase foot traffic as families are always looking for affordable dining options. While kids' meals might be free, adult purchases can lead to more sales because adults are likely to order other items like appetizers, desserts, or drinks. This strategy can also improve customer loyalty—parents appreciate businesses that cater to their needs and budget.
Why We Love It:
LATHER, a personal care brand, offered subscribers double the loyalty points on top of 25% off. Promoting a loyalty program is a great option to tap into the power of self-gifting without calling it self-gifting, because customers can save up their points for a special gift or perk in the future. These memberships are a great way to strengthen customer loyalty, increase lifetime value, and reaffirm the value your brand offers customers.
Why We Love It:
Personal care brand Pureology promoted stocking up during the biggest sale of the year with the added bonus of a free gift. This message is perfect for both generous gift-givers and savvy self-gifters alike, as shoppers eagerly await BFCM deals to save big and stock up on their favorite products. Whether Pureology's customers are treating themselves or sharing the love, everyone can appreciate a well-timed shopping reminder featuring a fantastic discount.
Why We Love It:
Clothing retailer 1987 invited subscribers to treat themselves to some self-gifting during the holiday season. The message was playfully conspiratorial as they promised they’d keep their subscribers’ self-gifting shopping hush-hush and tempted them with a peek at the newest arrivals in their holiday edit collection.
Why We Love It:
Accessories retailer Have Some Fun Today sent this SMS to capture the interest of shoppers looking for gifts for others and those looking to treat themselves. By crafting a message that resonated with both segments, their campaign captured a wider audience and boosted average order value as shoppers splurged on treats for themselves and loved ones.
Why We Love It:
Gift sets and bundles make for great holiday promotions as shoppers can divvy up the products and give them as gifts—or even keep a few items for themselves. Marin Skincare offered a discount on pre-built and custom bundles for Black Friday, but added a touch of urgency by telling subscribers to get theirs ordered before everyone else does.
Why We Love It:
Marleylilly's holiday promotion cleverly blended self-gifting with Black Friday deals. By offering a free travel bag set with purchase, they subtly encouraged shoppers to treat themselves while choosing gifts for others. With the year's lowest prices quickly coming to an end, there was an added sense of urgency to snag those deals before they vanished.
Why We Love It:
Fashion and accessories brand Olivela tapped into the emotions of self-worth and indulgence in their self-gifting campaign by announcing a new holiday: Self-gifting Saturday. Subscribers got in on the fun by gifting themselves something that simply made them feel good. Olivela linked to new arrivals so subscribers could explore fresh finds and treat themselves to something in just a few taps.
Why We Love It:
Clothing retailer MATE the Label sent this SMS over the holiday season inviting subscribers to indulge in a little self-gifting with a whopping 50% off everything. The gentle nudge created urgency by reminding shoppers that the year's biggest sale was nearing its end, and sparked some delightful impulse buys.
Why We Love It:
Can’t wait for October for spooky season? Neither can many consumers. Forest Ink, a clothing and swimwear retailer, tapped into the growing trend of Summerween, the unofficial holiday that gets a head start on celebrating all things spooky. Forest Ink used it as a way to offer their subscribers a great discount of 40% off. To invoke FOMO, the sale would be ghosting subscribers at midnight.
Why We Love It:
Drink Poppi used SMS to maximize visibility for an influencer campaign featuring Hailey Bieber. Subscribers could get ready for Halloween like Bieber by snagging their favorite drinks—as well as get 20% off their next order.
Why We Love It:
ONEHOPE Winery used SMS to remind customers about shipping deadlines. Subscribers would have a real fright night if they didn’t get their order delivered for Halloween celebrations. ONEHOPE used one message to remind customers of the purchase cutoff date for on-time delivery, and created a sense of urgency with an additional discount on bundles.
Why We Love It:
Farmacy Beauty understands that the struggle to remove Halloween makeup can be a nightmare. That's why they texted subscribers about their Green Clean product line. By providing a direct link to these products, they spared customers the hassle of searching and clicking, streamlining the path to purchase.
Why We Love It:
Instant delivery may be a thing in movies about magic; our shopping magic is BOPIS (Buy Online, Pick-up In-Store). Claire’s tapped into this convenience, sending subscribers a last-minute SMS reminder that they could shop online and quickly collect their items in-store to complete their Halloween looks.
Why We Love It:
Kodiak Cakes used SMS not to promote a spooky season sale, but to share a fun Halloween-themed recipe. Not every marketing moment has to be about a promotion. By providing value to subscribers, they foster a stronger brand connection without asking for immediate purchases. Additionally, by monitoring engagement with this message, Kodiak Cakes can tailor follow-ups, suggesting related products or alerting subscribers to price drops on recipe ingredients.
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Why We Love It:
The INKEY List UK engaged subscribers with a question that’s asked all Halloween night: Trick or treat? They used two-way texts to let their subscribers choose if they wanted a trick or if they deserved a treat. It was a great way to create an air of mystery and put subscribers in charge of what kind of reward they got back from the brand.
Why We Love It:
It’s creepy and kooky and most likely the shampoo used by a Halloween icon before she braids her hair, but most importantly, the black shampoo from Function of Beauty is a seasonal product. The limited-time nature of this offering compels consumers to shop immediately so they don’t miss out—and using SMS is the best way to serve that immediate need.
Why We Love It:
No tricks this spooky season from snack brand Bobo’s. They offered a free bite with all orders that were placed the day this message went out. This was a smart strategy to drive some urgency in getting that Halloween treat, and didn’t require Bobo’s to discount their products.
Why We Love It:
Slip UK, a pillowcase and sleep accessories retailer, used SMS marketing to announce they were slashing prices with a spooky flash sale. By automatically applying the discount, Slip UK made it easy for subscribers to shop the sale without remembering a promo code. The only thing subscribers had to do was shop ASAP, as the sale was only for 24 hours.
Why We Love It:
Instead of promoting a flash sale, Beis aligned their SMS message with Labor Day by inviting subscribers to check out their selection of work bags, tapping into seasonal transitions.
Why We Love It:
Greylin rewarded VIPs with an extension to shop the Labor Day sale after the holiday weekend was over. They also offered loyal customers an additional 40% off as an extra incentive to shop, but they had to hurry as the deal ended at midnight.
Why We Love It:
Oh Beauty sent this SMS campaign to remind customers it was their last chance to shop the Labor Day sale and enjoy 25% off most products. The emojis enhanced the message and conveyed that time was running out on the flash sale on beauty products.
Why We Love It:
Southern Proper made it easy for customers to get discounted prices during the Labor Day sale by not requiring a promo code. The shopping experience was streamlined as customers didn’t have to remember a code in case they wanted to shop the sale later. Southern Proper could still track shoppers with unique URLs or UTM tracking. The 30-60% off was a clickable incentive, and the brand let customers know that this was the biggest sale of the year.
Why We Love It:
Pittie Clothing Co. used SMS marketing to increase average order values during their Labor Day sale by running a buy two, get the third for free sale. The image worked well with the timing of this campaign, as customers gear up for cozy fall weather—and that applies to their furry friends, too.
Why We Love It:
Mattress brand Each Night led with price to grab the attention of subscribers who are on the hunt for a deal. They also used copy that created a sense of urgency by saying the Labor Day sale was a limited-time event and that the sale wouldn’t last long. It was a simple, but effective message that encouraged subscribers to shop right away.
Why We Love It:
Beachwaver made sure their customers didn't miss out on their Labor Day sale and amazing offer of 50% off by combining email and SMS. The email hit inboxes first to give shoppers time to browse and find the perfect hairstyling tool. Then, the brand followed up with an SMS message to drive immediate action and sales by reminding subscribers of the promo code to use as well as reminding them that the sale was coming to an end.
Why We Love It:
ELEMIS gave VIPs access to the Labor Day sale a day early so loyal customers could get their items before they sold out. They also got 25% off everything on the site. The brand can track how people use promo codes to see if regular shoppers use these benefits. They can also test other benefits like a free gift or free shipping.
Why We Love It:
Morris Home, a furniture and home decor retailer, used MMS to let customers know about their Labor Day sale, as well as to keep a lookout for a physical coupon that would soon arrive in their physical mailbox. While customers waited for their mail, they could still browse and find the items they could then buy at a discounted price. This multi-channel approach allows for more touchpoints with customers, and opportunities to upsell or cross-sell as they browse.
Why We Love It:
Clothing retailer Sashka Co. used SMS marketing to inform subscribers about their Labor Day sale, as well as tease their new colors—giving customers a reason to return to the site and look through the inventory. They promised cute new colors and created an easy-to-remember promo code for customers to use when it came time to check out.
Why We Love It:
Meat delivery service Rastelli's caught subscribers' attention with an image of a Labor Day cookout. Their text also reminded customers to order by midnight to get their provisions in time for the holiday. This MMS also included the attention-grabbing revolving red light emoji to highlight the urgency of this last call message.
Why We Love It:
Protective phone case brand CASETiFY made it easy for everyone in the family to get a phone case to reflect their personal style and save money at the same time. By increasing the discount with each item purchased, customers were more likely to purchase more and increased CASETiFY’s average order value. CASETiFY could also track phone models and then upsell customers later by offering the case style but for a newer phone model.
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Why We Love It:
Families are looking for ways to save money on back-to-school supplies. This includes tasty, healthy snacks for lunch or to eat at home after school. Bobo’s offered subscribers a BOGO 50% off deal that both saved them money and stocked the pantry.
Why We Love It:
Hot Topic wanted to make shopping for back-to-school easier for their subscribers. They took advantage of the conversational nature of SMS, asking which products subscribers were buying so they could immediately direct them to the products that matched their search.. Not only did they make it easier for subscribers to shop relevant categories, the brand can now personalize future promotions based on the subscribers’ self-identified interests.
Why We Love It:
Kodiak Cakes shared some VIP content perfect for busy families once school was back in session. This non-promotional SMS campaign linked subscribers to a helpful recipe book filled with time-saving and nutritious dishes perfect for quick breakfasts, grab-and-go lunches, as well as after-school snacks and desserts that families could enjoy together while doing homework.
Why We Love It:
Thread Wallets helped customers show off their school spirit with school color-inspired wallets and accessories. The wallets were perfect for students, alumni, and supportive family members. Subscribers would be eager to click and find out if their schools were represented and get their new wallet before heading back to school.
Why We Love It:
An annual back-to-school essential is a new bag, and Claire’s was ready to help subscribers bag a good deal on backpacks–and everything else. To further entice shoppers, the brand offered 2x the rewards points during their back-to-school sale, doing double duty to encourage shoppers to buy more and incentivize them to join their rewards program if they hadn’t already.
Why We Love It:
Back-to-school isn't just about students. It's also time for teachers to shop for essentials. The Happy Planner used SMS marketing to announce a new collection with a 25% off sitewide sale, reminding subscribers that they’ll save more when they buy more.
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Why We Love It:
Big Blanket Co. used a countdown timer sign-up unit effectively to market their own gift of time for new subscribers by offering free two-day shipping. The countdown to the holidays was on, and Big Blanket Co. shoppers were guaranteed to have their gifts delivered just in time. This provided an excellent opportunity for Big Blanket Co. to better understand their customers and how far out they started shopping for holiday gifts so they can better segment their audiences next year.
Why We Love It:
Customers were eagerly awaiting Lulu & Georgia’s anniversary sale offering 25% sitewide, and a countdown timer made it even easier for them to know exactly when to come back to the website and shop. Website visitors could become Insiders and get emails and texts to be notified of other sales or exclusive offers.
Why We Love It:
Jewelry retailer Catbird used a countdown timer sign-up unit to generate excitement around their collaboration with J.Crew. Hours ahead of the launch, consumers could sign up to get first access to the collection and a bonus welcome offer as a token of appreciation. The brand also subtly hinted that subscribers could expect more “perks” to come.. Catbird nailed creating that sense of urgency and excitement around an exclusive offering with immediate rewards for new subscribers.
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Why We Love It:
The Frye Company used a countdown timer sign-unit to let website visitors know their Semi-Annual Sale Event was coming up. If you were a new subscriber, you’d be alerted to shop the sale and save an additional 10% on your first purchase.
Why We Love It:
BEIS, a brand known for its travel accessories, came up with a smart strategy for their countdown timer sign-up unit. In addition to receiving exclusive sale alerts for the upcoming Black Friday, new subscribers also received a 15% discount on their first purchase. This move is likely to result in recurring purchases and an overall boost in customer lifetime value for BEIS.
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Why We Love It:
Boston Proper, a clothing retailer, enticed new subscribers with VIP access and 20% off their Memorial Day sale. With the countdown timer sign-up unit only having hours or minutes left, it created a sense of urgency for subscribers to enroll if they wanted the benefits of exclusive early access. They also used an element of social proof and scarcity by showing how many other people had already signed up for VIP access.
Why We Love It:
Blenders Eyewear surely made website visitors’ eyes widen with their countdown timer sign-up unit that was counting down to a new drop. New subscribers would get first access to the latest eyewear collection and they would get a discount code for 15% off their next order. Talk about a win-win. With the right tracking in place, Blenders Eyewear would be able to better personalize SMS messages with product recommendations or retargeting campaigns.
Why We Love It:
UK-based skincare brand The INKEY List gave their customers the prime treatment during Prime Day with exclusive access and savings on custom kits. Members could pick their favorite tried-and-true products or take advantage of the discount to test out new lines. This limited-time deal was only for members, reinforcing the benefits of being a member and driving long-term loyalty.
Why We Love It:
Protein-packed breakfast brand Kodiak Cakes dished out the savings using both SMS and email to get customers to take a bite out of their Prime Day deal of 20% off oatmeal variety packs. The SMS campaign included individual links to the featured products so customers could quickly buy their preferred product, or try something new at a discounted rate.
Why We Love It:
Thread Wallets has redefined minimalist carry goods but wanted to maximize the savings for customers with their Prime Day deal of 50% off. They ensured customers knew about this amazing deal by using SMS and email to drive subscribers directly to their Amazon store, where they can do all of their shopping in one place.
Why We Love It:
CALPAK customers were already primed for finding deals on Prime Day, but instead of directing customers to Amazon, the brand ran an exclusive sale on their website, enticing customers with a limited-time offer of $20 off a purchase of $150. Customers still got a prime discount but could shop exclusive items on CALPAK’s site. By purchasing directly from the site, CALPAK could then re-engage these customers later with post-purchase or customer loyalty campaigns.
Why We Love It:
Marleylilly used the element of surprise to boost engagement and revenue from their 4th of July sale. They started with an enticing offer: 30% off everything on their website. Then, just as customers thought the sale was ending, Marleylilly extended the deal for another 48 hours. This move created a renewed sense of urgency for people who missed the initial offer to quickly take advantage of the extra time to shop.
Why We Love It:
Paravel tapped into the summer vacation mindset by launching a sale on their top-selling luggage sets right before the 4th of July. They announced the sale a few days early and gave customers a full week to check out their curated selections. By setting a clear end date for the discount on July 6, Paravel made sure their eco-friendly luggage options stood out to summer travelers looking for quality gear.
Why We Love It:
Over the 4th of July, Peet's Coffee launched a subscription sale to make sure coffee lovers never run out of their favorite blends. The two-day promotion offered customers a discount on their first three subscription orders to help drive immediate sales. But it also laid the groundwork for long-term customer loyalty by setting up guaranteed repeat purchases.
Why We Love It:
Bulova added a colorful twist to their 4th of July savings event. Instead of launching a more traditional sitewide sale, the watch brand matched the theme of the weekend by only discounting their red, white, and blue models. The approach was a fun way to highlight a special selection of their watches while offering customers a great limited-time deal.
Why We Love It:
Blenders Eyewear treated their customers to an exclusive deal for the 4th of July: free shipping on any purchase, no minimum required. Shoppers had the freedom to choose any item(s) they wanted, without worrying about reaching a spending threshold. But they also needed to act fast—the offer was only available for one day.
Why We Love It:
Uncommon Goods went the extra mile to make sure their customers wouldn't be left empty-handed on Father's Day. They shared gift guides and shipping deadline reminders, and kept their promotions going until the last possible minute, knowing that the holiday might’ve snuck up on some people. On Father's Day proper, the brand playfully emphasized that digital gift cards are always a great option, too.
Why We Love It:
Bobo’s kept their messaging simple for Father's Day. Rather than launching a sale, the brand opted to share an easy (and delicious) gifting idea with their audience: replenishing dad's stash of beloved oat bars and snacks. The timing of the message—the week before Father's Day—was just right for anyone who still hadn't bought anything for their "oat-standing" dad yet.
Why We Love It:
Little Spoon launched a custom sign-up unit to help turn Father's Day gift-shoppers into email and SMS subscribers. They put their 20% off plus free shipping offer front and center, and included a Preference Collection form for new subscribers to specify their product interests. That way, the brand could personalize future campaigns and increase the likelihood of first-time buyers coming back to make second (and hopefully, third) purchases.
Why We Love It:
Ekster launched their sitewide Father's Day sale well in advance of the holiday. But then, they also unveiled a limited-edition color of their popular leather smart wallet, designed with the special occasion in mind. By announcing the exclusive item early—and highlighting their major discount in the same message—Ekster made sure their customers had plenty of time and motivation to shop.
Why We Love It:
Litter-Robot had a particular type of dad in mind when they launched their Father's Day deal: the Cat Dad. The brand offered a discount of $50 on specific Father's Day bundles, which included their popular self-cleaning litter boxes, along with some top-selling accessories and pet appliances. That way, shoppers could create the “purr-fect” set-up to spoil both the cat dads in their lives and their beloved furry companions.
Why We Love It:
Beachwaver used their browse and cart abandonment reminders to boost engagement and revenue during their Memorial Day sale. They strategically updated the messaging to highlight the final day to get 40% off their entire site. It was a simple yet effective change, but by emphasizing the limited-time nature of their offer, they created a greater sense of urgency for customers to shop immediately and take advantage of the deal before it expired.
Why We Love It:
Since many people eagerly await Memorial Day sales to shop for summer clothing, The Normal Brand invited customers to check out their latest arrivals ahead of the long holiday weekend. Their message came at the perfect time for anyone considering buying a new outfit for the annual barbecues and outdoor gatherings coming up.
Why We Love It:
In honor of Memorial Day, Ritual Zero Proof offered customers a special discount on their Bar Cart Bundle. This limited-time deal was ideal for those interested in purchasing all five of the brand's award-winning non-alcoholic spirits, especially if they had plans to host or attend a get-together over the long holiday weekend.
Why We Love It:
To make the most of increased website traffic around Memorial Day, DW Home launched a custom sign-up unit to tease their upcoming offers and capture new subscribers. They incentivized opt-ins by promising to alert their SMS audience first when their deals drop. And they also created a special welcome journey for these new subscribers, to confirm their early access was secured.
Why We Love It:
Liquid I.V. went all out for Memorial Day, knowing that with summer approaching, people would need to stay hydrated. They offered customers a generous 25% discount to stock up on their favorite electrolyte drink mix flavors. But rather than announcing the sale to everyone at once, the brand gave their VIPs 24 hours of early access to shop the sale first—without the frustration of popular items selling out.
Why We Love It:
In addition to encouraging early gift shopping for Mother's Day, Brilliant Earth made sure to send their audience timely reminders about shipping deadlines. By keeping customers in the loop about the last possible date to place orders, the brand effectively created a sense of urgency while also easing any worries about gifts not arriving on time for that special Sunday.
Why We Love It:
Purity Coffee gave their audience a special Mother's Day treat: 10% off sitewide, plus free shipping. The brand first announced the sale through SMS in early May, ensuring that people had plenty of time to order "the gift of healthy coffee." Then, they continued promotions until midnight on Mother's Day, sending a mix of email and SMS reminders sent throughout the sale period to keep engagement and conversions high.
Why We Love It:
Momofuku made Mother's Day shopping a breeze with curated gift sets that allowed customers to bundle and save. Both options included a variety of the brand's most popular products, with one set created exclusively for Mother's Day and the other made just for noodle lovers. Either way, customers could give more gifts while spending less and treating the moms in their lives to the ultimate flavor experience.
Why We Love It:
Nanit knows that many of their customers are moms themselves, so they made their Mother's Day campaign all about offering them tangible support. The brand used their SMS channel to share postpartum wellness resources like their Venting Vault, a safe space to connect with other parents, and highlight their partnership with Saving Mothers. By engaging their community in an authentic and meaningful way, Nanit made sure the moms in their audience felt truly appreciated.
Why We Love It:
Farmacy Beauty took a more organic and non-promotional approach to messaging their customers on Mother's Day. Rather than promoting a sale, they shared some of their favorite ways to celebrate the occasion. The list of ideas also included a subtle plug for their digital gift cards, reminding anyone who still hadn't purchased a gift that it wasn't too late to pamper the moms in their lives.
Why We Love It:
Rainbow uses AI Journeys to automatically personalize their triggered cart abandonment messages in real time. Instead of sending the same "Hey, you left something cute in your cart" reminder to everyone, Rainbow can now send each customer a unique text, just like the one Ruby got. With the help of AI, Ruby's message was tailored based on the specific products in her cart and was sent at the perfect time, based on her specific behavior patterns, increasing the likelihood of a conversion.
Why We Love It:
LIVELY uses the Attentive Copy Assistant to generate copy for their campaigns. Whether they need to send out last-minute comms or schedule multiple messages—like this one promoting popular styles that are selling out fast—the AI tool has proven to be a big time saver for them. It's like adding an extra member to their small but mighty CRM team, enabling them to craft on-brand SMS copy more quickly and easily.
Why We Love It:
If a new subscriber doesn't convert after opting in to HOKA's SMS program and receiving their welcome offer, AI Journeys automatically sends them a personalized follow-up message. Instead of sending the same coupon reminder to everyone, the AI tool generates a unique message for each subscriber. It goes beyond static content and can incorporate dynamic elements (like social proof) to create a sense of urgency and encourage subscribers to complete the checkout process.
Why We Love It:
Megababe used Attentive's AI copy assistant to come up with ideas for their SMS campaign announcing the exciting news that their products are now available at Walmart. All they had to do was type in a few words, and within seconds, the tool generated a bunch of options for them. Then, they had the freedom to use the suggested copy as is or make a few tweaks—almost like having a teammate to brainstorm and riff on ideas with.
Why We Love It:
Hot Topic uses Attentive Concierge™ powered by Attentive AI™ to make sure incoming messages are never left unread. When subscribers reply to campaigns or abandonment messages with comments like, "Yeah, but you don't have my size," conversational AI is there to help. It can recommend a nearby store or suggest other items available in the customer's size. AI-driven support via SMS not only extends the bandwidth of in-house CX teams, but it also improves response times and customer satisfaction rates.
Why We Love It:
Labor Day is one of the last major sales events before BFCM. To make the most of the increased traffic to their website over the long weekend, JAXXON sent their SMS audience an AI-generated, multi-touch campaign. They announced the sale before the official holiday and then gave non-purchasers one last chance to grab the 20% off discount. JAXXON saved a ton of time and effort by using AI to analyze past performance data and determine the best timing, messaging, and target audience for their campaign.
Why We Love It:
ba&sh used AI to optimize engagement and revenue during their Spring/Summer sale. They kicked things off by inviting subscribers to check out must-have vacation looks on their website. Then, the AI tool analyzed ba&sh's past campaign performance to figure out how many more messages to send to maximize clicks and conversions. It also whipped up catchy, high-performing SMS copy and identified the right segments for each message.
Why We Love It:
Hot Topic wants their text messages to feel friendly rather than sales-focused. By using AI Journeys to personalize every message for each subscriber, the brand has been able to make their browse and cart abandonment reminders more dynamic and engaging. Instead of simply saying, "We saved your cart for you," these triggered messages now sound like a friend sharing a link and saying, "Hey, I think you'd love this. Don't forget to grab it."
Why We Love It:
Anthropologie has a special sign-up unit for anyone who navigates to the wedding section of their website. It includes a preference collection form that asks shoppers to share if they're the bride, the mother of the bride, in the bridal party, or a wedding guest. That way, the brand can usher them to the right content and effectively engage them from the moment they opt in to SMS.
Why We Love It:
With wedding season on the horizon, ReserveBar playfully encouraged their audience to "think outside the wedding registry" when shopping for gifts. The brand directed subscribers to check out their Wedding & Engagement Gift Guide, full of gift ideas for the happy couple, the wedding party, and even the reception.
Why We Love It:
Knowing that Father's Day can be a sensitive time for some people, Uncommon Goods gave their customers the option to opt out of any holiday-related texts. They were also intentional about making sure that anyone who opted out still felt comfortable engaging with the brand during this time, by inviting them to come check out what's new on the site.
Why We Love It:
Who doesn’t love a classic dad joke? The Vitamin Shoppe sent subscribers a playful message on Father's Day, offering them a discount on men's health items for one day only. While the copy didn't explicitly mention the holiday, the campaign was still a fun and effective way for the brand to celebrate the dads in their audience while also driving engagement and purchases.
Why We Love It:
SEIKO celebrated the next graduating class with a fun limited-time promotion: a free branded sticker pack with the purchase of any watch. Subscribers only had a week to take advantage of the offer, and they could only get the bonus item while supplies lasted, creating a sense of urgency for them to click through and shop immediately—before maybe missing out. The brand also made sure to include the names of the watches featured in the GIF, in case people were interested in those particular models.
Why We Love It:
Utz texted their subscribers ahead of Memorial Day, encouraging them to stock up on chips, dip, and other snacks for the long weekend. They included a link to their store locator in the message, so shoppers could easily find Utz near them and get everything they needed to enjoy their unofficial summer kickoff festivities.
Why We Love It:
May in the UK brings not just one, but two, highly anticipated bank holidays. The Range leaned into the excitement around these extended weekends to promote their barbecues, accessories, and utensils—and inspire their customers to make a purchase and kick off the summer festivities early.
Why We Love It:
Marleylilly used Two-Way Journeys™ to make it easy for their customers to find the perfect gifts for the moms in their lives. After asking who someone’s shopping for and prompting them to reply with a particular keyword, the brand set up triggered replies with personalized picks for each type of mom.
Why We Love It:
ELEMIS leads with empathy around Mother's Day by offering subscribers the option to opt out of receiving messages related to the holiday. But the brand also makes sure to keep those who've opted out updated on other special promotions and offers they may be interested in. That way, they can stay in the loop and still shop for themselves, if they need to stock up on essentials, or want to try out some new skincare.
Why We Love It:
Kodiak Cakes sent their customers a short and sweet message on Earth Day, inviting them to learn about what inspires the brand to be "bigger than breakfast." When someone clicked through, they landed on a page all about Kodiak Cakes' conservation efforts and how that ties to their origin story.
Why We Love It:
Crocs used their SMS channel to build hype around their virtual Easter Egg hunt. Subscribers simply had to reply with the keyword "EGGHUNT" to join the fun and find discount codes ranging from 20% off to $150 off hidden all over Crocs' website. They encouraged everyone who signed up to start filling up their carts early, so they'd be ready to check out when they got the "Ready, set, go!" text.
Why We Love It:
Color Wow decided to put the jokes aside on April Fools' Day and give their VIP subscribers early access to their best sale of spring instead. But the hair care brand still had fun with their campaign, including a punny discount code ("NOFOOL") and an eye-catching GIF in their message to emphasize the major discount and drive sales.
Why We Love It:
Cocofloss caught their customers' attention on April Fools’ Day with a "spicy" take on their beloved floss: instant noodles-flavored. The kicker? The limited-edition collection of savory flosses was actually real and only available for one day. The unexpected campaign created a sense of urgency for people to shop and be one of the lucky few to get their hands (or should we say teeth) on the rare item before it sold out.
Why We Love It:
When Thread Wallets dropped their spring collection, they sent customers a message encouraging them to come check out what's new. To make sure the message really caught people's attention, the brand included an eye-catching GIF showcasing some of the fresh new items available. That way, if someone saw a product they liked, they might be more inclined to click through and buy it immediately.
Why We Love It:
Third Love encouraged customers to celebrate the much-anticipated change of seasons by treating themselves to some fresh new bras. Rather than offering a discount code or other shopping incentive, the brand tapped into the annual tradition of spring cleaning. The timely message was a fun and effective way to inspire an "out with the old (bras), in the new (better ones)" mindset and drive purchases.
Why We Love It:
Lunya wanted to make sure that anyone who waited too long to do their Valentine's Day shopping could still get thoughtful gifts for their loved ones on time. With only a few days left before the 14th, the brand reminded subscribers about their cupid-approved digital gift cards. They also invited subscribers to shop in-person for personalized guidance (and complimentary gift wrapping, of course).
