Discover how the best brands use cart abandonment
text messages to engage mobile consumers & drive revenue.
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
TEXTS WE LOVE
Why We Love It:
Healthy snack brand HighKey sent a playful text message teasing their "JUMBO-SIZED" announcement. They blurred out part of the picture to keep their announcement a secret, while still giving subscribers a sneak peek at what was coming. The brand also included a 15% off discount in case subscribers couldn't wait. HighKey then followed via SMS up a couple of days later to officially let subscribers know they could purchase jumbo-sized bags of their popular mini cookies.
Why We Love It:
Online art gallery overstockArt.com helped text messaging subscribers ring in the new year by offering them $200 off their next order. The brand included the coupon code (NEW200) and ended the message with a clear, urgent CTA to "Shop Now."
Why We Love It:
The Happy Planner texted its “VIP” subscribers with a special combination offer that included their new storage box and sticker books at a discounted price. The brand included a playful GIF that gave SMS subscribers a preview of the storage box. The Happy Planner ended with a clear CTA to “tap the link to get it now!”
Why We Love It:
Used and rare books retailer Biblio collects email addresses and phone numbers simultaneously through Attentive’s 2-in-1 sign-up on mobile. This is an effective strategy for seamlessly collecting new subscribers on both channels. Even better—through our integrations, we automatically pass back email data to your ESP, meaning no manual uploads.
Why We Love It:
Used and rare books retailer Biblio encouraged their SMS subscribers to order a new book. The brand included a coupon code for 10% off purchases of $25 or more—for one weekend only. Biblio paired their text message with a fun GIF to ensure it caught subscribers’ attention.
Why We Love It:
Eyewear retailer LensDirect text subscribers to let them know they could skip the waitlist and pre-order their new limited edition sunglasses. To further incentivize subscribers, the brand also included a 20% off coupon code to use with purchase.
Why We Love It:
Grocery delivery brand Mercato sent a helpful text message to subscribers, encouraging them to “save your weekend!” and let Mercato do their grocery shopping. The delivery brand ended the message with a clear CTA to “order now” and direct link to complete their order.
Why We Love It:
Snack brand Utz texted SMS subscribers with exclusive first access to shop their “Snack into Spring” sale before anyone else. They paired the sense of urgency in their text message with a fun, attention-grabbing GIF that echoed the big sale.
Why We Love It:
Online macarons store Pastreez simultaneously collects email addresses and phone numbers using Attentive’s 2-in-1 sign-up units. New subscribers receive seven free macarons in return for opting in to Pastreez’s email and texts.
Why We Love It:
Online macarons store Pastreez texted subscribers about their new spring macaron flavor, Caramel Pistachio. They focused on building a deeper connection with subscribers by letting them know that the new flavor was their French chefs’ favorites this season. Pastreez ended the message with a link to the new flavor so subscribers could quickly complete their purchase.
Why We Love It:
Lobster delivery service Get Maine Lobster reminds SMS subscribers about items they’ve left behind in their online cart by sending well-timed abandoned cart messages. These automated text messages nudge subscribers to complete their online checkout before it’s gone—an effective way to drive revenue that would have otherwise been lost.
Why We Love It:
Lobster delivery service Get Maine Lobster quickly announced a new BOGO sale to SMS subscribers. They provided a seasonally relevant discount code (“Spring20”), and let subscribers know they would receive free shipping with their orders—an effective promotion whether or not you can offer a discount alongside it.
Why We Love It:
Online Spanish food retailer La Tienda celebrated their 25th anniversary with SMS subscribers. As a family-run business, La Tienda included a photo of the Harris family with a “25th Anniversary” stamp on the image. They ended the message with a CTA to shop their owners’ all-time favorites.
Why We Love It:
Online Spanish food retailer La Tienda texted subscribers about their limited-time sale on “Spain’s finest ham, sliced fresh at La Tienda.” They included the sale’s deadline (“Ends tonight, midnight ET”), an effective way to drive immediate action through SMS.
Why We Love It:
La Colombe Coffee Roasters sent a text to subscribers to let them know their bestselling coffee and cold brews are available in bulk sizes. This is an effective strategy to help subscribers learn more about your brand and encourage them to make a purchase, without having to provide a discount or special offer.
Why We Love It:
La Colombe Coffee Roasters used text messaging to quickly alert subscribers about their back-in-stock Hazelnut Draft Latte. They ensured a sense of urgency by letting subscribers know it’s back only for a limited time, so they should purchase it while they can.
Why We Love It:
Dairy-free coffee creamer brand nutpods texted subscribers about their “Confections Collection” product launch to ensure their audience saw the new item was now available for purchase. They included an image of the new collection and gave subscribers the option to purchase on Amazon or nutpods.com.
Why We Love It:
Dairy-free coffee creamer brand nutpods sends well-time abandoned cart reminders to SMS subscribers who’ve left the site before completing their purchase. The brand uses their playful brand voice in the text (“get to sippin’”) and includes an image to help remind subscribers what they’ve left behind.
Why We Love It:
To help text messaging subscribers celebrate Easter, grocery delivery brand Mercato sent a well-timed SMS reminder that offered $10 in savings on purchases of $50+. They included an eye-catching seasonal graphic and a link back to their site so subscribers could quickly make their purchase.
Why We Love It:
Snack brand Utz texted their subscribers with a seasonal, limited-time offer focused on celebrating National Cheese Lovers Day. This playful message offered subscribers a 20% off discount on cheesy snacks to play into the food holiday. Utz communicated the urgency of this limited-time offer (“TODAY ONLY” and “HURRY! Offer expires at 12pm!”) and ended with a direct link to shop their selection of cheesy snacks.
Why We Love It:
Baked by Melissa texts subscribers helpful shipping deadline reminders to drive last-minute orders just before holidays. For Valentine's Day, the brand created a sense of urgency to purchase while also providing a discount. These helpful reminders drive more online orders and help customers rest assured that their treats will arrive in time to celebrate.
Why We Love It:
Draper James connects with SMS subscribers in a direct, engaging way to learn what they want through two-way text messaging. The women’s apparel retailer sent a text message to all subscribers inviting them to join a virtual Easter Egg Hunt on their website. This campaign created an exciting and unique opportunity to engage subscribers with content specifically relevant to them.
Why We Love It:
Urban Outfitters drives SMS list opt-ins with Attentive’s “two-tap” sign-up flow on their mobile website. Providing new subscribers with the chance to win $500 is an exciting incentive to prompt them to sign-up without offering a direct discount.
Why We Love It:
Sustainable jewelry brand Pura Vida Bracelets sent out this message to its SMS subscribers to promote the Charity Wildlife Collection. The message ends with a direct link to shop the collection and “do some good!” Pura Vida extends their support for social causes to all communication channels, including text messaging, to maintain its authentic brand voice and spread the word about the initiative.
Why We Love It:
Pura Vida Bracelets uses its text messaging channel to communicate with subscribers about the many different causes it helps support. In this message, the brand is promoting their Charity Originals bracelets, ending with the call to action to “shop for good.” By including the image that says “Wearing is Caring,” the message both showcases the product and promotes the cause.
Why We Love It:
Rainbow drives text messaging and email opt-ins with Attentive’s 2-in-1 sign-up unit on its mobile website. Since the apparel brand sees 80% of digital revenue coming from a mobile device, these sign-up creatives are a great way to reach customers and engage them on their preferred platform.
Why We Love It:
Fashion brand Cynthia Rowley used SMS to promote their best-selling dress. The message includes a vibrant image of the dress and a direct link to the product, standing out to subscribers and encouraging them to shop.
Why We Love It:
Cynthia Rowley—a fashion and lifestyle brand—drives text messaging opt-ins on its mobile website using Attentive’s “two-tap” sign-up technology. By offering a 10% off incentive, Cynthia Rowley can quickly grow their SMS subscriber list. After a subscriber joins, they receive an automated series of “welcome” messages introducing them to the brand.
Why We Love It:
American jam band Umphrey’s McGee promoted their Zonkey reissue to their fans via text messaging. In addition to ordering the vinyl, Umphrey’s McGee also let subscribers know that they’d be entered to win a signed copy of the original. They also included an eye-catching graphic of the vinyl and a direct link to shop.
Why We Love It:
The official store of Bruce Lee texted subscribers about new limited edition stamp and postcard sets. They ended the message with a clear call to action to “Get yours here” and a direct link to the new product. They also included an image with the text message that gave a sneak peek of some of the new stamps, a great way to give subscribers a preview and drive more immediate action.
Why We Love It:
The official store of Bruce Lee uses text messaging to update fans on new offers. In this text, they promoted their “Be Water” membership program, where members would have a chance to win monthly giveaways. Bruce Lee included a direct link to join the membership program, and added an eye-catching GIF to catch subscribers’ attention immediately.
Why We Love It:
Country artist Tim McGraw texted subscribers to let them know this was their last chance to get 20% off the entire store. He created a sense of urgency in the text stating that the “Sale ends Friday, December 11!” The text message also included a graphic that listed additional offers, such as 10% off Grit & Grace Book & Book Bundles.
Why We Love It:
Country artist Tim McGraw used text messaging to promote his new MCGRAW MACHINE HITS and an offer to pre-order to get an instant download of one of his new tracks. As a personal channel, text messaging provides an effective way for artists to directly engage with their biggest fans while also driving sales.
Why We Love It:
The Brooklyn Museum celebrated “Museum Store Sunday” with their SMS subscribers by offering a limited-time discount. The text message includes the code (“MUSEUMS”) that subscribers could use at checkout for 35% off.
Why We Love It:
During the holidays, the Brooklyn Museum texted SMS subscribers about the store’s JR collection. The message includes a recognizable image of the artist’s work and conveys a sense of urgency, encouraging subscribers to take advantage of the “today only” offer for holiday gifting.
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—texted subscribers in the New York Tri-State area to let them know they’ve extended their hours of operation. By using geo-targeting in their text send, they ensured that only subscribers that this was relevant to would receive the message. They ended the text message with a link to purchase tickets so subscribers could “take a dip in Lake Sloomoo!”.
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to alert subscribers in the Los Angeles area about their new pop-up location at Westfield Century City. By using geo-targeting in their text send, they ensured that only subscribers who this was relevant to would receive the message.
Why We Love It:
Sloomoo Institute—a pop-up museum dedicated to all things slime—used their text messaging channel to send subscribers an invitation to purchase a ticket for a one-hour virtual Zoom class. They created a sense of urgency in their CTA (“BOOK BEFORE WE SELL OUT!”), an effective tactic to drive immediate action.
Why We Love It:
Food52—innovator in the food, cooking, and home space—used text messaging to let subscribers know about their mini fireplace. They included creative messaging in their signature voice (“yep, that means s’mores are always on the agenda”) to provide inspiration to subscribers on how they could use the fireplace. They ended the text with a direct link back to the product for easy checkout.
Why We Love It:
Food52—innovator in the food, cooking, and home space—promoted their French Oak Serving Boards to text messaging subscribers. They included an eye-catching GIF of the product being used, with “lots and lots of Brie,” to inspire subscribers with different ways to use the serving boards. The text ended with a direct link to the product, so subscribers could easily complete their purchase.
Why We Love It:
Food52—innovator in the food, cooking, and home space—sent SMS subscribers a “foolproof recipe for cinnamon rolls.” They included a mouth-watering image of the cinnamon rolls and ended with a link to their blog post that contained the recipe.
Why We Love It:
WeWoreWhat sent SMS subscribers a message highlighting what other customers were wearing, repurposing user-generated content to showcase the outfits. They used their friendly, approachable voice (“Excuse us while we obsess over how you’re wearing WeWoreWhat”) and ended with a clear CTA to shop the latest collections.
Why We Love It:
WeWoreWhat texted subscribers encouraging them to shop their latest “good mood” accessories. They included a GIF that showcased some of their accessories. This is an effective example of an engaging text message that does not include a discount but still drives revenue.
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—invited text messaging subscribers to register for her free workshop. She let subscribers know that limited tickets were available, a great strategy to drive immediate action.
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to remind her subscribers to join her for live Q&A’s on Instagram. In the text, she includes what subscribers can expect to learn and ends the message with a link back to her Instagram account.
Why We Love It:
Dr. Caroline Leaf—a communication pathologist, cognitive neuroscientist, and bestselling author—uses text messaging to send words of encouragement to her subscribers and invite them to listen to recent episodes of her podcast, Cleaning Up The Mental Mess.
Why We Love It:
Represent used text messaging to promote a new merch collection from Jonathan Van Ness (know as JVN). They infused the message with JVN’s signature voice (“Stun, Queen!!”) and let subscribers know to shop now since the collection would only be available for a limited time.
Why We Love It:
Represent sent a text message to subscribers to promote Mark Tuan’s new XC3 Collection drop. Since it’s a limited-time drop, promoting it via text messaging ensures subscribers would see the message in time to complete their purchase before the collection was no longer available.
Why We Love It:
Represent, a custom merchandise platform, uses Attentive’s 2-in-1 sign-up unit on their website, allowing them to quickly scale their email and text messaging subscriber lists simultaneously. After a visitor opts in for both channels, they’ll be entered to win a $250 Represent gift card.
Why We Love It:
Fast casual restaurant Jason’s Deli sent a text message highlighting various ways subscribers could enjoy their lunch—helping subscribers feel comforted that the brand was putting their safety first. Jason’s Deli included an image that featured a craving-inducing meal to help their message stand out by catching their subscribers’ eyes. The brand ended the text message with a link for subscribers to immediately order their favorite meal and select their preferred dining option.
Why We Love It:
Personalized hair care brand Function of Beauty sent a text message revealing a new limited-edition fragrance. The message ended with a direct link to the product, making it easy for subscribers to add the items to their carts. By giving subscribers a first look, Function of Beauty created excitement and a sense of exclusivity. And the sense of urgency conveyed in the messaging (”long-awaited" and "get it now") encouraged subscribers to shop the in-demand product before it’s gone.
Why We Love It:
Healthcare apparel brand Scrubs & Beyond alerted text messaging subscribers about new seasonal arrivals. Calling attention to “what’s new” through a text message is an easy way to send relevant content to subscribers who are eager to hear new updates from a brand. Additionally, this approach opens up an opportunity for Scrubs & Beyond to send this type of message as an ongoing seasonal campaign to excite shoppers with new “trend alerts” throughout the year.
Why We Love It:
Philanthropic accessories brand Pura Vida Bracelets texted subscribers to announce their newly-launched product pack. The limited-time “today only” offer created a sense of urgency to excite shoppers about the new product, while also providing a 20% off discount. The playful messaging (“major sense of wanderlust”) coupled with a colorful image, plus the use of an emoji, appeals to the brand’s target audience of Millennial and Gen Z shoppers.
Why We Love It:
Footwear and fashion accessories retailer Steve Madden sent a text message to subscribers alerting them of a “must-have” item. The brand used a sense of urgency in the copy (“selling out fast” and “before it’s gone”) to encourage subscribers to purchase the wardrobe staple. Steve Madden kept the message short and ended with a direct link to immediately shop the item. By emphasizing a popular item, subscribers feel like they’re staying on top of the latest footwear trends.
Why We Love It:
Bohemian apparel brand Free People acquires new text and email subscribers through Attentive’s 2-in-1 sign-up solution. By offering free shipping, shoppers are even more incentivized to opt in. Once the shopper inputs their email address, they are prompted to complete their sign up and receive the free shipping reward by also opting in for text messages. This marketing strategy is a powerful tool for brands to rapidly grow both email and text messaging subscribers.
Why We Love It:
Online perfume retailer FragranceNet uses Attentive’s Journeys functionality to send automated cart abandonment reminders to text messaging subscribers 30 minutes after they abandon their online cart. The instantaneous nature of text messaging means shoppers will see the message and complete their purchase quickly. And, sharing a picture of the item the shopper was considering purchasing helps provide a touch of personalization, while helping visualize the product they left behind.
Why We Love It:
Lifestyle brand Erin Condren Designs texted their subscribers about an exciting “buy one, get one free” deal. The brand highlighted the limited-time nature of the offer to encourage subscribers to take advantage of the deal right away. Pairing the text message with an eye-catching GIF highlighting popular products helps create a consistent brand identity across digital channels in addition to providing a preview of the items included in the BOGO offer.
Why We Love It:
Beauty brand Milani Cosmetics texted subscribers about a much-anticipated product launch. The brand included a playful GIF featuring the newly released item and inclusive makeup shades—helping subscribers feel represented—paired with compelling copy that this is “all you need for a flawless makeup application.” Letting loyal SMS subscribers be the first to know about new items helps create hype for the new product while driving more immediate traffic to your online store.
Why We Love It:
To help guide shoppers to complete their purchases, online fashion boutique Dolls Kill sends triggered cart abandonment reminders to text messaging subscribers 1 hour after they abandon their online carts. This reminder is short and sweet, but highly effective. Dolls Kill uses playful, on-brand messaging to remind shoppers that they "left something fabulous" in their online shopping cart.
Why We Love It:
Skincare and cosmetics brand PÜR used text messaging to let subscribers know about their giveaway featuring a new PÜR collection and a pair of Felix Gray Blue Light Glasses. The copy in the text message clearly explained what’s included in the giveaway, as well as the total value of the package. PÜR used a custom GIF to display all the items that are part of the giveaway. They ended with a call to action to “Enter to Win.”
Why We Love It:
Luxury fashion brand Coach alerted outlet shoppers of new items for spring by sending a timely and visually appealing text message. The pink graphic with the Coach logo, the new “Coach X Keith Haring” purse, and floral accents gives the message a spring feel. The warm tone of the message copy (“Baby, it’s NEW!”), combined with the mention that these items just arrived, is the perfect way to excite Coach shoppers about the new spring collection.
Why We Love It:
Socially conscious eyeglasses and sunglasses retailer DIFF Eyewear, takes an innovative approach to acquire new subscribers. They use Attentive’s 2-in-1 sign-up feature to grow their email list while simultaneously growing their text messaging list. Once a shopper inputs their email address, they are then prompted to complete their sign-up and receive the 15% off reward by opting in for text messages.
Why We Love It:
Audio retailer Skullcandy texted subscribers about a time-sensitive 30% off sitewide offer. The message included a link to their site, which allowed subscribers to take advantage of the promotion immediately. Shoppers are always looking for exclusive deals from their favorite brands. Offering a time-sensitive discount is a great way to excite and engage your customers. And, by calling out the sense of urgency of the deal (“4 hours remaining”), shoppers are likely to act quickly on the offer.
Why We Love It:
Intimates apparel brand Knix texted subscribers about their new, limited-edition product launch. The brand included a GIF that offered a sneak peek of the new loungewear, and they ended the text message with a direct link to shop the new line. Including a sneak peek of the “comfy, cozy and cuddly” new line, and highlighting the limited edition nature of the product, excites subscribers and encourages them to be the first to shop the new collection.
Why We Love It:
Luxury watch brand Seiko texted subscribers about an exclusive offer for a free gift with the purchase of any of its Prospex watches. The message included an image of a classic Prospex watch and a Prospex backpack to show subscribers what they would receive. Sending subscribers a “gift with purchase” offer is an effective way to drive brand loyalty. This type of incentive is also a great alternative for brands who don’t offer discounts.
Why We Love It:
Party supplies retailer Party City texted subscribers about deals for the upcoming 4th of July holiday. They included a patriotic image of party supplies and listed a few of the different deals that shoppers could expect to see. They ended the message with a clear call to action to “Shop now.” With all the other seasonal promotions consumers receive, text messaging offers a mobile-first channel for marketers to quickly and directly reach their audience.
Why We Love It:
Bakery chain Baked by Melissa texted subscribers about an upcoming shipping deadline ahead of the holiday. The message clearly stated the deadline (“before 2pm EST today”) and expected delivery date (“for arrival by Friday”) before linking back to its website so subscribers could place their order. Including a mouth-watering image featuring a popular product, in addition to a deadline to place the order for on-time delivery, helps inspire shoppers and build excitement.
Why We Love It:
Subscription fashion retailer JustFab sent VIP text messaging subscribers an offer to shop an exclusive 60% off sale before it ended. In the text message, JustFab highlighted the limited-time nature of the sale (“ends TONIGHT!”) and reminded subscribers of their “VIP” status. Customers love to feel like they’re receiving VIP treatment and exclusive perks. Sending VIP reminders about limited-time sales is an effective way to engage high-value customers.
Why We Love It:
A well-timed reminder is an effective way to re-engage high-intent shoppers and remind them what they left behind. Modern home decor brand CB2 sends triggered abandoned cart reminders via text messaging. CB2 personalizes their abandoned cart reminders at scale by including a photo of the product with the message. The text copy itself uses an engaging brand voice, includes the product name, and serves as a useful reminder of how well the item would fit into the consumer’s home.
Why We Love It:
Protective skincare brand Supergoop! uses text messaging to educate subscribers about the many benefits of protecting themselves against the sun. In this text message, they mention different SPF options—including lotion, sprays, and powder—and encourage subscribers to find the right one for them. They also included an image with three different product examples. Supergoop!’s innovative use of this channel provides quality content that directly relates to available products.
Why We Love It:
The immediacy of text messaging makes it the perfect channel for marketers to spread the word about limited-time deals. Beauty brand Tarte Cosmetics creates a sense of urgency and shares timely information that’s beneficial to shoppers, especially because this specific offer only happens two times per year and for a very limited period of time. The custom graphic showcases the deal and Tarte Cosmetics’ products in a unique and engaging way.
Why We Love It:
Apparel retailer Venus sent a “special treat” to text messaging subscribers. They included an eye-catching animated GIF with “Secret Santa” in big text. Underneath, in small text, Venus wrote, “Surprise! We’ve got a special treat for you. Can you guess how much it is?” Venus played into the holiday spirit by positioning the “treat” as a gift from their “Secret Santa.” They also instilled a sense of urgency by including the expiration date in the message.
Why We Love It:
Apparel brand ELOQUII sent exclusive early access to their new Ivy League product collection, giving mobile subscribers the opportunity to shop before anyone else. The message included a colorful image with a woman wearing an outfit from the new collection and clear, to-the-point copy that says “EXCLUSIVE EARLY ACCESS.” The end of the message creates a sense of urgency (“Grab your faves before they’re gone”) and a clear call to action (“Shop now”).
Why We Love It:
Trendy global fashion brand Lulus sends triggered abandoned cart reminders via text message. Lulus conveys its brand voice by personalizing the message with a playful tone, “you left something cute in your cart, Love!”. This message allows the brand to automatically drive revenue by bringing shoppers back to their online carts, in a way that is perceived as a helpful reminder. By sending a message that will be seen immediately, Lulus effectively retargets customers and recovers sales.
Why We Love It:
Lifestyle retailer Urban Outfitters sent a “deal of the day” text message offering 50% off hundreds of styles. They included a custom GIF that boldly stated the deal, along with the brand’s logo in the form of a smiley face and a bright yellow ticket that says “today only.” The copywriting in the message (“nbd”) perfectly embodies the fun voice of Urban Outfitters. And, this campaign suggests there will be more daily deals, encouraging repeat browsing while building brand loyalty.
Why We Love It:
Korean skincare brand LANEIGE sent SMS subscribers an exclusive offer to promote their 12 Days of Beauty holiday campaign. The text message included a GIF that reveals the gift for that day and a reminder to “check back each day” to reveal the latest gifts. The colorful graphic adds a fun touch of holiday spirit into the campaign, and the countdown element of this campaign builds excitement for shoppers as they await a new surprise each day.
Why We Love It:
Specialty craft retailer Michaels used text messaging to share links to different “how-to” video tutorials, providing subscribers with DIY projects they can do at home using products available at Michaels. They’ve built an entire brand on their arts and craft supplies, and inspiring a community around creativity. By communicating with subscribers through a direct and immediate channel like text messaging, they’re able to share quality content that directly relates to available products.
Why We Love It:
Accessories brand Sprayground texted subscribers to announce their new Liquid Gold line. They included an eye-catching image featuring two bags from the new line. Sprayground ended the message with a straightforward call to action and a link back to the product details page so shoppers could easily add items to their carts. Not only does this type of message work for brands who operate on a limited-inventory drop model, but it also works great to get the word out about new products.
Why We Love It:
Luxury fashion brand Marc Jacobs used text messaging to alert shoppers of new sale items. The text message included a custom animated GIF which featured a sneak peek of the new styles. The text message copy complements the graphic by stating the discount that shoppers could expect to receive. The urgency of the copy (“Don’t miss out”) combined with the mention of “standout styles” is the perfect way to excite shoppers about the new spring collection and encourage them to shop.
Why We Love It:
Hello Bello—a plant-based brand of baby products founded by actors Kristen Bell and Dax Shepard—acquires new subscribers through Attentive’s 2-in-1 sign-up feature. After a shopper enters their email address on Hello Bello’s mobile site, they are then prompted to complete their sign up to receive 15% off their next diaper bundle by opting in for text messages. This allows Hello Bello to seamlessly collect both emails and text subscribers in just a few simple steps.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail texted SMS subscribers about their Color of the Week offer, available at the special pricing for a limited time (“this week only!”). They included an image of the color and detailed the offer within the text message—including the price for each size of jar. They ended the message with a direct link to the product so shoppers could quickly complete their purchase.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail launched a new collection, Postcards from Provence, and used text messaging to give exclusive first access to their segment of “Powder Perfectionist” loyalty members. By letting their VIP customers shop before anyone else, the brand created excitement around the new collection while making their subscribers feel valued. The instantaneous nature of text messaging made it the ideal channel for promoting a new, limited edition collection.
Why We Love It:
At-home dip powder and nail accessory brand Revel Nail helped SMS subscribers celebrate Galentine’s Day by giving them early access to their seasonal sale. The brand used excitement-inducing language (“Start celebrating!”) in their text message. They also provided a seasonally-relevant discount code (“GDAY2021”) that subscribers could use at checkout to receive their 20% off discount.
Why We Love It:
Modern home decor brand CB2 used text messaging to let their subscribers know about new spring furniture. They took their message strategy a step further by creating several category-focused new arrival messages and targeted subscribers based on their browse history (e.g. browsed furniture, lighting, etc). Using data to segment text messaging sends is an effective way to send highly relevant content to your subscribers. CB2 also included an eye-catching GIF that previewed an item from the new collection.
Why We Love It:
Modern home decor brand CB2 created a segment of loyal text messaging subscribers and sent them an exclusive 15% off discount. This is an effective example of how to treat your most loyal subscribers like VIPs. CB2 made this offer available to SMS subscribers only.
Why We Love It:
Modern home decor brand CB2 used text messaging to get the word out about their AR feature that allows shoppers to see what select chairs would look like in their space. They crafted compelling copy that described how to use the AR feature in three simple steps, including “add to cart.” CB2 also included a GIF in their text message that featured a few different chairs and inspirational copy (“how to find your perfect chair”).
Why We Love It:
Bohemian apparel brand Free People texted SMS subscribers about their “NEW! NEW! NEW!” spring collection that “*just*” dropped. The instantaneous nature of text messaging makes it the perfect channel to quickly promote a new collection and drive immediate action. The brand ended with a clear call to action to “shop all new spring styles here” with a link to the new collection.
Why We Love It:
Bohemian apparel brand Free People used text messaging to excite SMS subscribers about best-selling items that were back in stock. They created a sense of urgency by letting subscribers know that these items were back… “but not for long!” Sending a text that highlights the time-sensitive nature of the offer is a great strategy for encouraging action. Free People kept the message short and ended with a direct link to shop the items.
Why We Love It:
Plant-based baby products brand Hello Bello promoted their Halloween-themed diaper bundle subscription box to text messaging subscribers. They included a “spook-tacular” image of the Jack o’Lantern box to play into the seasonal theme. Hello Bello ended the text message with an urgent call to action (“Order yours before they disappear”) and a direct link to shop the bundle.
