Get inspiration for your holiday planning by browsing BFCM examples, templates, and more in our Complete BFCM Archive.‍

Personalized SMS and email powered by Attentive generated $1.8B in revenue between Thanksgiving and Cyber Monday last year. It’s a critical time of year for retail and e-commerce marketers.

Whether you’re running campaigns for a global brand, or a marketer who wears many hats at a DTC e-commerce business, we have copy-and-paste holiday messaging templates that you can customize to fit your brand’s budget, goals, and overall strategy.

Want to take personalization to the next level and take the guesswork out of this holiday season? Attentive AI™can help you deliver a unique message to every individual customer this holiday season–without any extra work for you. 

‍Ready to try AI for yourself? Get started today.

What kind of holiday marketer are you?

I work for a big brand and have a big budget for our holiday marketing campaign

Key priorities for you include scalability of marketing efforts to efficiently reach a wide audience, and ensuring a seamless omnichannel experience for customers. 

Consider incorporating more eye-catching elements into your SMS campaigns, like GIFs, images, or emojis. It’s important to know that MMS (messages with images) are not available outside of the US and Canada. 

Recommended BFCM marketing messaging templates for you:

• Early Access for VIPs or loyalty program members
• Gift Guide
• Personalized Recommendation
• Low Inventory
• Secret Sale, Loyalty Perk, and Customer Referral
• Product Finder Quiz
• BOPIS/Click and Collect Reminder, Event Invitation, and In-Store Promotion

I work for a mid-size business and need an engaging campaign that runs itself

Key priorities for you include personalizing every interaction with your customers, maximizing your campaign’s impact, and driving customer retention without going over budget. Your campaigns are flexible and you’re ready to adjust strategies based on real time feedback and data to drive more conversions. 

If you’re more budget conscious, consider only using MMS or emojis for your most impactful sends, such as deal announcements and final reminders. Test different personalization macros to understand which ones drive the most clicks and conversions and replicate those successes in your automated journeys. 

Recommended BFCM marketing messaging templates for you:

• Sale Announcement and Final Hours Reminder
• Gift Guide and Collection Drop
• Welcome and Abandoned Cart messages
• Free Shipping and/or Gift Card
• Customer Referral
• 12 Days of Deals or BOGO
• Loyalty Program Invitation and Share User-Generated Content (UGC)
• Product Finder Quiz
• Giving Back
• In-Store Promotion

I work for a small business and need cost-effective strategies that drive brand awareness

Your main priority is finding cost-effective strategies that yield a high return on investment. Personalization and exceptional customer service are also crucial, as these elements can set your brand apart from larger competitors. Pay close attention to the unique stories behind your products or services to create a more intimate and relatable shopping experience that resonates with your customers.

Quick tip: To maximize your budget, eliminate extras like GIFs or emojis, or use them sparingly. Focus on triggered messages that'll hit customers at the most opportune time based on their own behavior with your brand.

Recommended messaging templates for you:

• Early Access and Sale Announcement
• Gift Guide
• Personalized Recommendation
• Welcome and Abandoned Cart
• Gift Card
• Post-Purchase

I’m running my first BFCM marketing campaign and need all the help

You’re in the right place, and our holiday marketing tips and messaging templates will set your first campaign up for success.

How to use the BFCM marketing messaging templates

You don’t have time for writer’s block during your busiest planning season. 

Our collection of SMS templates has every message you need to drive conversions from Black Friday to the New Year. Based on top-performing messages our customers have sent, our SMS copywriting best practices, and 8+ years of collecting and analyzing BFCM data– these holiday marketing templates will save you time and increase your ROI. 

You can copy and paste these message templates, or customize them with your product data, brand voice, and imagery.

Simply click “Copy Text” below each message to add it to your clipboard. See how to turn these holiday marketing ideas into holiday marketing messages.

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