Your marketing channels don't work in a silo. Here's how to make them work harder for your text messaging program.

If you’re like most marketers, you wouldn’t go all in on SMS marketing and ignore your other performance marketing channels entirely. Letting your customers choose which channel they want to engage with you on is the beauty of creating various touchpoints, like email, social media, and more. But you also don’t want your text marketing strategy to live in a silo. 

Think about living with a roommate or partner. You talk to each other about what groceries you need, and you decide who will go to the store to buy them. But, if you don’t communicate with each other, you’ll end up with multiple bunches of bananas—that are bound to go bad before you eat them—when really, you just needed one.  

This is why it’s important to integrate your SMS marketing program with your marketing tech stack. They need to speak to each other to make your integrated marketing campaigns perform better than they would if your tech stack wasn’t communicating back and forth. 

To make your marketing campaigns work even harder, explore how these integrations with tools you might already be using can help you do more in less time (and with fewer resources).

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1. Customer data platform (CDP) - Amperity 

Amperity is a CDP that stitches together all customer interactions to create unified customer profiles that help inform your overall marketing strategy. This integration helps you message your SMS subscribers based on detailed Amperity customer profiles, driving higher ROI through personalization. 

With Amperity, you can:

• Create the most relevant campaigns for your customers by using the powerful data of Amperity’s Customer 360 profiles. Customer data is updated daily based on in-store and online browsing and shopping behavior, so your campaigns are always relevant.
• Connect multiple customer profiles across emails and SMS to get the most accurate and up-to-date information. Use this to fuel your text messaging segmentation so you’re always sending the right message to the right subscribers.
• Connect your Attentive campaign performance and activity to Amperity to update customer profiles and continue optimizing personalization in Customer 360 profiles. 

Get started with the integration here.

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2. Interactive/gamified engagement - Prehook

Prehook is an interactive quiz platform focusing on sales and lead generation for e-commerce brands. This SMS integration uses customer data—such as purchase intent, interests, preferences, and challenges—to send highly personalized text campaigns so you can deliver the right recommendation or offer. 

With Prehook, you can:

• Learn about your subscribers’ needs and preferences through interactive quizzes.
• Suggest relevant products and services to SMS subscribers who’ve provided information through quizzes.  
• Use customer interactions from Prehook quiz results to optimize your text messaging segments. Not only does this deliver a curated experience with each text, but it also helps you collect valuable zero-party data that you can use in future text messaging sends.

Get started with the integration.

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3. Data analytics - Daasity 

Daasity is a data analytics platform built for direct-to-consumer brands. The integration uses Daasity’s customer data and shopping behavior to enhance your SMS campaigns. You can push customer data from your tech stack into Attentive to send subscribers more personalized messages at scale. 

With Daasity, you can:

• Unify data to drive revenue and subscriber growth through text message marketing.
• Make better data-driven decisions within your SMS channel, leading to faster and more profitable growth.
• Build custom audience segments with Daasity’s new Audiences tool to create text messaging campaigns based on data that other tools in your tech stack are already collecting.
• Trigger journeys based on purchase behavior and activities in other apps based on SMS opt-in status, email engagement, and more.

Get started with the integration.

4. Reviews - Okendo

Okendo is a marketing platform for Shopify merchants that encourages reviews and social engagement from customers. The integration helps brands engage customers post-purchase by requesting reviews via text message.

With Okendo, you can:

• Automate review requests and reminders via SMS marketing using Okendo Sequences. Okendo recognizes fulfilled Shopify orders, and waits a specified amount of time before verifying SMS consent with Attentive. If the customer is opted in to receive texts from your brand, they’ll get a review request through your text messaging program. If the customer hasn’t opted for SMS communications, they’ll receive an email review request instead.
• Create dynamic customer segments based on Okendo review data that’s passed back to your Attentive dashboard. Okendo also collects first-party data from your customers and prospects—such as events and attributes—which you can use to personalize your text messages, delivery time, rewards, and more.
• Conduct A/B testing across multiple channels and use the top performing message to maximize your campaigns. Then, Attentive will automatically track every sent, opened, and clicked message, and Okendo will track the number of reviews generated.
• Target shoppers with hyper-relevant campaigns using customer data to send specific product recommendations, ask engaged subscribers to refer their friends, and more. 

Get started with the integration.

5. Customer loyalty (e-commerce) - LoyaltyLion 

LoyaltyLion is a leading customer loyalty platform focused on driving e-commerce retention. Use this integration to send personalized SMS messages that encourage repeat purchases and increase customer lifetime value.

With LoyaltyLion, you can:

• Send SMS campaigns based on LoyaltyLion customer activity, and reward your most engaged customers with offers or perks based on their preferences and engagements with your brand.
• Set up automated text messages that are triggered when customers complete certain actions. By automating these workflows, you can make sure your subscribers get the right loyalty message at the right time.
• Use customer data to target engaged subscribers and ask them to refer their friends, giving them even more ways to earn loyalty points. Engaged customers are also more likely to become brand ambassadors, further fueling campaign and loyalty performance.

Get started with the integration.

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6. Customer loyalty (food & beverage) - Punchh

Punchh is a loyalty platform built for the food and beverage industry. The integration lets you engage customers and request reviews via text message. You can send personalized SMS marketing messages to encourage repeat purchases and increase customer lifetime value, all while tracking engagement data shared between Punchh and Attentive.

With Punchh, you can:

• Send personalized text message campaigns via Attentive to grow loyalty enrollment, encourage app engagement, increase foot traffic, and drive revenue from hungry customers.
• Send text message marketing campaigns to loyal customers directly within Punchh. You can also use Attentive's list growth tools within Punchh to increase SMS opt-ins and drive more revenue. 

Get started with the integration.

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7. Shipment tracking - Malomo

Malomo is a shipment tracking platform that helps you turn order tracking from a cost center into a profitable marketing channel. This integration allows you to message your customers based on shipping status updates, and drive traffic to branded shipment tracking pages to increase sales and reduce support tickets.

With Malomo, you can:

• Combine Malomo order data with text messages to create a detailed and eye-catching post-order experience.
• Reach out to customers about their delivery update before they reach out to you. Help your customer support team prioritize high tier support requests instead of responding to “where is my order” calls.
• Inform your customers about delivery updates, so they’ll be more likely to opt-in to receive marketing messages (in addition to the transactional messages they’ve signed up for).

Get started with the integration.

8. Online ordering for food & beverage brands - Olo

Olo is a digital ordering platform designed for the food and beverage industry. The integration uses Olo customer data and shopping behavior to enhance your SMS campaigns.

With Olo, you can:

• Bring all of your company’s ordering, delivery, payment systems, and more into one integrated platform. This creates a better way to send marketing texts that drive sales, loyalty, and customer lifetime value while attributing revenue from text messaging activity back to your Attentive program.
• Discover trends in your SMS performance, and easily build new Attentive segments with loyalty members or repeat customers so you can continue to grow your business.

Get started with the integration.

9. Customer experience/service (CX) - Gorgias

Gorgias is a leading e-commerce helpdesk focused on providing exceptional multichannel customer support experiences. With this SMS integration, you can send and receive two-way personalized text messages, and respond to support requests within Gorgias. This will speed up the time it takes to resolve tickets, and drive incremental revenue.

With Gorgias, you can:

• Use the power and speed of SMS to respond to customer support requests, and close out support cases and tickets faster.
• Make sure your customers are getting the best support experience possible, whenever and wherever they need it, by enabling your customer support teams to directly answer customers’ requests sent via text message. Customers prefer to text, so engage with them where they are.
• Engage and delight your customers by improving the typical customer experience with Attentive SMS. See how Wren + Glory increased their purchase volume by 230% year-over-year after incorporating Attentive and Gorgias into their Shopify tech stack.

Get started with the integration.

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10. Email service provider (ESP) - Ometria 

Ometria combines the data unification and customer insights of a Customer Data Platform (CDP) with the cross-channel marketing capabilities of an ESP. This integration encourages shoppers to opt into both marketing emails and texts, while also simplifying cross-channel communication. 

With Ometria, you can:

• Launch sign-up units for email and text to drive significantly more list growth on both channels. More subscribers means more opportunities to engage with your customers.
• Orchestrate messages across all of your marketing channels like SMS, social, and email to make sure your subscribers receive the right message at the right time.
• Use Ometria data and optimization with Attentive’s text message marketing to drive significantly more revenue through highly targeted SMS campaigns.

Get started with the integration. 

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11. Subscriptions - Recharge

Recharge is a subscription payment platform that makes it easy for SMS subscribers to update their orders via text messaging. With this integration, you can set up transactional journeys to send messages—like subscription confirmed, upcoming charge, charge failed, and subscription skipped—to your subscribers.

With Recharge, you can:

• Empower your customers to easily add to their orders, update their payment details, or change their shipping information.
• Reduce customer churn by letting them change which product they’re subscribed to when they try to cancel.
• Understand why your customers cancel, how much of your churn is due to failed charges, how many customers are skipping deliveries, or how many are swapping for other products.

Get started with the integration. 

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No matter what you’re looking to do, Attentive works with a range of partners—like Shopify, BigCommerce, and more—to help you streamline your operations and connect customer data points. 

Sign in to your account and explore the Integrations tab. And if you don’t see an integration you want to connect to your text channel, you can always build a custom one through the Attentive API. 

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