When AI meets your customer data, the stakes go beyond ROI metrics—it's a matter of trust that powers lasting brand relationships. 

When your customers share their contact information, they're offering more than data—they're extending trust. We view this trust as the foundation of meaningful brand relationships, not just another input for our algorithms. 

At Attentive, we use advanced machine learning and artificial intelligence to help brands deliver the right message to the right customer at precisely the right moment. As more brands explore AI-powered solutions, questions about data privacy and security naturally arise. How is customer data collected and stored? What security measures are in place? How does Attentive AI™ enable compliance with evolving privacy regulations?

Let’s address the most common questions about privacy and security in AI-powered marketing solutions like Attentive. Whether you're considering implementing our technology or simply wanting to understand how we protect both your brand and your customers' information, you'll find clear, straightforward answers to your most pressing concerns.

Our commitment to transparent data practices isn't just about compliance—it's about building trust with both our partner brands and their customers. Let's dive into the essential questions around AI, privacy, and security that every marketing professional should understand.

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How does Attentive AI™ work?

Attentive AI™ uses a combination of advanced machine learning (ML), generative AI, and predictive AI to help you connect with the right customers, at the right time, with the right message. Attentive offers AI Essentials, AI Pro, AI Journeys, and more. AI Essentials is a suite of out-of-the-box AI features that helps you save time and send high-performing messages faster, including Copy Assistant and Subject Line Assistant. AI Pro bundles additional tools that focus on optimizing segments and improving the performance of your messages, such as Audiences AI, Identity AI, Send Time AI, and Brand Voice AI. AI Journeys uses machine learning to help you predict content that will resonate with a particular subscriber.

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What data does Attentive AI™ collect?

Attentive’s AI tools do not collect additional data from consumers on your behalf. Rather, Attentive AI™ helps brands make better use of the data they already have. 

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How is data used by Attentive AI™ encrypted and protected within the Attentive platform? 

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Attentive uses industry-proven technologies and practices to protect your data and secure our platform. Attentive uses AES-256 transparent database encryption for its production relational databases hosting customer data at rest. Attentive services support modern versions of Transport Layer Security (TLS) and associated cipher suites, enforcing connections to at least TLS 1.2 to protect data in transit.

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Is Attentive monitoring Al-related compliance developments?

Attentive is continually monitoring regulatory developments affecting Al in the US and internationally, and continues to update Attentive AI™ as appropriate

As AI technology continues to transform marketing capabilities, understanding the privacy and security implications remains essential for responsible brand growth. The questions we've addressed represent the concerns at the forefront of marketers' minds.

By implementing AI solutions with robust privacy practices, transparent policies, and strong security measures, brands can harness the power of personalization while maintaining the trust that underpins lasting customer relationships.

As regulations evolve and technology advances, one principle remains constant: treating customer data with respect isn't just a compliance concern—it's a competitive advantage that builds brand loyalty in an increasingly privacy-conscious world.

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Disclaimer: The materials available in this document are for informational purposes only. They are not intended for the purpose of providing legal advice and should not be relied upon as legal advice. You should contact your attorney to obtain advice for any particular issue or problem.