Save these links to help you create a best-in-snow holiday marketing strategy that delights consumers.

We’ll continue to update this article with more resources that'll help you plan for a successful holiday season.

Holiday shopping is off to an early start (again) this season. As you get ready for the biggest shopping event of the year, here are a few must-have resources to make sure you’re prepared to meet and exceed your goals.

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1. The Complete BFCM Archive

Set yourself up for success during the most wonderful (and busy) time of the year with our Complete BFCM Archive, a collection of expertly curated guides, tips, and templates for the busiest time of the year.

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2. 2024 holiday shopping forecast: The impact of AI, election season, and more

Our CMO shares what’s influencing shopper behaviors, how new technologies are transforming marketing campaign strategies, and how to think about fleeting trends.

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3. Our CMO talks BFCM strategies with top tech partners—here’s what they shared

We asked four industry leaders to share their tried-and-tested holiday marketing strategies and advice on how to put those strategies into action this year.

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4. 30 days to Black Friday: Draft and schedule everything now

In this final countdown to BFCM, this guide walks you through your final checklist of pre-BFCM to-dos. From updating sign-up units for the holiday rush to editing triggered sends, these are the things you need to focus on.

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5. Fluency Firm: Getting prepped for Q4 and BFCM

Our partners at Fluency Firm share their top strategies and tips for email and SMS regarding your BFCM promo and messaging strategy. Watch their video to learn how to prepare for this busy time of year.

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6. Copy-and-pase text messaging templates to drive more conversions

Based on top-performing messages our customers have sent (and our own SMS copywriting best practices), our SMS templates will save you time and increase your ROI. Just copy and paste the message templates and customize them with your brand’s voice, products, and imagery. Or, use them as inspiration for your own campaign planning.

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7. Friendbuy resource: BFCM marketing strategies: An actionable guide for retailers

Get fine-tuned marketing strategies to unlock your BFCM potential with this information-packed guide from our partner, Friendbuy. From focusing on loyalty initiatives to brand awareness plays, these are the leading BFCM approaches for 2024.

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8. A definitive guide to the best times to text and email subscribers over BFCM

When should you start engaging subscribers with BFCM offers? What are the best times to send SMS and email? How many messages should you send (and how often)? You’ll find the answers to these questions and more.

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9. The holiday headquarters resource hub from Bazaarvoice

We love these free shopper research guides from our tech partner, Bazaarvoice. Unwrap insights about your target audience and learn how to create holiday campaigns that convert.ieve your best Cyber Week yet. 

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10. Logical Position: Winning the Holiday Season: New Search Strategies for Growth

Our friends at Logical Position share holiday marketing strategies to help combat changing online shopping behavior and boost ecommerce sales and maximize performance of digital marketing campaigns.

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11. 5 key retail dates in Australia between now and Black Friday

Marketing down under? Mark your calendars with these five key retail dates for Australian brands aiming to boost their sales leading up to BFCM.

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12. 5 UK peak marketing dates between now and Black Friday

Dive into the UK's key marketing dates leading up to Black Friday. From the adrenaline of the Premier League kickoff to the sparkle of London Fashion Week, take advantage of these strategic SMS tips to score big with your campaigns.

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13. Turn Black Friday point-of-sale store data into Cyber Monday gold with Simon Data

From leveraging Black Friday purchase history to building smarter audience segments, you'll discover proven tactics to maximize your holiday sales and engagement. This post delves into how Simon Data empowers marketing teams to harness Black Friday's in-store point-of-sale data and forge it into Cyber Monday's success.

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14. A toolkit with plug-and-play holiday planning templates to help you set and maximize your strategy

Bookmark this collection of templates to save time setting your holiday strategy and create a single source of truth for your team. Simply make a copy of the templates to plan and track your SMS and email calendar, manage your sign-up strategy, and tick all your planning boxes.

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15. Gorgias: How to manage and reduce BFCM returns (and protect your revenue)

Sales skyrocket during BFCM, but some of that revenue gets erased when customers return products. Our friends at Gorgias outline best practices for reducing BFCM returns as well as streamlining the return process.

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16. 6 Holiday marketing campaigns to drive revenue during BFCM

Get inspired by SMS examples from innovative brands, including The Inkey List, Casely, and Astrid and Miyu. We're giving you the scoop on our favorite SMS marketing ideas, from building your subscriber list ahead of BFCM to launching attention-grabbing holiday campaigns, so you can achieve your best Cyber Week yet.

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17. 14 holiday email examples that stand out in the inbox

Ready to sleigh your holiday marketing goals? Export your nice (marketing) list and send emails that subscribers can’t wait to open by copying these winning BFCM strategies.

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Resource Hub

Want to explore all of our holiday content in one place? Visit our BFCM Resource Hub for an expertly curated collection of guides, tips, and templates.