Instantly recognize, customize, and report on each customer interaction with AI-powered SMS and email marketing for your best BFCM yet. 

As BFCM rapidly approaches, we understand the immense pressure and opportunity it presents for our customers. Just in time, we're excited to share new features and enhancements to our platform, which we recently showcased at our quarterly product and customer event, Beyond the Message.

Watch or rewatch the recording, and check out the highlights and need-to-know below.

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See measurable impact with improved reporting for AI

Crafting a unique message for every customer isn’t just time-intensive. It’s pretty much been an impossibility. But increasingly, consumers expect that sort of personalization from brands. That’s where AI comes in.

Last BFCM, AI powered 218M messages, giving marketers the ability to reach their customers with unique messages, without all the manual work. It’s no surprise that 80% of customers are now relying on AI to deliver on their customers’ expectations—and you can, too.

Attentive AI™ enhances performance without the effort. There are four key features of AI Pro that make every interaction completely unique to each subscriber: 

• ‍Audiences AI: Build intelligent segments that maximize messaging performance
• Identity AI: Recognize more subscribers and trigger more top-performing Journeys
• Send Time AI: Send messages at the perfect time for each subscriber
• Brand Voice AI: Fine-tune messages with your brand’s unique tone and style

‍Our new reporting dashboards—available now—let you view revenue lift attributed directly to AI Pro. 

This means you can now see the incremental lift from Audiences AI and Identity AI, gain insights into clicks, conversions, and revenue—and integrate with third-party reporting tools like Google Analytics for a big-picture view of your campaigns’ performance. 

Customers using Identity AI have recaptured 20%+ additional abandonment revenue. 

"By using AI, we’re taking the guesswork out of how to optimize our sends by expanding the high-intent audiences and excluding those with a lower likelihood of making a purchase.”
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-  Christine Taylor, Sr. Retention Marketing Manager at Little Sleepies

Recapturing that revenue is made even easier with enhancements to our Attentive Tag. By re-deploying the enhanced tag, you’ll be able to collect more browsing data on more sessions. This will significantly improve Identity AI’s performance and ability to increase ‌revenue from your SMS and email abandonment journeys. 

The enhanced Attentive tag is in early development right now and will be rolling out to AI Pro customers soon.

Another tool in our AI product suite is AI Journeys, which allows you to unify content and logic across all of your shopping journeys, and automatically personalize not just the content, but also the frequency and timing—ultimately increasingly revenue without any work on your end.

Currently in beta, AI Journeys is already delivering incredible results for customers like Neiman Marcus, who has attributed an increase of 81% more revenue per customer, a 22% higher CTR, and an 18% increase in orders to Attentive AI™ Journeys. 

“AI Journeys is a marketer’s dream. The tool is intelligent, understands our brand, and sends uniquely personalized messages effortlessly. Finally, an AI-powered platform that requires minimal effort and provides genuine personalization plus incremental revenue.”

-  Katie Tefft, Senior Director, CRM Marketing at Neiman Marcus Group

AI Journeys is in beta right now. If you’re interested in testing it, reach out to your CSM.

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Accelerate your list growth and engage subscribers with personalized sign-up units

We ran the numbers and found that when brands acquired subscribers in the summer months, they saw:

• 36% more Cyber Week revenue driven per subscriber
• Subscribers are 25% more likely to convert during Cyber Week

It’s more important than ever to capture new subscribers early and often. 

To ensure that every visitor that comes to your site gets the personalized experience they’ve come to expect, we’re introducing AI List Growth. This feature will allow you to personalize the sign-up experience by optimizing creative placement on your website, customizing the offer, and supporting content like images and copy.

What about current subscribers? We didn’t forget about them. We're also releasing Creatives to Existing Subscribers. This feature lets you design and trigger pop-ups that speak directly to your most loyal customers. Set up specific criteria or parameters, let us recognize returning subscribers, and offer them a deal they won’t find anywhere else on your site. 

‍Creatives to existing subscribers is in beta right now. If you’re interested in testing it, reach out to your CSM.

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Get a complete view of your subscribers with robust data integration

Segmenting and personalizing your marketing messages demands data from diverse sources. That's why we're currently beta testing a new Mobile App SDK. It's designed to track mobile app conversions and recognize more subscribers through our Enhanced Attentive tag. 

For a more holistic view of your customers and the seamless connection of your data, stay tuned for the upcoming data enhancements and Google Ads integrations. These developments will enable even more precise targeting and message customization across both SMS and email. 

‍Reach out to your CSM if you’re interested in testing the Mobile App SDK or the Enhanced Attentive tag.

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Curate the customer experience with these new Attentive Email features

Keep the person in personalization in your email marketing campaigns with the new features in Attentive Email. Whether tailoring or optimizing content or understanding how specific audience segments are engaging with email, these new features make it easier to mail and measure your campaigns. 

• Display Conditions: Send dynamic, personalized content based on subscriber variables and custom attributes to ensure each email is crafted specifically for each customer.
• Click Maps: See how link location impacts email engagement and understand what changes can be made to email templates or content blocks to ensure a higher CTR.
• Segment Reporting: Drill down and analyze the performance of specific audience segments to better understand which audiences are engaged, clicking, and converting.
• AI Pro for email (coming soon!): Automatically identify more high-intent site visitors and trigger personalized, timely email campaigns. 

‍If you’re interested in testing AI Pro for email, please reach out to your CSM. If you’re interested in trying out AI Pro for Email, reach out to your CSM for a demo. 

‍Missed the event or want to rewatch? Watch it on demand.

‍Looking for more inspiration on BFCM marketing best practices for SMS and email? Check out our Complete BFCM Archive.