The initiative will help restaurant & hospitality businesses in the US impacted by COVID-19 closures to communicate with their customer base—supercharging their marketing in preparation of a recovery period.
Due to the impact of COVID-19, restaurants and hospitality companies are facing unforeseen challenges, including the need to rapidly adjust business operations due to closures and new safety measures.
Attentive has launched the Accelerate 2020 initiative after recognizing the increased importance for restaurants and hospitality businesses to have a more effective way to stay connected with their customers during this time.
Accepted companies will receive free access to Attentive’s text message marketing platform, with up to $10 million total in free Attentive-powered text messages, as well as strategic guidance from Attentive’s white-glove client strategy and creative services teams.
This initiative is designed to help businesses impacted by COVID-19 grow a list of opted-in text messaging subscribers, engage with their customer base, and drive revenue from delivery, takeout or curbside pickup orders, and gift card options.
Text messaging is a powerful form of direct communication for businesses—79% of consumers say they want to hear from their favorite brands via text messaging. This program will not only help restaurant and hospitality companies drive revenue by directly engaging with their audience, but will also boost brand awareness and strengthen relationships with loyal customers.
How it works:
- Apply: Restaurants and hospitality businesses with over five US locations who are interested in taking part in the Attentive Accelerate 2020 initiative are encouraged to apply. Applications are reviewed by Attentive on a rolling basis. Those who are a fit for the program and our platform’s capabilities will be notified and will receive free text messages powered by Attentive.
- Grow your list: These companies will be able to quickly grow a list of text messaging subscribers through their website, social channels, delivery cards, and more. Our team will help with designs for opt-in creatives.
- Send engaging messages: We’ll get you set up with access to the Attentive platform to start sending direct communications via text messaging about store hours, social distancing guidelines, specials, menus, and online ordering & delivery options. Our client strategic team is here to help with segmentation, campaign ideas, optimization, and more.
It's critical for restaurants and hospitality companies to have a direct way to communicate with existing and potential customers, especially now that business operations and policies are changing frequently. Our hope is that Attentive Accelerate 2020 will have a powerful, positive impact on helping businesses stay connected with their customers—setting them up for success now by supercharging their marketing efforts so that when they gradually re-open over time, their audiences will be in-the-know.
Brian Long
Co-Founder & CEO, Attentive
