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Author

Kayla Ellman

Kayla Ellman

Senior Content Marketing Manager

Kayla Ellman is a Senior Content Marketing Manager at Attentive, with nearly a decade of experience crafting all kinds of B2C, B2B, and SaaS content. She started her career at a small social media agency, working on digital campaigns for major fashion and food clients. She loved the strategy behind copywriting, which led her to content marketing, first in the employer branding space at The Muse and now at Attentive.

Latest from

Kayla Ellman

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SMS Marketing 4th of July Marketing Ideas to Spark Engagement and Revenue

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SMS Marketing 8 Father's Day Marketing Ideas to Level Up Your Strategy (and Drive Revenue)

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AI & Automation Are Your AI Marketing Tools Built for 1:1 Personalization at Scale?

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SMS Marketing 7 Memorial Day Marketing Ideas to Boost Engagement and Sales

Two bottles of Olly gummy supplements. One bottle is labeled "Undeniable Beauty" and the other is labeled "Glowing Skin."

Success Stories How OLLY’s Marketing Strategy Is Helping Them Redefine Wellness

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SMS Marketing 9 Mother’s Day Marketing Ideas to Inspire Your Strategy

photo of Adam Aubrey, Head of E-Commerce at Warrior Supplements

Success Stories Warrior Supplements’ Head of E-Commerce Shares the SMS Strategies Propelling the Brand’s Growth and Performance

illustration of an open red email surrounded by 5 icons on a white background

Email Marketing How We’re Helping Marketers Meet Email Authentication Requirements for 2024

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SMS Marketing 11+ Spring Marketing Ideas to Grow Engagement and Revenue This Season

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SMS Marketing 7 Best SMS Marketing Platforms for 2024: Which One Is Right for You?

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SMS Marketing The Ultimate 2024 Food Holidays Calendar

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SMS Marketing [Guide] Choosing an Enterprise Platform to Scale Your Email and SMS Marketing

illustration of a phone surrounded by Valentine's Day candy hearts on a pink background

SMS Marketing 11 Valentine’s Day Marketing Ideas to Win the Hearts of Your Shoppers

illustration of a mobile phone, purse, web browser, and shopping cart on a purple background

Trends & Insights 7 Marketing Resolutions to Help You Make an Even Bigger Impact This Year

photo of Eric Kobuchi, Director of E-Commerce at MUJI

Success Stories Inside MUJI’s E-Commerce Strategy: How the International Brand Adapts to Local Markets in the US and Canada

illustration of a bottle of champagne and a calendar displaying the date Jan 1 surrounded by fireworks

SMS Marketing 7 New Year’s Marketing Ideas to Ring in Revenue and Loyalty

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SMS Marketing 7 Boxing Day Marketing Ideas to Boost Your End-of-Year Sales

Amanda Kwasniewicz, VP of Customer Experience at Love Wellness

Success Stories Love Wellness’ VP of Customer Experience Shares Her Blueprint for an Exceptional CX Culture

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Success Stories Our Place Uses SMS as a Key Ingredient in Their Retention Strategy

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Email Marketing 11 Creative Email Marketing Examples to Inspire Your Own Program

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AI & Automation Get Ready for BFCM: Automation Strategies That Increase Conversions

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SMS Marketing Bulk SMS Marketing: Why It’s Not the Best Strategy for Your Brand (and What To Do Instead)

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AI & Automation Unlock Even Better Results With These AI Examples in Marketing

Success Stories For Knix, Delivering the Best Possible Customer Experience Starts With SMS

Success Stories Catbird’s Retention Strategy Is All About Helping Customers Build a Jewelry Collection Over Time

Success Stories How Neiman Marcus Is Transforming the Luxury Shopping Experience

Success Stories LIVELY’s Engagement and Retention Strategy Is Anything But One-Size-Fits-All

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Trends & Insights 35+ E-Commerce Statistics Every Marketer Needs to Know

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SMS Marketing 10 Resources for Getting Started With SMS

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SMS Marketing The Ultimate 4-Step SMS Campaign Checklist

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Success Stories How Solo Stove Made Starting a Fire Accessible to All

illustration of phone, rolling suitcase, handbag and shopping bag

Success Stories BÉIS’ Director of Digital and E-Commerce Unpacks the Brand’s Customer-First Approach to Marketing

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SMS Marketing SMS Marketing Strategies You Need to Drive Efficiency and Scale

illustration of mobile phone with shopping bags and text bubbles

SMS Marketing Text-to-Buy Strategies That Get Subscribers to Convert Faster (With Examples)

illustration of computer screens with plant, credit card, lightbulb, clock, shopping bags

SMS Marketing Conversational Strategies to Add to Your SMS Program

Illustration of phone, shopping bag, credit card, gift boxes, QR code, coupons

SMS Marketing Text Messages With Mobile Coupons Convert 4x Better. Here's How to Send Them.

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Trends & Insights How Bobbi Brown Built a Trailblazing Career by Avoiding Trends

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SMS Marketing How to Use Your Product Data to Send Better Text Messages

campaign text messages vs. triggered text messages

SMS Marketing Campaigns vs. Triggered Messages, and How to Use Them in Your SMS Strategy

Trends & Insights SMS Marketing by the Numbers: 30+ Texting Statistics You Need to Know

illustration of Igloo's retro cooler collection

Trends & Insights How Igloo Is Bringing Their DTC Strategy to Life With SMS

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SMS Marketing How to Plan Your New Product Launch With SMS

Holiday blog post

SMS Marketing Holiday Planning Starts Now: How to Make Sure Your SMS Program Is Ready

illustration of mobile checkout

Trends & Insights How Shop Pay Works, and the Benefits of Streamlining Mobile Payments

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Trends & Insights Here’s How Marketers Are Responding to the Customer Acquisition Challenge

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SMS Marketing What Makes SMS a Great Partner for Your Restaurant’s Loyalty Program (and How to Connect the Two)

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Trends & Insights Using Customer Data to Inform Your Digital Marketing Strategy

rise of the sms marketer

Trends & Insights The Rise of the SMS Marketer

UTZ featured image

SMS Marketing How Utz Drives Customer Loyalty and Retention With an SMS-Exclusive Club

MATE the Label image

SMS Marketing How MATE the Label’s Commitment to Sustainable Fashion Drives Marketing Success

sms purchase lifecyce

SMS Marketing 8 SMS Marketing Strategies to Influence Purchase Behavior

Beyond the message recap three headshots

Trends & Insights How 3 Digital Marketing Leaders are Navigating the E-Commerce Boom