“Segmentation allowed us to see our audience sizes, figure out who we should be sending to, and use data most marketers wouldn’t normally have access to. It’s allowed us to really see what our audience looks like and what they want to see from us.”

"By using Attentive's sign-up units to collect email and SMS opt-ins, we're able to gather crucial information that transforms anonymous visitors into identifiable prospects. Then, our welcome flow facilitates a smooth transition into joining our loyalty program, effectively bridging the gap from being an unknown visitor to becoming an engaged member."