Introduction

With more consumers shopping via their phones now, brands are betting on SMS marketing to drive revenue, build loyalty, and increase retention. And it’s paying off.

Today, over 60% of e-commerce brands rely on SMS marketing, and 92% believe SMS will be important or critically important to their future marketing and engagement plans. With over 90% of consumers interested in texting with businesses, brands have a massive chance to capture shoppers' attention and see their revenue soar.

Continuing from the first lesson—where we covered everything you need to successfully launch an SMS program—in this course we’ll dive into the details and best practices of strengthening your SMS program to scale your business, from creative ways to build your subscriber lists to SMS strategies that drive customer loyalty and retention.