Introduction

So far, we’ve covered everything you need to know to get started, and how to scale and maximize ROI. Now it's time to take your SMS program to the next level and advance your overall strategy.

An important step to achieving SMS maturity is understanding what works best for your brand and where you can build on your current strategy to get the most out of the channel.

In this lesson, we'll dive into how to craft highly effective text messages and measure attribution from SMS. Plus, we'll look at five strategies from leading e-commerce and retail brands that you can gain insights from to drive results for your own program.