Integrate your tech stack

Letting your customers choose which channel they want to engage with you on is the beauty of creating various touchpoints, like email, social media, and more. But you also don’t want your text marketing strategy to live in a silo.

Your SMS channel can become even more powerful when integrated with your existing tech stack. They need to speak to each other to make your integrated marketing campaigns perform better than they would if your tech stack wasn’t communicating back and forth. As you collect, centralize, and access valuable customer data across channels, your brand can send more relevant text messages.

To make your marketing campaigns work even harder, explore how these integrations can help you do more in less time (and with fewer resources).

‍

E-commerce platform

Integrating your SMS and e-commerce platforms lets you use shopper and product data stored in your e-commerce platform to create highly targeted segments to further personalize your text messages. Through SMS, you’re also able to take advantage of high-performing trigger messages that can create a sense of urgency, encourage customers to browse your website or shop with your brand, and also send thank you messages after a purchase.

‍

Email service provider

Integrating your email service provider (ESP) platform with SMS encourages shoppers to opt-in to receiving marketing communications from both email and text, while also simplifying cross-channel communication. Using high-performing opt-in units that match the look and feel of your website, you can simultaneously capture the phone number and the email address of your customers—helping to drive significantly more list growth on both channels.

Connecting your SMS and ESP platforms also helps you save time by synchronizing historical and real-time email and SMS subscribers, so that when subscribers opt-in to either SMS or email, the same data syncs between both platforms.

‍

Customer relationship management

Integrating your CRM solution with SMS lets you access subscriber information in your existing CRM for enhanced targeting and personalization in your text messages. As more and more consumers engage with your brand via SMS, the more customer data you can get—making your CRM even more intelligent.

Use this integration to create highly targeted and informed messages that emphasize your subscribers’ interests and preferences.

‍

Customer experience/service platform

For consumers, convenient online shopping is a top priority. It’s important that their needs are met at every point in their purchase journey. By integrating SMS with your CX platform, you can communicate with customers and address their concerns in real-time—providing them with a seamless shopping experience.

This integration can help build customer confidence that your brand is there to help them when they need it. It’s also an effective revenue builder, as customers can feel more confident making purchases after they’ve had their questions answered.

‍

E-commerce platform

Integrating your SMS and e-commerce platforms lets you use shopper and product data stored in your e-commerce platform to create highly targeted segments to further personalize your text messages. Through SMS, you’re also able to take advantage of high-performing trigger messages that can create a sense of urgency, encourage customers to browse your website or shop with your brand, and also send thank you messages after a purchase.

Customer data platform

You can amplify your text messaging strategy by having your customer data platform (CDP) work alongside your SMS channel. Your customer data platform stitches together all customer interactions to create unified customer profiles—when integrated with SMS, those detailed profiles give you clearer messaging direction, ultimately helping you drive higher ROI through personalization.

‍

Reviews

As marketers, you know that the customer journey doesn't end after checkout. By integrating SMS with a reviews platform, you can engage customers post-purchase by requesting reviews and social engagement via text message. Post-purchase interactions are as important as those leading up to a sale. Review platforms track fulfilled orders and encourage customers to leave reviews and participate in social engagement. This integration also lets you automate reviews as part of your post-purchase sequence.

‍

Customer loyalty

Integrate your loyalty platform with SMS to send personalized messages that boost loyalty enrollment, drive repeat purchases, and increase customer lifetime value. Reach out to your most engaged customers with campaigns based on their activity and engagement with your brand. Set up triggers when a customer has completed an action—such as reaching the next loyalty tier. Automating these workflows can ensure that subscribers get the right loyalty message at the right time.

You can also use customer data to target engaged subscribers and ask them to refer their friends—giving them more opportunities to earn points. This helps to increase brand affinity and raise the likelihood of your subscribers becoming brand ambassadors.

‍

Subscriptions

With subscription integrations, customers can easily make changes and update their orders by clicking a link sent to them via text message. You can set up transactional journeys to send messages—like subscription confirmed, upcoming charge, charge failed, and subscription skipped—to your SMS subscribers. Having this easy access to modify their orders to fit their preferences helps increase customer satisfaction, which helps reduce customer churn.

‍