CarrierSMS ReceivedSMS SentMMS ReceivedMMS Sent
AT&TN/A$0.0030N/A$0.0050
T-Mobile/Sprint$0.0025$0.0025$0.010$0.010
US CellularN/A$0.0035N/A$0.010
VerizonN/A$0.0030N/A$0.005
CarrierSMS ReceivedSMS SentMMS ReceivedMMS Sent
AT&TN/A$0.0030N/A$0.0050
T-Mobile/Sprint$0.003$0.003$0.010$0.0100
US Cellular$0.0025$0.0025$0.005$0.0050
VerizonN/A$0.003N/A$0.0050
CarrierSMS ReceivedSMS SentMMS ReceivedMMS Sent
VirginN/A$0.00913N/A$0.00
Fido SolutionsN/A$0.00738N/A$0.01
Freedom MobileN/A$0.004448N/A$0.01
RogersN/A$0.007414N/A$0.01
TelusN/A$0.006N/A$0.01
Videotron WirelessN/A$0.00519N/A$0.01
Eastlink WirelessN/A$0.0063N/A$0.01
Bell MobilityN/A$0.008155N/A$0.03
SaskatelN/A$0.005931N/A$0.01
NameCustomer and any Customer Affiliates described in the Agreement
AddressAddresses of any Customer and any Customer Affiliates described in the Agreement
Contact Person’s Name, Position and Contact DetailsAs set forth in the Agreement
Activities relevant to Personal Data transferred under the SCCsUse of the Services as described in the Agreement
Signature and DateThis Annex 1 shall be deemed executed upon execution of the DPA.
RoleController (or Processor on behalf of a third-party Controller)
NameAttentive Mobile Inc.
Address221 River St., Suite 9047 Hoboken, NJ 07030
Contact Person’s Name, Position and Contact DetailsNed Nurick, Deputy General Counsel privacy@attentive.com
Activities relevant to Personal Data transferred under the SCCsProcessing necessary to provide the Services as set forth in the Agreement
Signature and DateThis Annex 1 shall be deemed executed upon execution of the DPA.
RoleProcessor (or Sub-processor)
Subject Matter of Processing The subject matter of Processing is the Services pursuant to the Agreement.
Duration of Processing The Processing will continue until Attentive’s receipt of notification from Customer of termination of use of all Services.
Categories of Data Subjects Customer’s subscribers
Frequency of the TransferContinuous for the duration of the Agreement
Nature and Purposes of Processing Nature The nature of the processing is the collection of subscriber information and other such Services as described in the Agreement. Purpose The purpose of the processing under this DPA is the provision of the Services initiated by Customer pursuant to the Agreement.
Types of Personal Data The data collected via Attentive includes the following types of Personal Data: Telephone numbers Email addresses CookieID Device ID Browser type IP Address Browsing data on Customer’s website Subscriber’s messages Other Personal Data Customer may choose to collect via or provide to Attentive
Sub-processorsThe subject matter, nature and duration of the processing shall be as specified in the Agreement.
Identify the competent supervisory authority/ies in accordance (e.g. in accordance with Clause 13 of the SCCs)In respect of the EU SCCs, means the competent supervisory authority determined in accordance with Clause 13 of the EU SCCs.  In respect of the UK SCCs, means the UK Information Commissioner’s Office.
What they’re known forKey featuresSupport
Best-in-class SMS and email marketing with sophisticated AI-powered personalization
Industry-leading AI tools that significantly improve performance; innovating with RCS for next-generation texting capabilities
Strategic guidance and optimization; 24/7 customer support with response times under 20 minutes
Enterprise customer engagement platform
Multi-channel platform including SMS, email, push, social, and in-app messaging; AI for content creation and optimization
Self-service help resources and limited compliance guidance
CRM for small to mid-sized e-commerce brands 
A jack-of-all-trades for channels with less specialization & innovation in any area; AI for campaign creation and predictive analytics
Self-service focus with email and live chat available on some plan tiers; strained resources due to broad approach
Legacy ESP with SMS capabilities for retail brands
Identity resolution; generative and predictive AI capabilities
Longer response times and limited SMS-specific expertise
Basic SMS-only solution for small Shopify stores
SMS-only; CashBack incentive as alternative to traditional discounts
Self-service focus; small team with limited resources
Identity platform focused on anonymous visitor conversion through email campaigns
Identity resolution technology; designed to work with a brand’s existing ESP
Limited self-service tools and resources
Reviews platform with SMS for Shopify merchants
Includes reviews and loyalty tools; AI tools center around reviews and UGC
Self-service help center with tiered support based on plan level
SMS MarketingEmail Marketing
Message format
Short messages with limited formatting options; can include images, GIFs, or videos (as MMS)
Long-form content with rich formatting options; can include multiple images, videos, and interactive elements
Best use cases
Urgent updates, reminders
In-depth content, brand news
CTR
3.6 – 5.4%
1.1 – 1.8%
CVR
2.1 – 3.7%
1.5 – 2.9%